Dos Toros Taqueria

Dos Toros Taqueria
Private
Industry Restaurants
Founded 2009
Founder Leo Kremer
Oliver Kremer
Headquarters New York, NY
Number of locations
 14
Area served
 New York, Chicago
Products Mexican cuisine
Website dostoros.com

Dos Toros Taqueria is an American fast casual restaurant chain with locations in New York and Chicago, serving Northern California-style Mexican cuisine.

History

Dos Toros was founded by brothers Leo and Oliver Kremer in New York City in 2009.[1][2] The name means "two bulls" in Spanish.[3] The Kremer brothers are originally from Berkeley, California, and modeled the chain after Bay Area taquerias, most notably Gordo Taqueria, where they dined regularly while growing up.[4][5][6] Prior to founding the restaurant, Leo Kremer was a professional musician, including a two-year stint as a bassist in Third Eye Blind.[1][7]

The Kremers raised money from family and friends to fund the first location opening.[3] In 2016, Dos Toros raised $10 million in Series A funding from GrowthPoint Partners, run by Nick Marsh, the CEO of Chopt Creative Salad Co.[1][3] The funding will go towards expansion into Chicago and other new markets.[8]

Food

Dos Toros's menu consists of Northern California-style burritos, tacos, quesadillas, platos and salads.[4][8] The restaurants serve naturally raised, antiobiotic-free meat,[9] and corn tortillas from a Queens-based tortilleria.[8] Each location makes its own hot sauce.[9]

Dos Toros has 11 Manhattan locations and two Brooklyn locations.[3] A downtown Chicago location was announced in April 2017,[10][11] which will open in August 2017.[12]

Reception

Dos Toros received a notice for "Most Bangin' Burrito" in the 2010 Time Out New York Eat Out awards.[13]

In 2016, the Kremer brothers were honored with the employers of the year award from Getting Out and Staying Out, an organization that offers former inmates counseling, job training and other services.[14]

At the opening of the first location, in Manhattan's East Village, The New York Times described it as "simple and succulent food."[4]

Dos Toros regularly creates Mexican-food-themed parody music videos with employees that are posted online,[8] including parodies of 2pac's "California Love" called "Quesadilla Love", featuring The Chainsmokers and Fuckjerry,[15] and "Guac It Out", a parody of Unk's "Walk It Out".[9]

In 2017, while campaigning for a spot on the American League roster as part of the Final Vote for the 2017 Major League Baseball All-Star Game, New York Yankees shortstop Didi Gregorius performed various good deeds around New York City, with one being preparing a burrito bowl for a customer at a Dos Toros location.[16]

See also

References

  1. 1 2 3 Charles Passy, "Dos Toros Is Bullish on Expansion," Wall Street Journal, September 22, 2016.
  2. ↑ Hollis Johnson, "New York City has a popular alternative to Chipotle – and it could be expanding soon," Business Insider, August 27, 2016.
  3. 1 2 3 4 Gary M. Stern, "Dos Toros Taqueria is expanding faster than you can say burrito bowl," New York Business Journal, April 20, 2017.
  4. 1 2 3 Oliver Strand, "Dos Toros Taqueria," New York Times, January 5, 2010.
  5. ↑ Laura Entis, "Meet Dos Toros, the NYC-Based Burrito Chain That's Not Afraid of Your Chipotle Comparisons," Entrepreneur, March 11, 2015.
  6. ↑ Frances Dinkelspiel, "Berkely brothers buzz New York City with their burritos," berkleyside.com, October 24, 2011.
  7. ↑ Rebecca Fishbein, "Former Third Eye Blind Bassist Bringing Mission-Style Burritos, Tacos To Williamsburg," Gothamist, March 23, 2013.
  8. 1 2 3 4 Alex Dixon, "The NYC Burrito Joint to Watch," QSR, February 2017.
  9. 1 2 3 Bret Thorn, "Dos Toros founders talk growth and management philosophy," Nation's Restaurant News, April 25, 2017.
  10. ↑ Emily DeCiccio, "Dos Toros founders reveal the secret to rolling a perfect burrito," Fox News, June 6, 2017.
  11. ↑ Ashok Selvam, "NY-Based Dos Toros Taqueria Bringing Bay Area Burritos to Chicago," Eater Chicago, April 6, 2017.
  12. ↑ Kate Mooney, "Here's how to win a year of free Dos Toros burritos," Metro New York, July 6, 2017.
  13. ↑ "Eat Out Awards 2010: Critics' choice," Time Out New York, October 22, 2010.
  14. ↑ Sean Piccoli, "An Organization Paves a Path Out of Rikers Island and Into the Job Market," New York Times, December 11, 2016.
  15. ↑ Eitan Levine, "This Epic 'California Love' Parody About Quesadillas Will Make You So Hungry," Elite Daily, May 25, 2016.
  16. ↑ "Yankees' Gregoius Does Good Deeds Around City, Comes Up Short In All-Star Voting," CBS New York, July 6, 2017.
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