DeskSite

DeskSite
Private
Industry Online Video Advertising
Founded Orange County, California
Founder Richard Gillam
Website desksite.com

DeskSite is a privately held digital media company based in Orange County, California. The company is building a network of app-based video entertainment portals, called DeskSites.

Technology

A DeskSite is an app designed exclusively for large screen, Internet-connected devices, such as desktops, laptops, tablets, and TV sets, (rather than smartphones). Each app is customized around a specific entertainment brand, (e.g., the Broncos DeskSite, the Steelers DeskSite, etc.), and automatically & transparently delivers high-definition video to opt-in users.

Like a DVR for the Internet, content is downloaded and stored on the end-user’s hard drive, enabling video playback without an active Internet connection.[1][2][3][4] This video-on-demand system also eliminates the buffering and freezing typically associated with streaming video from websites, allowing viewers to instantly watch their selected video. Other differentiating video playback features include fast-forward, rewind, and slow-motion. Unlike a website, where users typically manually search for new content, DeskSites offer optional audiovisual alerts that proactively engage viewers whenever a new “user-approved” video has fully downloaded and is ready to view.[1][2]

DeskSites permit marketers to target video ads by exact age and gender, as well as control exact reach and frequency—which is not possible via (open-access) websites, like Hulu, YouTube, etc.

Business

The company’s business is online video advertising.

History

DeskSite was founded by Richard Gillam.

Notable Events

NFL Partners

The company has partnered with numerous nationally recognized entertainment brands, including the San Francisco 49ers,[5] Chicago Bears,[6] Cincinnati Bengals,[7] Buffalo Bills,[8] Denver Broncos,[9] Cleveland Browns,[10] San Diego Chargers,[11] Indianapolis Colts,[12][13][14] New York Giants,[15] Jacksonville Jaguars,[16][17] New York Jets,[18] Detroit Lions,[19] Oakland Raiders,[1] Washington Redskins,[20] Pittsburgh Steelers,[21] and Houston Texans.[2]

League Expansions

DeskSite expanded into the NHL and MLS by partnering with the Columbus Blue Jackets,[22] New Jersey Devils,[23] Philadelphia Flyers,[24] New York Islanders,[25] Pittsburgh Penguins,[26]Detroit Red Wings,[27] Buffalo Sabres,[28] Dallas Stars,[29] Houston Dynamo,[30] Los Angeles Galaxy,[31] and Seattle Sounders.[32]

NASCAR

In a league wide deal, DeskSite and NASCAR[33] launched a partnership in late 2016.

Corporate Affairs

CEO

Richard Gillam.

Directors

Joe Pytka, Leigh Steinberg, Mark Handler, Peter Farrelly, Richard Gillam (Chairman), Sid Ganis.[34]

Offices

Headquartered in Irvine, California, with offices in Manhattan, New York.[35]

References

  1. 1 2 3 Raiders Website Announcement
  2. 1 2 3 Texans Website Announcement
  3. ↑ Rams Website Announcement
  4. ↑ Dolphins Website Announcement
  5. ↑ 49ers Website Announcement
  6. ↑ Bears Website Announcement
  7. ↑ Bengals Website Announcement
  8. ↑ Bills Website Announcement
  9. ↑ Broncos Website Announcement
  10. ↑ Browns Website Announcement
  11. ↑ Chargers Website Announcement
  12. ↑ Colts Website Announcement
  13. ↑ Colts Website Coverage
  14. ↑ Indianapolis Business Journal Coverage
  15. ↑ Giants Website Announcement
  16. ↑ Jaguars Website Announcement
  17. ↑ Jaguars Website Announcement
  18. ↑ Jets Website Announcement
  19. ↑ Lions Website Announcement
  20. ↑ Redskins Website Announcement
  21. ↑ Steelers Website Announcement
  22. ↑ Blue Jackets Website Announcement
  23. ↑ Devils Website Announcement
  24. ↑ Devils Website Announcement
  25. ↑ Islanders Website Announcement
  26. ↑ Penguins Website Announcement
  27. ↑ Red Wings Website Announcement
  28. ↑ Sabres Website Announcement
  29. ↑ Stars Website Announcement
  30. ↑ Dynamo Website Announcement
  31. ↑ Galaxy Website Announcement
  32. ↑ Sounders Website Announcement
  33. ↑ NASCAR Website Announcement
  34. ↑ Bloomberg Business Board Members
  35. ↑ DeskSite Company Website
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