Demandware

Demandware
Subsidiary
Industry e-commerce, mobile commerce, software, SaaS, cloud computing
Founded 2004
Founder Stephan Schambach
Wayne Whitcomb
Headquarters Burlington, MA
Area served
Worldwide
Key people
Thomas Ebling
(president, CEO & chairman)
Timothy Adams (CFO)
Jeffrey Barnett (COO)
Wayne Whitcomb (CTO)
Nick Camelio (CPO)
Number of employees
1000+ (2015)[1]
Parent Salesforce
Website Demandware.com

Demandware is a software technology company headquartered in Burlington, Massachusetts, providing a cloud-based e-commerce platform and related services for retailers and brand manufacturers around the world.

In 2016, Demandware was acquired by Salesforce for $2.8B.[2]

History

Pre-IPO (2004-12)

Demandware was founded in 2004 by Stephan Schambach[3][4] to provide a hosted service that would enable companies to develop and manage easy-to-use, customizable e-commerce websites, rather than building a site from scratch. The service was launched in the first quarter of 2005.[3] Schambach previously founded the early e-commerce company Intershop in 1992.[3] Seed money for Demandware was provided by venture capital firms General Catalyst Partners and North Bridge Venture Partners.[5][6]

Post-IPO (2012-present)

On March 15, 2012, Demandware began trading on the New York Stock Exchange,[7][8] raising $88 million in its initial public offering of $16 per share.[5] Following its IPO, shares were up more than 50% from the IPO price by the next morning.[9] In November 2013, Demandware announced an underwritten registered public offering.[10]

Products

Demandware Commerce is a cloud-based technology for retailers, allowing them to develop and manage custom digital commerce and mobile commerce sites. The technology includes a cloud-based platform with applications for e-commerce merchants, developers and administrators. The platform enables worldwide consumer engagement across devices, including laptop, desktop, tablet and mobile computers. Demandware's subscription structure uses a revenue share model.[5][7]

Demandware OrderCenter is a cloud-based order management system, that is based on the technology acquired from the Mainstreet Commerce acquisition.

Demandware Retail.net is a hosted or on-premises Point of Sale solution, that is based on the technology acquired from the Tomax acquisition.

Clients

As of 2014, Demandware's live clients include over 200 retailers,[11] including Motorola, Barneys New York, Columbia Sportswear, L'Oreal, Carter's, Brooks Brothers, Deckers Outdoor Corporation, Vineyard Vines, Hallmark, Canada Goose, Puma, Panasonic, Callaway Golf Company, Butlers, Magasin du Nord, Marks & Spencer, Mothercare, Adidas, New Balance and Kate Spade.[11][5][7][12][13][14][15]

Acquisitions

In January 2014, Demandware acquired cloud-based order management provider Mainstreet Commerce.[13]

In October 2014, Demandware acquired CQuotient, Inc., an Cambridge, MA based predictive intelligence company.[16]

In January 2015, Demandware acquired Salt Lake City, UT based Tomax Corporation, a long time manufacturer of digital Point of Sales Systems.[17]

Locations

Demandware is headquartered in Burlington, Massachusetts.[14] The company also has offices in Salt Lake City, Utah, Deerfield Beach, Florida, the United Kingdom, France, Denmark, Germany, The Netherlands, Australia, Hong Kong, China and Japan.[11][14]

Honors

References

  1. Corporate Website, "Investor Relations FAQ", Retrieved 2015-06-02.
  2. Lunden, Ingrid. "Salesforce buys Demandware for $2.8B, taking a big step into e-commerce". TechCrunch.
  3. 1 2 3 Mike Ricciuti, “Start-up targets e-commerce on demand,” CNET, October 6, 2004.
  4. Michael Skok, “Founders Can’t Scale: Fact or Fiction?” Forbes, May 9, 2014.
  5. 1 2 3 4 Michael B. Farrell, “Patience pays off for investment firm,” Boston Globe, March 15, 2012.
  6. “Demandware Secures $12 Million in Series B Funding,” VCgate, February 15, 2006.
  7. 1 2 3 Lynn Cowan, “New Vs. Old in IPO Action This Week,” Wall Street Journal, March 12, 2012.
  8. Evelyn M. Rusli, “Yelp Prices Its Shares for Offering at $15,” New York Times, March 2, 2012.
  9. Dan Gallagher, “Demandware shares jump more than 50% on IPO,” MarketWatch, March 15, 2012.
  10. “Demandware Announces Pricing of Public Offering Of Common Stock,” Business Wire, November 19, 2013.
  11. 1 2 3 Sara Castellanos, “Demandware plans Japan expansion, future acquisitions following Q1 2014 growth,” Boston Business Journal, May 6, 2014.
  12. Joseph Galante, “Alibaba.com, Smarting From Scandal, Taps U.S. Entrepreneurs,” Bloomberg Businessweek, March 4, 2011.
  13. 1 2 3 Amy Dusto, “Demandware buys order management company Mainstreet Commerce,” Internetretailer.com, January 23, 2014.
  14. 1 2 3 Chris Reidy, “Demandware establishes Munich office as its European HQ,” Boston.com, June 14, 2013.
  15. Scott Kirsner, “Background briefing: Demandware, peddling e-commerce functionality on demand, files to go public,” Boston.com, July 18, 2011.
  16. Sara Castellanos, "Demandware acquires personalized retailing tech firm CQuotient" Boston Business Journal, October 14, 2014
  17. Ron Miller, "Demandware Snags Point Of Sale Provider Tomax To Extend Reach From Web To Store" Techcrunch.com, January 12, 2015
  18. Demandware profile, Inc. Accessed September 7, 2014.
  19. Tomio Geron, “The Top Tech IPOs Of 2012 And The Venture Capitalists Who Invested,” Forbes, January 3, 2013.
  20. Canaccord Genuity, “Top Tech Picks for 2013,” Forbes, January 8, 2013.
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