Digitas Health

Overview

Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies. The company was founded in 1990 as Medical Broadcasting Corporation and became a unit of Digitas in 2006 as Digitas Health. [1] In 2011, the agency became independent of Digitas, and integrated into the Publicis Healthcare Communications Group (PHCG), the world’s largest healthcare communications network. PHCG is part of Paris-based Publicis Groupe the world’s third largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications. [2]

In 2014 Digitas Health was re-branded as Digitas Health LifeBrands, and now has more than 600 employees working in Philadelphia, New York, San Francisco, London, and Mumbai. LifeBrands is a global agency family serving healthcare and pharmaceutical companies around the world. [3]

Global Management Team[4]

References

  1. ↑ "Digitas to acquire Medical Broadcasting Co. - Boston Business Journal". Boston Business Journal. Retrieved 2015-12-29.
  2. ↑ "Publicis Healthcare Welcomes Digitas Health".
  3. ↑ "Top 100 Agencies 2014 Digitas Health LifeBrands". MMM. Retrieved 2015-12-29.
  4. ↑ "Top 100 Agencies 2015 Digitas Health LifeBrands". MMM. Retrieved 2015-12-29.
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