Discovery Channel (Flanders)
| Discovery Channel | |
|---|---|
 | |
| Launched | October 1, 2009 |
| Network | Discovery Networks Benelux |
| Owned by | Discovery Networks International (Discovery Communications) |
| Picture format | 16:9 |
| Slogan | Tot hier en verder! |
| Country | Belgium |
| Language | Dutch |
| Broadcast area | Flanders & Brussels |
| Replaced | Discovery Channel (Netherlands) (no longer available in Belgium, still in the Netherlands) |
| Sister channel(s) |
Discovery HD Showcase Animal Planet (Benelux) Investigation Discovery Discovery World Discovery Science |
| Website | discoverychannel.be |
Availability | |
| Cable | |
| Telenet | Check your local listings at zenders.be |
| Telenet Digital TV (Flanders) | Channel 501 |
| Telenet Digital TV (Brussels) | Channel 721 |
Discovery Channel is a television channel which broadcasts to the Flemish market.
The channel launched on the analogue network of the major Flemish cable company Telenet on October 1, 2009.[1] Prior to that the Dutch version of Discovery had been available digitally in the area.[2] The launch increased Discovery's reach in the Flemish region to 2.4 million households.[3]
The launch of Discovery Channel on Telenet coincided with a major shift in the Telenet analogue offer, which also saw the launch of EXQI Plus and vtmKzoom.[4][5]
Advertising sales for the channel was initially handled by the established Belgian channel Vitaya.[6] At launch, hope was expressed that the channel would eventually carry original Flemish content.[7] In 2010, Vitaya was bought by Vlaamse Media Maatschappij, owners of the leading TV channel in Flanders. As a result, Discovery Channel Vlaanderen would handle its own ad sale from January 2011.[8] The ad sales were later taken over by SBS Sales Belgium.
Before the launch of Discovery Channel Vlaanderen, Discovery Channel Nederland was available for digital subscribers. A Flemish version of TLC, TLC Vlaanderen, was launched in 2015.[9]
References
- ↑ "Discovery Networks lanceert Vlaamse Discovery Channel" (PDF) (Press release). Discovery Networks Benelux. August 12, 2009.
- ↑ "Discovery Channel Vlaanderen vanaf oktober nieuwe afsplitsing van Discovery Channel Nederland". DutchMedia. August 13, 2009.
- ↑ "Flemish launch for Discovery Channel". C21Media. August 13, 2009.
- ↑ "METTEZ LES NOUVELLES CHAÎNES SUR VOTRE TÉLÉVISEUR" (PDF). Telenet.
- ↑ "Discovery adds analogue footprint in Belgium". Broadband TV News. October 2, 2009.
- ↑ "Vitaya to sell Flemish Discovery airtime". broadbandtvnews. September 22, 2009.
- ↑ "EXQI Plus, vtmKzoom en Discovery Channel op de kabel". HLN. September 28, 2009.
- ↑ Discovery Channel neemt regie in eigen handen, MediaSpecs, 8 December 2010
- ↑ TLC breidt ook naar Vlaanderen uit, TotaalTV, 23 Januari 2015