Die Son

Die Son
Format Tabloid
Publisher Naspers
Website www.son.co.za

Die Son (Afrikaans: "The Sun") is an Afrikaans-language South African tabloid reporting sensational news essentially after the model of British tabloids. It is the South African newspaper with the largest increase in readership in recent years. In the Western Cape province, it appears as a daily; in other provinces, it is a weekly paper. The editorial seat is in Cape Town.

The publishing house Naspers began to publish Die Son in 2003, after the large success of the English-language tabloid The Daily Sun in Western Cape, first under the title Kaapse Son ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa. In the first half-year (2005) the print run of the daily paper was estimated at 50 000; that on Fridays for the whole of South Africa averaged 220 000 copies. The other Afrikaans-language dailies (also from Naspers), like Die Burger, did not suffer from the dramatic growth of Die Son.

The English-language edition and the Afrikaans edition share most of the content (both news and advertisement), except minor differences such as that the English does not have the Page 3 girl feature. The current, and founding, national editor is Ingo Capraro, previously of Die Burger, another Naspers publication.

Distribution areas

Distribution[1]
2013
Eastern Cape Y
Free State
Gauteng
Kwa-Zulu Natal
Limpopo
Mpumalanga
North West
Northern Cape Y
Western Cape Y

Distribution figures

Circulation[2]
Net Sales
Jan - Mar 2015 82 579[3]
Jan - Mar 2014 84 870[3]
Oct - Dec 2012 96 598
Jul - Sep 2012 94 610
Apr - Jun 2012 100 331
Jan - Mar 2012 104 696

Readership figures

Estimated Readership[4][5]
AIR
Jan – Dec 2012 1 102 000
Jul 2011 – Jun 2012 1 058 000

See also

References

  1. ↑ "Son Website". Retrieved 21 June 2013.
  2. ↑ Audit Bureau of Circulations (S.A)
  3. 1 2 http://www.marklives.com/2015/05/abc-analysis-q1-2015-the-biggest-circulating-newspapers-in-south-africa/?category=media
  4. ↑ SAARF AMPS (Previous Presentations)
  5. ↑ SAARF AMPS (Industry Presentations)


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