Dyson (company)

Dyson Ltd.
Private company
Industry Technology
Founded 8 July 1987 (1987-07-08)
(as Barleta Ltd.)[1]
Founder James Dyson
Headquarters Malmesbury, Wiltshire, United Kingdom
Key people
 James Dyson
(Chief engineer)
Max Conze (CEO)
Products Vacuum cleaners, hand dryers, desk fans, Hair dryers
(see products listing)
Revenue Increase £2.5 billion (2016)[2]
Profit Increase 631 million (2016)[2]
Owner James Dyson
Number of employees
 >7,000 (2016)[3]
Website www.dyson.co.uk
Dyson DC07 Vacuum Cleaner

Dyson Ltd. is a British technology company established by James Dyson in 1987. It designs and manufactures household appliances such as vacuum cleaners, hand dryers, bladeless fans, heaters and hair dryers. Dyson employs more than 7,000 people worldwide.

History

James Dyson founded Dyson in 1987 after finding that traditional vacuum cleaners became clogged and lost suction over time. He took inspiration for a bagless vacuum cleaner from a visit to a local sawmill, where he noticed how sawdust was removed from the air by large industrial cyclones.[4] Centrifugal separators are a typical method of collecting dirt, dust and debris in industrial settings. Such methods usually were not applied on a smaller scale because of the higher cost. Dyson hypothesised the same principle might work, on a smaller scale, in a vacuum cleaner. He removed the bag from the Hoover Junior and fitted it with a cardboard cyclone. He found that this was more effective than previous vacuum cleaner models.[5]

According to @Issue: The Journal of Business and Design (vol. 8, no. 1):

In his usual style of seeking solutions from unexpected sources, Dyson thought of how a nearby sawmill used a cyclone—a 30-foot (9.1 m)-high cone that spun dust out of the air by centrifugal force—to expel waste. He reasoned that a vacuum cleaner that could separate dust by cyclonic action and spin it out of the airstream would eliminate the need for both bag and filter.

Dyson developed 5,127 prototype designs between 1979 and 1984. The first prototype vacuum cleaner, a red and blue machine, brought Dyson little success, as he struggled to find a licensee for his machine in the UK and America. Manufacturing companies like Hoover did not want to license the design, probably because the vacuum bag market was worth $500m so Dyson was a threat to their profits.[5]

The only company that expressed interest in the new cyclonic vacuum technology was Dyson's former employer, Rotork. Built by Italian appliance maker Zanussi and sold by Kleeneze through mail order catalogue, the Kleeneze Rotork Cyclon was the first publicly sold vacuum cleaner of Dyson's design. Only about 500 units were sold in 1983.[6]

In 1985 a Japanese company, Apex Ltd., expressed interest in licensing Dyson's design and in March 1986 a reworked version of the Cyclon– called G-Force–was put into production and sold in Japan for the equivalent of US$2,000, which sought to build on public awareness from the Japanese anime series, called G-Force: Guardians of Space.[6][7] The G-Force had an attachment that could turn it into a table to save space in small Japanese apartments.[5] In 1991, it won the International Design Fair prize in Japan, and became a status symbol there.

Using the income from the Japanese licence, James Dyson set up Dyson Appliances Ltd. in 1991. The first dual-cyclone vacuum built under the Dyson name, the DA 001, was produced by American company Phillips Plastics in a facility in Wrexham, Wales, beginning in January, 1993 and sold for about £200.[6] Due to quality control concerns and Phillips's desire to renegotiate the terms of their contract to build the vacuum cleaner, Dyson severed the agreement in May 1993. Within two months Dyson set up a new supply chain and opened a new production facility in Chippenham, Wiltshire, England;[6] the first vacuum built at the new facility was completed 1 July 1993. The DA 001 was soon replaced by an almost identical vacuum called DC01.

Dyson licensed the technology in North America from 1986 to 2001 to Fantom Technologies, after which Dyson entered the market directly.

