E45 cream

E45 is a brand of skin care products from Crookes Healthcare, a subsidiary of Reckitt Benckiser.

In 2016 it was one of the biggest selling branded over-the-counter medications sold in Great Britain, with sales of £35.5 million.[1]

It can generate fire risks, as it contains paraffin, and it has been associated with a number of deaths. From 2017 it will carry a flammability warning. [2]

References

  1. "A breakdown of the over-the-counter medicines market in Britain in 2016". Pharmaceutical Journal. 28 April 2017. Retrieved 29 May 2017.
  2. "Skin creams containing paraffin linked to fire deaths". BBC News. 19 March 2017. Retrieved 29 May 2017.
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