Alamo Drafthouse Cinema

Alamo Drafthouse Cinema
Industry Entertainment (movie theaters)
Founded 1997
Headquarters United States
Number of locations
29
Key people
Tim League
Website drafthouse.com

The Alamo Drafthouse Cinema is an American cinema chain founded in 1997 in Austin Texas, USA that is famous for its strict policy of requiring its audiences to maintain proper cinemagoing etiquette.

It has screens in 28 locations, including seventeen (with seven more being built) across Texas, in addition to locations in Winchester, Charlotesville and Ashburn, Virginia;[1] Yonkers and Brooklyn, New York; San Francisco, California; Kansas City and Springfield, Missouri; Littleton, Colorado; La Vista, Nebraska;[2] and Chandler, Arizona.

Others are planned to be built in Los Angeles;[3] Denver; Raleigh, North Carolina;[4][5] Tempe, Arizona; Crystal City and Woodbridge, Virginia; Staten Island, New York[6] and Washington, D.C..

History

The Alamo Drafthouse Cinema was founded by Rice University alumni Tim and Karrie League at 409 Colorado St, in an Austin, Texas warehouse district building that was being used as a parking garage.[7] The company began as a second-run movie theater, and distinguished itself by the food and drink service offered inside the theater, including cold beers. The seating is arranged with rows of cabaret style tables in front of each row of seats, with an aisle between each row to accommodate waiter service. Customers write their orders on slips of paper, which are picked up by black-clad waiters. Soon after opening, the original downtown theater began offering occasional unique programming such as silent movies scored by local bands playing live accompaniment, food-themed films such as Like Water for Chocolate served with a dinner matching the meals shown on screen, and retrospectives of various directors and stars.

In 2001, the Leagues renovated a four-screen art-house theater at 2700 Anderson Lane in North Austin, called Village Cinema, which had recently closed, and opened it as an Alamo Drafthouse which specialized in first-run movies. With this new Alamo Drafthouse Village, the downtown location ceased showing second-run movies and began to concentrate almost exclusively on unusual programming including classics, cult classics, independents, documentaries, special guest appearances, and audience participation shows.

In 2003, the Alamo Drafthouse, under the direction of new CEO Terrell Braly, opened on 13729 Research Boulevard in northwest Austin. The Alamo Drafthouse Lake Creek had seven screens, all dedicated to new movies. Almost simultaneously, the Alamo granted their first franchise, which opened in the West Oaks Mall in Houston, Texas. In 2013, the Lake Creek location was closed upon the opening of the brand new, larger, Lakeline location.

In August 2005, Entertainment Weekly named the Alamo Drafthouse Cinema "The #1 movie theater in the country doing it right".[8]

Company sold

ParkNorth Mall, Uptown San Antonio, Texas

In July 2004, Tim and Karrie League sold the brand, including the brand name, intellectual property and rights to all future Alamo Drafthouse expansion to the Alamo Drafthouse Cinemas CEO Terrell Braly, John Martin and David Kennedy, but retained an irrevocable license for the Austin locations (Village, Lamar, Downtown), which includes their Rolling Roadshow.[9] In May 2003, Travis Doss opened the first Alamo franchise location (West Oaks Mall) in Houston, Texas with six screens. In August 2004, the largest Alamo (Westlakes) opened in San Antonio, Texas with nine screens. Since February 2005, the new company has purchased the original franchise unit from Doss, opened a theater in the Katy Area and in Spring, Texas and has built a new-build multi-screen theater in the Rio Grande Valley; though it was announced in 2006 and scheduled to open in 2008, the building has remained unfinished since the original owner was foreclosed upon in November 2008.[10] A second San Antonio theater opened in 2009 (Park North), with six screens.[11] A third San Antonio location (Stone Oak) opened November 5, 2010, with six screens. In 2009, the first outside of Texas was opened in Winchester, Virginia.[12]

In June 2010, founder Tim League was brought back in as CEO of the franchise operations.[13]

Locations

italicizes mean location has not officially opened yet

Arizona
California
Colorado
District of Columbia
Michigan
Missouri
Nebraska
New York
North Carolina
Texas
Virginia
Worldwide

Downtown theater

Of the first seven theaters, the downtown theater was unique for being the host of many important film events in Austin, such as the Quentin Tarantino Film Festival and Harry Knowles's annual Butt-numb-a-thon.