Even though market research showed that people wouldn’t be happy with a transparent container for the dust, Dyson and his team decided to make a transparent container anyway and this turned out to be a popular and enduring feature which has been heavily copied.[8] The DC01 became the biggest selling vacuum cleaner in the UK in just 18 months.[5] By 2001, the DC01 made up 47% of the upright vacuum cleaner market.[9]

A Dyson Airblade Mk. 2

The company introduced a cylinder machine, the DC02, and produced a number of special editions and revised models (DC02 Absolute, DC02 De Stijl, DC05, DC04, DC06, DC04 Zorbster). On 2 January 2001 the company name was shortened from Dyson Appliances Ltd. to simply Dyson Ltd.[1] In April of that year the DC07, a new upright vacuum cleaner using "Root Cyclone" technology with seven cyclone funnels instead of the original dual-cyclone design, was launched. By 2009 Dyson began creating other technologies: the AirBlade hand dryer, the Air Multiplier "bladeless" fan and Dyson Hot, the "bladeless" fan heater.[10]

Products

Research projects

In 2014, Dyson invested in a joint robotics lab with Imperial College London to investigate vision systems and engineer a generation of household robots.[11][12] In 2001 they were close to launching a robot vacuum, the DC06, but James Dyson pulled it from the production line as it was too heavy and slow.[13]

Dyson invested in a Dyson Chair at the University of Cambridge in November 2011. The Dyson Professor of Fluid Mechanics focuses on teaching and researching the science and engineering behind air movement.[14] In addition, Dyson invested hundreds of thousands pounds in a Dyson research branch at Newcastle University in May 2012 to investigate the next generation of Dyson digital motor and motor drive.

In March 2015, Dyson invested in its first outside business, paying $15m for an undisclosed stake in US battery start-up Sakti3, which is developing solid-state batteries.[15] Dyson acquired the remaining stake in Sakti3 for $90m in October 2015.[16] Dyson researchers had been working on battery technology since 2010.[16] In 2017, Dyson abandoned its licensing of patents held by University of Michigan, fuelling doubts over Sakti3's technology.[17]

James Dyson Award and James Dyson Foundation

The James Dyson Award is an international student design award running in 18 countries. It is run by the James Dyson Foundation, James Dyson’s charitable trust, as part of its mission to encourage the next generation of design engineers to be creative, challenging and inventive. The James Dyson Award is presented jointly to students and their university.[18]

The James Dyson Foundation aims to inspire young people to study engineering and become engineers. By visiting schools and universities and providing workshops for young people, the foundation hopes to encourage creativity and ingenuity. Over 727 schools in Great Britain and Northern Ireland have used Dyson’s education boxes to send to teachers and pupils in order to learn more about the design process. The James Dyson Foundation also provides bursaries and scholarships to aspiring engineers.[19]

Cyclonic separation technology

A Dyson vacuum cleaner uses cyclonic separation to remove dust and other particles from the air stream. Dirty air enters a conical container called a cyclone, where it is made to flow in a tight spiral. Centrifugal force throws the particles out of the airflow onto the wall of the container, from which they can fall into a bin. The vacuum cleaner uses two stages of cyclones. Dyson states that centrifugal forces can reach up to 150,000 g.[20] Although Dyson vacuum cleaners do not need a dustbag, there are several filters incorporated which must be kept reasonably clean, otherwise the partial blockage created will cause the performance of the cleaner to diminish.[21] Many of the latest cleaners incorporate digital electric motors which are very compact for their performance. Naturally, the very high rotational speed (e.g. 120,000rpm) advertised for these motors is necessary to enable the attached low diameter fan to achieve a reasonably high tip speed to satisfy the airflow/pressure rise requirements of the vacuum cleaner.

