Do What Thou Wilt.

Do What Thou Wilt.
Studio album by Ab-Soul
Released December 9, 2016
Recorded 2015–16
Genre Hip hop
Length 76:57
Label Top Dawg
Producer
Ab-Soul chronology
These Days...
(2014)These Days...2014		 Do What Thou Wilt.
(2016)
Singles from Do What Thou Wilt.
  1. "Huey Knew"
    Released: September 30, 2016
  2. "Braille"
    Released: October 28, 2016

Do What Thou Wilt. is the fourth studio album by American rapper Ab-Soul. It was released on December 9, 2016, by Top Dawg Entertainment. The record serves as the follow-up to his previous studio effort, These Days... (2014). The album was supported by two singles: "Huey Knew" featuring Dash, and "Braille" featuring Bas.

Background

In 2007, Ab-Soul signed a deal with Top Dawg Entertainment.[1] In 2014, after the release of his third album, These Days... through the TDE label, Ab-Soul embarked on a national concert tour.[2] Upon returning from the tour, Ab-Soul began recording new material as early as February 2015.[3] On July 14, 2015, Ab-Soul give more updates on the album that day: "My album's almost done..." he wrote on Twitter, adding, "It's a love story". He completed the post with the hashtag "DWTW", presumably the acronym to his album title, to which he kept alluding.[4] On June 8, 2016, Ab-Soul revealed that he had finished the new album and then turned it in for audio mixing.[5][6]

In December 2016, in an interview with HotNewHipHop, Ab-Soul spoke on the album's cover artwork, revealing why he's not featured with his trademark sunglasses: "With the light sensitivity, I knew it would be difficult, but I was up to the challenge. I knew that it was something that the people wanted to see from me. I like to bare it all. I'm very honest. I think this album kinda called for that type of sincerity."[7] He said the photographer wanted to "capture his angst" but "I'm a happy guy," he said, smiling.[7] "But the tone of the album, you can get that from it. I think that that cover is a proper depiction of... the tone of the album. It's the grey area."[7]

Release and promotion

On December 5, 2016, Ab-Soul announced on his Twitter feed that DWTW was scheduled to be released on December 9, 2016. The announcement of the release date coincided with the release of the song "Threatening Nature", on TDE's SoundCloud page.[8] On December 6, Ab-Soul unveiled the album's cover art and track-listing.[9][10] On December 7, 2016, Ab-Soul released the music video, directed by PANAMÆRA, for a song titled "D.R.U.G.S."[11] On December 13, 2016, Ab-Soul released another music video, this one directed by APLUS Filmz, for the album's intro, "RAW (backwards)".[12]

"Huey Knew" was released on September 30, 2016, as the album's lead single.[13] It features production by TDE's in-house producer Willie B, as well as a guest appearance from New Jersey-based rapper Dash. The music video for "Huey Knew", was released on October 14, 2016.[14] "Huey Knew" is listed as "Huey Knew THEN" on the albums track-listing. Ab-Soul released the album's second single, titled "Braille", on October 28, 2016. The song features a guest appearance from New York-based rapper Bas, while the production was handled by WondaGurl.[15][16] On November 22, 2016, the music video for "Braille", which was directed by PANAMÆRA, was released.[17]

Critical reception

Professional ratings
Aggregate scores
SourceRating
Metacritic64/100[18]
Review scores
SourceRating
Exclaim!6/10[19]
HipHopDX4.2/5[20]
PopMatters6/10[21]
Pitchfork4.4/10[22]
RapReviews.com6.5/10[23]
ViceA–[24]
XXL4/5 (XL)[25]

