Ebiquity

Ebiquity, Plc.
Public LSE
Industry Professional media and marketing services
Founded 1997
Headquarters London
Key people
 Michael Karg (Chief Executive Officer), Nick Manning (Chief Strategy Officer), Andrew Noble (Chief Financial Officer), [1] Laetitia Zinetti (Managing Principal, Media Management), Dietmar Kruse (Managing Principal, Media Measurement), Morag Blazey (Managing Principal, Market Intelligence).
Revenue

£86m [2]

(29 March 2017)
Number of employees
 950+ (2017)
Website www.ebiquity.com

Ebiquity, Plc. (LSE: ) is a provider of independent marketing analytics to brands worldwide. They help them understand how and why their marketing programs are working, and how they should optimize the performance of their activity and improve their return on marketing investment.

History

Ebiquity – formerly Thomson Intermedia – was founded in 1997, to provide an advertising monitoring system linked directly to media expenditure. The company floated on the AIM market in 2000.[3]

Acquisitions and the launching of new services have facilitated the company's growth in recent years. In 2005 it acquired Billetts, a media consultancy and analytics company. In 2008, the group rebranded as Ebiquity. On April 13, 2010 Ebiquity finalized the acquisitions of Xtreme Information a global advertising and media intelligence company and TMC (Thomson Media Control GmbH KG) a German-based advertising monitoring company.[4] [5]

On 14 February 2011, all 18 Billetts and Xtreme offices worldwide became Ebiquity offices, including MAI in Chicago and Thomson Media Control in Germany.[6]

In May 2011 Ebiquity acquired Echo Research, the global reputation analysis, media measurement and stakeholder research specialist.[7] In March 2012 Ebiquity acquired global media consultancy Fairbrother Lenz Eley.[8] In August 2012 Ebiquity acquired FirmDecisions, the global marketing compliance specialists.

Fairbrother Lenz Eley integrated into Ebiquity in January 2013. Echo Research integrated into Ebiquity in July 2013. In August 2013 Ebiquity acquired Stratigent, the Multi-Channel Analytics firm.[9] In January 2014 Ebiquity acquired China Media Consulting Group, the independent Chinese media auditing and benchmarking firm.[10]

In February 2015, Ebiquity acquired Media Value and Efficiency Elements, their partners in Spain and Portugal. [11]

In June 2016, FLE Marsh was acquired by Ebiquity and Ebiquity Marsh was formed in Ireland. [12]

Ebiquity subsidiaries include FirmDecisions.

Services

Ebiquity Plc offers services providing data-driven media and marketing insights to brands internationally. Their analytics and consultancy services are provided by media professionals using proprietary technology, whilst business critical data is delivered through their proprietary online platforms.

They offer services in the following areas:

Media Performance Optimization – to help brands decide how to allocate and optimize their marketing budgets.

Services include marketing ROI & effectiveness, multi-channel analytics

Market Intelligence – to help marketers, corporate affairs, insight teams and agencies to monitor competitive advertising and conversations on social media networks, allowing better communications planning.

Services include competitive advertising monitoring, media analysis, social media analysis

Media Value Measurement – to help media, marketing and procurement teams improve the efficiency of their media spend, increasing transparency and contractual compliance.

Services include media auditing, pitch management, digital performance measurement, media consulting, contract compliance

References

  1. ↑ Officers & Directors | Reuters.co.uk. Uk.reuters.com. Retrieved on 2010-12-14.
  2. ↑ . Research Live (2017-03-29). Retrieved on 2017-03-29.
  3. ↑ EBIQUITY PLC ORD 25P Share Price – Shares. London Stock Exchange (2000-05-05). Retrieved on 2010-12-14.
  4. ↑ Ebiquity to acquire Xtreme Information Services – Media news. Media Week (2010-03-26). Retrieved on 2010-12-14.
  5. ↑ Billetts brand makes way for Ebiquity.Campaign Live.
  6. ↑ "Ebiquity buys Echo to improve data measuring". Evening Standard.
  7. ↑ "Ebiquity acquires Fairbrother Lenz Eley for up to £11m". Campaign Live.
  8. ↑ "Ebiquity acquires FirmDecisions". Campaign.
  9. ↑ "Ebiquity acquires Stratigent". Research.
  10. ↑ "Ebiquity acquires CMCG". Stock Market Wire.
  11. ↑ "Acquisition of Media Value". London Stock Exchange.
  12. ↑ "Ebiquity Acquires Remaining Shares in FLE Marsh".
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