Production moves to Malaysia and Singapore

Dyson vacuum cleaners and washing machines were made in Malmesbury, Wiltshire until 2002, when the company transferred vacuum cleaner production to Malaysia. There was some controversy over the reason for this move, as well as over plans to expand Dyson's factory to increase production.[22] Moreover, trade unionists in Wiltshire claimed that the move would negatively impact the local economy through the loss of jobs.[23][24] The following year, washing machine production was also transferred to Malaysia.[25] This move was driven by lower production costs in Malaysia (lower by 30% compared with the UK); however, it created a loss of 65 jobs.[26]

In 2004, the Meiban-Dyson Laundry Manufacturing Plant was launched in Johor, Malaysia. The newly opened RM10 million (approx. US$2.63 million) plant is a joint venture between Dyson and the Singapore-based Meiban Group Ltd., which has manufacturing facilities in Singapore, Malaysia and China.[27]

Dyson stated that the cost savings from transferring production to Malaysia enabled investment in research & development at their Malmesbury head office.[28]

In 2007, Dyson formed a partnership with the Malaysian electronics manufacturer VS Industry Bhd (VSI) to take on a major role in Dyson's supply chain, from raw material sourcing and production to distribution. VSI also undertook an extensive production plan to supply finished product to Dyson's destination markets around the globe (America, UK, Japan, etc.).[29]

It is said that Dyson has around 7,000 employees,[30] Dyson has not publicly stated where those employees are actually located, however, it is known that VS Industry Bhd (VSI) currently has around 4,250 employees at their Malaysian facility which manufactures Dyson products,[31] and in 2007 it was reported that Dyson alone was responsible for 80% of VS Industry Bhd (VSI) revenue.[32]

Dyson launched a $360 million plant in Tuas, Singapore in 2013, which can produce 4 million digital motors a year.[33] In 2016, Dyson injected $100 million to increase the production output to an estimated 11 million digital motors a year.[34]

UK expansion in Hullavington

On February 28, 2017, Dyson announced a significant expansion programme in the UK, by opening a new high tech campus on the former RAF Hullavington Airfield in Hullavington, Wiltshire near its Malmesbury headquarters.[35][36] It has been suggested that research there will focus on battery technologies, following the acquisition of US start-up Sakti3, and robotics.[36] It will also house the Dyson Institute of Technology, a college founded by James Dyson to combat a perceived shortage of engineering skills in the UK.[37]

Controversies

Patent infringement lawsuits

Amway and Hoover

In 1985, Dyson sued Amway for copyright infringement of a Dyson dual cyclone prototype machine. Dyson claimed that he had sent the prototype machines, drawings, and confidential information to Amway as part of a contract In April 1984. In January 1985, Amway produced the CMS-1000, a machine which was very similar to the Dyson design. Less than a month later, Dyson sued Amway.[38]

In 1999, the US company Hoover was found guilty of patent infringement.[39]

Qualtex

In 2006, Dyson sued the parts manufacturer Qualtex for copyright and unregistered design right infringement, for creating and selling deliberate imitations of Dyson's original vacuum cleaner parts. Dyson was seeking to prevent the sale of spare parts made by Qualtex to fit and match Dyson vacuum cleaners. The Qualtex parts in question were intended to resemble closely the Dyson spares, not least as they were visible in the normal use of the vacuum cleaners.[40] The Chinese manufacturer that produced certain parts for Qualtex was found to have copied the visual design of some of Dyson's spare parts. Following the win, £100,000 was donated to the Royal College of Art to help young designers protect their designs.[41]

Vax

In 2010, Dyson launched legal action against rival manufacturer Vax, claiming the design of its Mach Zen vacuum cleaner is an infringement of the registered design of its first "bagless" Dyson cylinder vacuum DC02, which dates back to 1994. Dyson also claimed the Chinese-owned rival had "flagrantly copied" Dyson's iconic design.[42] However, the court backed an earlier decision which rejected Dyson’s claims,[43] as the two designs did not produce "the same overall impression" on the informed user. The courts held that the two cleaners were "different designs", the Dyson cleaner being "smooth, curving and elegant", the Vax cleaner being "rugged, angular and industrial".[44]