Do What Thou Wilt. received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 64, based on six reviews.[18] Ural Garrett of HipHopDX said, "Ab-Soul expounds on his cranial compound Do What Thou Wilt and fully revealed himself as an artist who plays mind games with himself and listeners. Although figuring Soulo lyrical intent continues to be a guessing game, at least there are some critical takeaways that linger far after indulging in the music."[20] Michael G. Barilleaux of RapReviews.com said, "For those who like a swell show of technical strength, a spin of this album will occupy your listen to and from the workplace quite well. For those seeking something more meaningful to go along with their skill showcase, however, don't feel bad about taking a pass on this one."[23] In Vice, Robert Christgau said Ab-Soul's music "emanates intellectual excitement and pleasure as he grows up", highlighting the rapper's "feminist-curious yearnings" while remaining ambivalent toward his "tree-huffing doggishness". Christgau deemed the record, "as listening, more fun than his fellow Black Hippy's outtakes for sure. As wordplay too. As thinking, leaves room for improvement and reason to hope there'll be some."[24]

Scott Glaysher of XXL said, "The kind of God level rapping that Ab-Soul showcases on Do What Thou Wilt means this album will exist predominantly in the headphones of those shrewd enough to understand."[25] Calum Slingerland of Exclaim! said, "Ab-Soul is more successful when he mines his own sorrow."[19] Dan Kok of PopMatters said, "It's an album that embodies the idea of potential that isn't fully realized."[21] Pitchfork journalist Sheldon Pearce was less receptive, regarding the songs as overly abstract, meaningless riddles. He believed Ab-Soul had become "so information-obsessed that he loses sight of actual meaning", while panning what he said were Aleister Crowley-inspired occult references.[22]

Track listing

No.TitleWriter(s)Producer(s)Length
1."RAW (backwards)" (featuring Zacari)
Juice of All Trades4:45
2."Braille" (featuring Bas)
WondaGurl4:12
3."Huey Knew THEN" (featuring Dash)
Willie B4:30
4."Threatening Nature"Stevens IVPakk Music Group3:24
5."Womanogamy"
3:56
6."INvocation" (featuring Kokane)
Rahki5:07
7."Wifey Vs. WiFi" / / / "P.M.S." (featuring BR3)
Skhye Hutch4:21
8."Beat the Case" / / / "Straight Crooked" (featuring Schoolboy Q)
5:21
9."Portishead in the Morning" / / / "HER World"
  • Stevens IV
  • Tyran Donaldson
  • Pakk Music Group
  • Antydote
4:27
10."God's a Girl?"Stevens IVPakk Music Group3:14
11."Now You Know"
  • Stevens IV
  • Patricio Contreras
ASAP P on the Boards4:03
12."D.R.U.G.S."
  • Stevens IV
  • Francis Nguyen-Tran
FrancisGotHeat5:56
13."Evil Genius" (featuring Teedra Moses and JaVonté)
  • FrancisGotHeat
  • Tommy Black
5:48
14."Lonely Soul" / / / "The Law (Prelude)" (featuring Punch and SZA)
Sounwave6:34
15."The Law" (featuring Mac Miller and Rapsody)
Bentley Haze5:29
16."YMF"Stevens IVBentley Haze5:50
Total length:76:57

Notes

Sample credits

Charts

Chart (2016) Peak
position
New Zealand Heatseekers Albums (RMNZ)[26] 8
US Billboard 200[27] 34
US Top R&B/Hip-Hop Albums (Billboard)[28] 9

