Mediaocean

Mediaocean
Private company
Industry Advertising, information technology
Predecessors MediaBank, Donovan Data Systems
Founded March 2012
Headquarters New York City, United States of America
Key people
 William Wise (CEO)[1]
Revenue $200 million[2]
Number of employees
 800[3]

Mediaocean is an advertising services and software company, headquartered in New York City.[4] It was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[5] which the companies announced the year before.[6]

The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Mediaocean handles over $130 billion of advertising spending a year.[2] As of 2013 it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services.[7]

Bill Wise is CEO of Mediaocean.

References

  1. ↑ "William Wise". Bloomberg Markets. Retrieved 24 October 2014.
  2. 1 2 Konrad, Alex (11 December 2013). "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup". Forbes. Retrieved 24 October 2014.
  3. ↑ Carlson, Nicholas (Jun 27, 2012). "Googler Who Facilitated $2.2 Billion Worth of Integrations Bolts for MediaOcean". Business Insider Australia. Retrieved 24 October 2014.
  4. ↑ "Offices". mediaocean.com. Mediaocean. Retrieved 24 October 2014.
  5. ↑ "Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
  6. ↑ Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
  7. ↑ "AOL Fishes Where TV Dollars Are: Mediaocean". Advertising Age. 30 April 2013. Retrieved 24 October 2014.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.