Samsung

In August 2013, Dyson sued Samsung Electronics over claims his company’s steering technology was infringed.[45] The product that was targeted, Samsung's "Motion Sync", allegedly infringed the design of a steering mechanism for cylinder cleaners, patented by Dyson in 2009. It describes a way to allow a vacuum cleaner to spin quickly from one direction to another on the spot, and to follow the user's path rather than just being dragged behind, in order to prevent the vacuum getting snagged on corners.[46] But three months after it filed the lawsuit, Dyson voluntarily dropped the litigation for unknown reasons. Samsung filed a counter suit for ₤6 million for compensation for hurting Samsung's corporate image by portraying it as a repeat patent violator or copycat.[47]

Excel Dryer lawsuit

On 5 December 2012, a lawsuit by hand dryer manufacturer Excel Dryer was filed against Dyson, claiming that Dyson's advertising comparing the Airblade to the Excel Dryer Xlerator was deceptive.[48] Dyson's advertisements stated that the Xlerator produced twice as much carbon dioxide, was worse for the environment, and cost more to operate than the Airblade. Excel Dryer claimed that Dyson was falsifying its comparisons by submitting a 20-second dry time for the Xlerator to the Materials Systems Laboratory at the Massachusetts Institute of Technology, rather than Excel Dryer's tested 12 second dry time, thus inflating energy consumption figures in the Airblade's favour.

Criticisms regarding foreign students

In March 2011, James Dyson reportedly said in an interview for The Sunday Times that British universities were allowing Chinese nationals to study engineering and spy on the departments where they were working, enabling them to take technology back to China after completing their studies.[49][50][51][52] In the interview he was quoted as saying that "Britain is very proud about the number of foreign students we educate at our universities, but actually all we are doing is educating our competitors. [...] I've seen frightening examples. Bugs are even left in computers so that the information continues to be transmitted after the researchers have returned home."[51][53]

David Willetts, the government minister responsible for British universities, said he would thoroughly investigate the statement provided by James Dyson.[49] He has also criticised the Chinese authorities for failing to act on patent infringements.

In December 2011, The Independent reported that Bell Pottinger executive Tim Collins had been filmed by the Bureau of Investigative Journalism saying that David Cameron had raised a copyright issue with Chinese premier Wen Jiabao on behalf of Dyson Limited "because we asked him to".[54][55]

Industrial espionage on motor technology

In 2012, Yong Pang, an engineer specialist in electric motors, was accused of stealing Dyson's digital motor technology which was a part of future product development projects.[56] The motors, in development over 15 years, incorporated microchip “digital impulse technology” to spin at 104,000 rpm in order to draw high volumes of air through the appliance, and were not licensed to any other companies.[57] Yong Pang and his wife Yali Li allegedly set up a front company "ACE Electrical Machine Design" to receive payments of £11,650 from Bosch while Pang was working for Dyson.[58] Dyson claimed that trade secrets were passed to Bosch's Chinese motor manufacturer.[59]

Siemens and Bosch energy requirements allegations

In 2015, Dyson charged that Siemens and Bosch vacuums were using a sensor that sent signals to its motor to increase its power while the machine sucked up dust remnants, making them appear more competent during European Union (EU) efficiency tests. Because tests are conducted in dust-free labs, Dyson claimed that this gave an unfair reading, because in a real home environment the machines used much more power. Dyson said both brands have "capitalized on loopholes" found within the EU regulations to be granted an AAAA energy consumption rating, when actual domestic use showed they performed similar to that of an "E" or "F" rating. Dyson issued proceedings against Bosch in Netherlands and France, and against Siemens in Germany and Belgium.[60]

However, BSH’s Hausgeräte, which makes household appliances under the Bosch and Siemens brands[61] explained that many of its machines contain “intelligent sensor technology” to avoid loss of suction, which control the vacuum cleaner motor automatically.[62] After weeks of court proceeedings, Dyson lost the court battle against Bosch; the courts in the Netherlands decided that Dyson accusations were baseless.[63]