In 2006, due to rising rent in Downtown Austin, theater owners took steps to hand the theater over to a non-profit group called the "Heroes of the Alamo" foundation, operating the theater as a cultural arts center. However, with the historic Ritz Theater on 6th Street offered as an alternative location, the original Alamo was closed. The final event at the original location consisted of a special triple-feature event the evening of June 27, 2007. The final movie shown was Night Warning, with star Susan Tyrrell attending. At the conclusion of the movie, audience members were allowed to disassemble their seats and take them home as mementos of the theater.

After six months of construction, the Alamo Drafthouse at the Ritz opened on November 2, 2007 with a triple feature of Matango: Attack of the Mushroom People, with a five course mushroom feast; a sneak preview of No Country For Old Men; and a Terror Thursday screening of War of the Gargantuas, introduced by Quentin Tarantino who flew out from Los Angeles for the night to attend the opening.

Etiquette

Alamo Drafthouse is famous for enforcing a strict policy on behavior while in the theater. Children under the age of two are not allowed except for showings on specific days which are designated "Alamo For All" showings where parents are encouraged to bring young children and rules around talking are relaxed.[33] Unaccompanied minors are not allowed in showings, except for members of the Alamo Drafthouse's Victory Vanguard rewards program, which allows 15-17 year olds to attend showings unattended after their application to the rewards program has been submitted and reviewed. The application involves demonstrating an understanding of the theater's policies around talking, texting, arriving to the theater late, and basic tipping etiquette.[34] The cinema also prohibits talking and texting during the film. Anyone who violates this policy is subject to warning and potential removal from the premises.[35] Alamo made national headlines in 2011 when the rantings of one angry customer who was ejected for texting were included in its "Don't Talk or Text" PSA shown before films. "When we adopted our strict no talking policy back in 1997 we knew we were going to alienate some of our patrons," Tim League posted on the cinema's website. "That was the plan. If you can't change your behavior and be quiet (or unilluminated) during a movie, then we don't want you at our venue."[36]

Events

Every year in September, the Alamo South Lamar location in Austin throws a week-long film festival called Fantastic Fest dedicated to the horror, sci-fi, fantasy, Asian and "cult" film genres. Alamo Lake Creek holds the annual Zombie Film Festival (Dismember the Alamo) and the Off-centered Film Festival. The Ritz and South Lamar locations also participate in the SXSW Film Festival in March.

Other events include:

Rolling roadshow

The original Alamo Drafthouse team hosts 35mm screenings of famous movies in famous places all over the world with their traveling portable projection system and a blow-up screen. Past events include: Fistful of Dollars at Cortijo el Sotillo, Spain, A Christmas Story in Cleveland, OH, The Lost Boys in Santa Cruz, CA, It Came From Outer Space 3D in Roswell, NM, The Goonies in Astoria, OR, Close Encounters of the Third Kind at Devil's Tower, WY, The Warriors in Coney Island, NY, Clerks in Red Bank, NJ, Jaws at Martha's Vineyard, MA, Field of Dreams at the Field of Dreams, IA, The Shining at the Stanley Hotel, CO, Poseidon Adventure on the Queen Mary, CA, Escape from Alcatraz on Alcatraz, CA just to name a few.

Drafthouse Films

In 2010, Tim League founded Drafthouse Films, a film distribution company named after, and inspired by, the Alamo Drafthouse Cinema chain.

See also

References

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  2. "Coming to La Vista: a movie theater, bar and restaurant - all in one." omaha.com Retrieved on June 23, 2014.
  3. Verrier, Richard (April 10, 2013). "Alamo Drafthouse expected to open multiplex theater in downtown L.A". Los Angeles Times.
  4. 1 2 WRAL (2017-05-16). "Alamo Drafthouse brings movie theater, beer hall to Raleigh  :: Out and About at WRAL.com". WRAL.com. Retrieved 2017-05-16.
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  6. Porpora, Tracey. "ShopRite, dine-in movie theater and more coming to The Boulevard". SILive.com. Advance Digital. Retrieved 27 April 2017.
  7. News.rice.edu
  8. Cruz, Gilbert (August 5, 2005). "10 Theaters doing it right". Entertainment Weekly. Retrieved March 29, 2007.
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