Demandbase

Demandbase is a targeting and personalization[1] platform for business-to-business (B2B) companies. Marketers can target online[2] ads to companies that fit pre-determined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased.[3] The platform provides services such as managed analytics consulting,[4] target account marketing, and Facebook ad targeting.[5][6][7] The company’s patented[8] technology can identify[9] businesses visiting websites through the use of their network IP address,[10] without the use of cookies and in real-time.[11][12]

Headquartered in San Francisco, Demandbase was founded in 2006 by CEO Chris Golec.

Partners & Customers

The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services.[13][14]

Demandbase connects to the technologies of more than 25 partners, including Adobe, Google Doubleclick and Google Analytics, ExactTarget,[15] Oracle (Eloqua), Marketo,[16] New Business Strategies,[17] Salesforce,[18] and Site Tuners.[19] Some of Demandbase's customers include Microsoft, Adobe, CSC,[20] Brocade, Box, Dell, HP, Informatica and Visa.[21]

Investors

In March 2013, Demandbase announced it had raised $15 million in its most recent funding round led by Scale Venture Partners.[22] Demandbase's investors also include Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems.[23][24][25][26]

References

  1. ↑ Greenberg, Paul (March 21, 2013). "CRM Watchlist 2013 Winners: Heading in the right direction". “ZDNet”. External link in |publisher= (help)
  2. ↑ Hoge, Patrick (March 27, 2013). "Demandbase raises $15 million". San Francisco Business Times”. External link in |publisher= (help)
  3. ↑ Carney, Michael (February 14, 2013). "Demandbase now offers B2B ad-targeting based on the software companies use". PandoDaily”. External link in |publisher= (help)
  4. ↑ Zimmermann, Kim (October 8, 2013). "Demandbase Adds Managed Analytics Offering, Unveils Partnerships". “Demand Gen Report”. External link in |publisher= (help)
  5. ↑ Koetsier, John (October 2, 2013). "Demandbase driving massive 10-20x higher ROI on B2B ads via new Facebook company targeting". “VentureBeat”. External link in |publisher= (help)
  6. ↑ Urbanski, Al (October 1, 2013). "News Byte: Demandbase Intros B2B Targeting for Facebook". “Direct Marketing News”. External link in |publisher= (help)
  7. ↑ Knight, Kristina (October 7, 2013). "Mobile, social product to improve reach, measurement". “BizReport”. External link in |publisher= (help)
  8. ↑ Rao, Leena (March 27, 2013). "Demandbase Raises $15M More From Scale, Adobe And Others For B2B Marketing Services". TechCrunch. External link in |publisher= (help)
  9. ↑ Kohn, AJ (February 22, 2013). "Marketing Biz: B2B Ad Targeting". “MarketingLand”. External link in |publisher= (help)
  10. ↑ Darrow, Barb (March 27, 2013). "Demandbase nets $15M to build out its B2B marketing database and sell it better". “GigaOm”. External link in |publisher= (help)
  11. ↑ "Demandbase Patent Protects Methods for Identifying Companies Visiting Web Sites". CRM Magazine”. February 5, 2013. External link in |publisher= (help)
  12. ↑ Vega, Tanzina (December 17, 2012). "Finding a Documentary Audience, for a Cause". “The New York Times”. External link in |publisher= (help)
  13. ↑ Nicastro, Dom (October 1, 2013). "Demandbase B2B Feature Targets Company Profile for Facebook Ads". “CMSWire”. External link in |publisher= (help)
  14. ↑ Zimmermann, Kim (October 8, 2013). "Demandbase Adds Managed Analytics Offering, Unveils Partnerships". “Demand Gen Report”. External link in |publisher= (help)
  15. ↑ Minsker, Maria (September 19, 2013). "Demandbase Lets ExactTarget Customers Personalize Content, Online Forms". “CRM Magazine”. External link in |publisher= (help)
  16. ↑ "Marketo integrates Demandbase services to bolster personalization". “BtoB Magazine”. September 6, 2013. Archived from the original on 2013-10-04. External link in |publisher= (help)
  17. ↑ Zimmermann, Kim (October 8, 2013). "Demandbase Adds Managed Analytics Offering, Unveils Partnerships". “Demand Gen Report”. External link in |publisher= (help)
  18. ↑ Nicastro, Dom (October 1, 2013). "Demandbase B2B Feature Targets Company Profile for Facebook Ads". “CMSWire”. External link in |publisher= (help)
  19. ↑ Burt, Tequia (October 11, 2013). "Demandbase adds consulting service to help B2B marketers more effectively measure performance". “FierceCMO”. External link in |publisher= (help)
  20. ↑ Panayi, Nick (March 21, 2013). "Justifying budget for an online banner campaign Is a piece of cake". “BtoB Magazine”. Archived from the original on 2013-10-04. External link in |publisher= (help)
  21. ↑ Burt, Tequia (October 11, 2013). "Demandbase adds consulting service to help B2B marketers more effectively measure performance". “FierceCMO”. External link in |publisher= (help)
  22. ↑ Primack, Dan (March 27, 2013). "CNN Money – Venture capital deals". “Fortune Magazine”. Archived from the original on 2013-04-08. External link in |publisher= (help)
  23. ↑ Ludwig, Sean (March 27, 2013). "Demandbase hooks $15M to improve B2B marketing and real-time engagement". “VentureBeat”. External link in |publisher= (help)
  24. ↑ Schubarth, Cromwell (March 27, 2013). "B2B marketing startup Demandbase raises $15M". Silicon Valley Business Journal”. External link in |publisher= (help)
  25. ↑ Kincaid, Jason (August 24, 2008). "Demandbase Raises $10 Million For Online Lead Generation Platform". “TechCrunch”. External link in |publisher= (help)
  26. ↑ Rao, Leena (May 12, 2011). "Demandbase Raises $10 Million For B2B Marketing Software". “TechCrunch”. External link in |publisher= (help)
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