See also

References

  1. 1 2 "DYSON LIMITED: Company number 02627406". Companies House. Her Majesty the Queen. Retrieved 1 May 2016.
  2. 1 2 "Asia sales power Dyson's profits up 41%". The Financial Times. Retrieved 6 August 2017.
  3. ↑ http://careers.dyson.com/about/default.aspx?panel=whereWeAre
  4. ↑ "A new idea". Inside Dyson. Retrieved 29 July 2013.
  5. 1 2 3 4 James Dyson - Against the Odds
  6. 1 2 3 4 Earl, Peter; Wakeley, Tim (2005). Business Economics: A Contemporary Approach. McGraw-Hill Education. pp. 142–146. ISBN 0077103920.
  7. ↑ "James Dyson: Business whirlwind". BBC News. 5 February 2002. Retrieved 28 June 2007.
  8. ↑ "A Clear Bin Policy". RGC Jenkins & Co., Trade Mark and Patent Attorneys.
  9. ↑ Crewe, Louise; Gregson, Nicky; Metcalfe, Alan (2009). "The Screen and the Drum: On Form, Function, Fit and Failure in Contemporary Home Consumption". Design and Culture. 1 (3).
  10. ↑ "Dyson Vacuum Cleaners, Fans, Heaters & Tools - Official Site". dyson.com.
  11. ↑ "Sir James Dyson plans to make affordable household robots". Telegraph.co.uk. 9 February 2014.
  12. ↑ Colin Smith. "Dyson and Imperial to develop next generation robots at new centre". imperial.ac.uk.
  13. ↑ "Dyson invests £5m in robotic vision lab with Imperial". BBC News.
  14. ↑ "Ingenious Britain: Dyson invests £1.4m in academic research at Cambridge". cam.ac.uk.
  15. ↑ "Dyson makes first external investment with move into batteries". Telegraph.co.uk. Retrieved 2017-03-09.
  16. 1 2 "Dyson buys up rest of 'solid-state' battery company". Telegraph.co.uk. Retrieved 2017-03-09.
  17. ↑ LeVine, Steve. "Dyson has abandoned patents aimed at creating a battery-and-car juggernaut resembling Tesla". Quartz. Retrieved 2017-04-05.
  18. ↑ "About the Award". James Dyson Award. James Dyson Foundation. Retrieved 23 October 2013.
  19. ↑ "Home - James Dyson Foundation". James Dyson Foundation.
  20. ↑ "Dyson Animal vacuum cleaners for pet owners". Dyson Ltd. Retrieved 14 November 2015.
  21. ↑ {https://www.youtube.com/watch?v=hAQTrS9zpeQ
  22. ↑ Allbusiness - Dyson rekindles war of words on Malaysia switch
  23. ↑ "800 jobs axed as Dyson moves to Far East".
  24. ↑ "BBC News - BUSINESS - Dyson to move to Far East".
  25. ↑ "BBC NEWS - UK - England - Wiltshire - Fresh blow for Dyson plant". bbc.co.uk.
  26. ↑ "Dyson production moves to Malaysia". The Daily Telegraph.
  27. ↑ "Design News - Serving the 21st Century Design Engineer". appliancemagazine.com.
  28. ↑ Dyson plant shuts up shop (26 September 2002)
  29. ↑ The Star- VSI sees RM1b sales via Dyson tie-up (5 June 2007)
  30. ↑ Ruddick, Graham (13 September 2016). "Sir James Dyson upbeat about Brexit as company invests in expansion" – via The Guardian.
  31. ↑ EMIS- V.S. Industry Berhad
  32. ↑ The Star- Contracts put VS Industry in good stead (8 October 2007)
  33. ↑ "British vacuum-maker Dyson is cleaning up in Asia".
  34. ↑ "Dyson injects $100m to expand Tuas plant".
  35. ↑ Ruddick, Graham (2017-02-28). "Dyson shrugs off Brexit fears with massive UK expansion plan". The Guardian. ISSN 0261-3077. Retrieved 2017-03-09.
  36. 1 2 "Dyson to increase UK base tenfold as it buys ex-RAF base to satisfy expansion plans". The Telegraph. Retrieved 2017-03-09.