References

  1. ↑ Ramirez, Erika (August 8, 2012). "Ab-Soul's Timeline: The Rapper's Life From 5 Years Old to Now". Billboard. Retrieved February 15, 2017.
  2. ↑ Lyons, Patrick (August 20, 2014). "Ab-Soul Announces "These Days" Tour". HotNewHipHop. Retrieved February 15, 2017.
  3. ↑ Smith, Trevor (October 13, 2014). "Ab-Soul Reveals "Longterm 3" Will Be His Debut Album". HotNewHipHop. Retrieved February 15, 2017.
  4. ↑ Smith, Trevor (2015-07-14). "Ab-Soul's Album Is "Almost Done"". HotNewHipHop. Retrieved 2016-10-20.
  5. ↑ Schwartz, Danny (2016-06-08). "Ab-Soul Announces Album "Tracclist Turned In"". HotNewHipHop. Retrieved 2016-10-20.
  6. ↑ Morris, Jessie (June 8, 2016). "Ab-Soul Confirms His New Album Is Finished and On the Way". Complex. Retrieved February 15, 2017.
  7. 1 2 3 Schwartz, Danny (December 14, 2016). "Ab-Soul Explains "DWTW" Album Cover". HotNewHipHop. Retrieved February 16, 2017.
  8. ↑ "Ab-Soul On Twitter: "Threatening Nature... #DWTW 12.09.16". Twitter. 2016-12-05. Retrieved 2016-12-05.
  9. ↑ Schwadron, Eli (December 6, 2016). "Ab-Soul Shares New Snippet With 'DWTW' Album Tracklist". XXL. Retrieved February 15, 2017.
  10. ↑ Pearce, Sheldon (December 6, 2016). "Ab-Soul Shares DWTW Tracklist Featuring Schoolboy Q, Mac Miller, SZA, More". Pitchfork. Retrieved February 15, 2017.
  11. ↑ Reed, Ryan (December 7, 2016). "Watch Ab-Soul's Psychedelic 'D.R.U.G.S.' Video". Rolling Stone. Retrieved February 15, 2017.
  12. ↑ Blistein, Jon (December 13, 2016). "Watch Ab-Soul's Searing 'RAW (Backwards)' Video". Rolling Stone. Retrieved February 15, 2017.
  13. ↑ "Huey Knew (feat. Da$h)". Apple Music. Retrieved February 15, 2017.
  14. ↑ Kreps, Daniel (October 14, 2016). "See Ab-Soul's Bracing, Politically Fueled 'Huey Knew' Video". Rolling Stone. Retrieved February 15, 2017.
  15. ↑ "Braille (feat. Bas)". Apple Music. Retrieved February 15, 2017.
  16. ↑ XXL Staff (October 27, 2016). "Ab-Soul and Bas Link Up for "Braille"". XXL. Retrieved February 15, 2017.
  17. ↑ Ivey, Justin (November 22, 2016). "Ab-Soul and Bas Travel Through Paris in "Braille" Video". XXL. Retrieved February 15, 2017.
  18. 1 2 "Reviews for Do What Thou Wilt. by Ab-Soul". Metacritic. Retrieved December 9, 2016.
  19. 1 2 Slingerland, Calum (December 9, 2016). "Ab-Soul Do What Thou Wilt". Exclaim!. Retrieved February 15, 2017.
  20. 1 2 Garrett, Ural (December 15, 2016). "Ab-Soul Do What Thou Wilt Album Review". HipHopDX. Retrieved February 15, 2017.
  21. 1 2 Kok, Dan (December 7, 2016). "Ab-Soul: Do What Thou Wilt". PopMatters. Retrieved February 16, 2017.
  22. 1 2 Pearce, Sheldon (December 22, 2016). "Ab-Soul: Do What Thou Wilt". Pitchfork. Retrieved February 14, 2017.
  23. 1 2 Barilleaux, Michael G. (January 24, 2017). "Ab-Soul :: Do What Thou Wilt :: Top Dawg Entertainment". RapReviews.com. Retrieved February 16, 2017.
  24. 1 2 Christgau, Robert (February 10, 2017). "Danny Brown Times Three: Expert Witness with Robert Christgau". Vice. Retrieved February 14, 2017.
  25. 1 2 Glaysher, Scott (December 20, 2016). "Ab-Soul's Subtle Sophistication Shines Through on 'Do What Thou Wilt'". XXL. Retrieved February 16, 2017.
  26. ↑ "NZ Heatseekers Albums Chart". Recorded Music NZ. December 19, 2016. Retrieved December 16, 2016.
  27. ↑ "Ab-Soul – Chart history" Billboard 200 for Ab-Soul. Retrieved December 20, 2016.
  28. ↑ "Ab-Soul – Chart history" Billboard Top R&B/Hip-Hop Albums for Ab-Soul. Retrieved December 20, 2016.
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