Roland Corporation

Roland Corporation
Public (K.K.)
Traded as TYO: 7944
Industry Electronics
Founded Osaka, Japan (April 18, 1972 (April 18, 1972))
Headquarters Hamamatsu, Shizuoka, Japan
Key people
Ikutaro Kakehashi, Junichi Miki[1]
Products Musical instruments, Audio/Video, Electronics, Computer-related products
Number of employees
3,060 (2013)
Website roland.com
Roland E09 keyboard

Roland Corporation (ローランド株式会社, Rōrando Kabushiki Kaisha) is a Japanese manufacturer of electronic musical instruments, electronic equipment and software. It was founded by Ikutaro Kakehashi in Osaka on April 18, 1972, with ¥33 million in capital. In 2005, Roland's headquarters relocated to Hamamatsu in Shizuoka Prefecture. Today it has factories in Italy, Taiwan, Japan, and the USA. As of March 31, 2010, it employed 2,699 employees.[2] It has existed in different forms since 1960, making it relatively old among still-operating manufacturers of musical electronics. Known for hundreds of popular synthesizers, drum machines, and other instruments, Roland has been one of the top names in professional music equipment since the late 1970s.

In 2014, Roland Corporation was subject to a management buyout by Roland's CEO Junichi Miki, supported by Taiyo Pacific Partners.[1]

Origin of the Roland name

Kakehashi founded Ace Electronic Industries in 1960, a manufacturer of numerous combo organs, guitar amplifiers, and effects pedals. He was also contracted by Hammond to produce rhythm machines for the company's line of home organs. In 1973, Kakehashi cut ties with both companies to found Roland.

As with many Japanese start-ups of the period, the name Roland was selected for export purposes as Kakehashi was interested in a name that was easy to pronounce for his worldwide target markets. Rumour has long circulated that he named his company after the French epic poem La Chanson de Roland. In reality, the name Roland was found in a telephone directory. Kakehashi opted for it as he was satisfied with the simple two-syllable word and its soft consonants. The letter "R" was chosen because it was not used by many other music equipment companies, and would therefore stand out in trade show directories and industry listings. Kakehashi did not learn of "The Song Of Roland" until later.[3]

Brands

Roland markets products under a number of brand names, each of which are used on products geared toward a different niche.[4]

Timeline of noteworthy products

1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
Roland D-50
1988
1989
1990
1991
1992
DIGITAL RECORDERS
HOME/ACCOMPANIMENT PRODUCTS
GUITAR SYNTHS
MASTER KEYBOARDS
PIANOS
RHYTHM PRODUCTS
SAMPLERS
SEQUENCERS
SOUND CANVASES
SYNTHS & HI-TECH
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
AMPS, MIXERS & SPEAKERS
DIGITAL ACCORDIONS

FR-5 & FR-7

DIGITAL RECORDERS & MIXERS
EDIROL PRODUCTS
GUITAR SYNTHS
HOME/ARRANGER KEYBOARDS
ORGANS
PIANOS
RHYTHM PRODUCTS
SYNTHS & HI-TECH
Roland Fantom X6 Top View
2005
2006
2007
2008
2009
2010
2011
2012
2014
2015
2016

On September 9, 2016, Roland celebrated 909 Day, in honor of the TR-909 drum machine. During this 24-hour event they debuted new products and held artist performances from different cities around the world.[16][17]

See also

References

  1. 1 2 "Taiyo Pacific Partners Supports Management Buyout by Roland’s Executive Team". Thomson Reuters. May 14, 2014.
  2. "Roland Corporate Data". Retrieved 29 May 2017.
  3. I Believe In Music, Ikutaro Kakehashi with Robert Olsen, 2002. p. 64
  4. "Brands and Business Domains".
  5. "Roland rebrands for the future".
  6. "The Milestones In the History of Our Company".
  7. Hughes, Tom (2004). Analog Man's Guide to Vintage Effects, p. 100. For Musicians Only Publishing. ISBN 0-9759209-0-1.
  8. "All musical AMDEK devices (by Roland Digital Group)".
  9. "A History of Innovation Worldwide".
  10. "Biography of Harold Rhodes".
  11. 1 2 Sound On Sound Magazine – The History of Roland (Part I)
  12. MATRIXSYNTH: Multivox CB-50
  13. Roland was an industry latecomer to guitar synthesizers. However, Roland persistently continued development long after other makers left the market , and in the late 1980s, its GK interface became the de facto standard.
  14. "Harmony Central's Keyboard And MIDI Reviews for the Roland HS-80". Retrieved 29 May 2017.
  15. "Sonicstate.com HS-80 Synth". Retrieved 29 May 2017.
  16. "Highllights From Roland’s #909DAY First-Of-Its Kind Streaming Festival, "The Future. Redefined."". Roland.
  17. "Roland Announces #909day Celebration With 5 New Synths, DJ Gear & More". Synthtopia.
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