  37. ↑ Coughlan, Sean (2016-11-04). "Inventor Sir James Dyson sets up college to tackle skills shortage". BBC News. Retrieved 2017-03-09.
  38. ↑ "British Inventor Claims Theft of Vacuum Idea v". The Argus Press. 9 May 1988.
  39. ↑ Robert Uhlig, Technology Correspondent (4 October 2000). "Dyson cleans up in patent battle with rival Hoover". Telegraph.co.uk.
  40. ↑ "Lawdit Solicitors - Unregistered Design Rights and the Dyson Case".
  41. ↑ "Dyson sues rival Vax over vacuum cleaner design". The Guardian. Retrieved 21 February 2017.
  42. ↑ "Dyson loses Vax court battle about vac design". Which UK. Retrieved 21 Feb 2017.
  43. ↑ "Blood on the carpet as Dyson loses court battle". The Times. Retrieved 21 Feb 2017.
  44. ↑ "Case No: A3/2010/2498: IN THE COURT OF APPEAL (CIVIL DIVISION) ON APPEAL FROM THE HIGH COURT OF JUSTICE (CHANCERY DIVISION)". British and Irish Legal Information Institute. Retrieved 21 February 2017.
  45. ↑ "Samsung Sued by Dyson Technology Over Vacuum Steering Patent". Bloomberg. 10 September 2013.
  46. ↑ Leo Kelion (10 September 2013). "Dyson sues Samsung over new vacuum's steering mechanism". BBC Technology.
  47. ↑ Kim Yoo-chul (2014-02-16). "Samsung files $9.43mil. suit against Dyson". Korea Times.
  48. ↑ "xcelerator v dyson". Docstoc.com. Archived from the original on 16 January 2014.
  49. 1 2 "Overseas Students in UK Stealing Technology Secrets: James Dyson Told UK's Sunday Times newspaper". Allvoices.com. 28 March 2011. Retrieved 28 July 2011.
  50. ↑ "Are British inventions at risk from Chinese students?". Ibtimes.com. 28 March 2011. Retrieved 28 July 2011.
  51. 1 2 Kenneth Tan (28 March 2011). "UK inventor Sir James Dyson: Chinese students are stealing our secrets". Shanghaiist. Retrieved 28 July 2011.
  52. ↑ "'Spy' at the centre of Dyson espionage case named". telegraph. Retrieved 21 Feb 2017.
  53. ↑ Robert Watts and Jack Grimston (27 March 2011). "Chinese students steal secrets: inventor James Dyson". The Australian. Retrieved 28 July 2011.
  54. ↑ Newman, Melanie; Wright, Oliver (6 December 2011). "Caught on camera: top lobbyists boasting how they influence the PM - UK Politics - UK - The Independent". The Independent. London.
  55. ↑ "Conservatives under pressure to explain links to lobbying firms". The Daily Telegraph. London. 6 December 2011.
  56. ↑ "'Chinese spy' furore over vacuum secrets". Independent.ie. Retrieved 24 Feb 2017.
  57. ↑ "British Vacuum Cleaner Manufacturer Accuses Chinese Spy Of Stealing Secrets For German Rival". Business Insider. Retrieved 21 Feb 2017.
  58. ↑ "Dyson spy ‘leaked files to Chinese’". The Sunday Times. Retrieved 21 Feb 2017.
  59. ↑ "Dyson accuses Bosch of paying research spy". The Guardian. Retrieved 21 Feb 2017.
  60. ↑ "Next ‘VW scandal’? Dyson accuses German vacuums of test cheating". CNBC. Retrieved 20 Feb 2016.
  61. ↑ "German vacuum cleaner firm set to sue Dyson over energy-test claims". The Guardian. Retrieved 20 Feb 2016.
  62. ↑ "Dyson sucked into power struggle with German groups". The Finance Times. Retrieved 20 Feb 2016.
  63. ↑ "Dyson loses legal battle with Bosch over vacuum row". Telegraph. Retrieved 20 Feb 2016.

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