Deeplink (company)

Deeplink
Private
Industry Internet
Founded 2013
Founders
  • Avi Elias
  • Noah Klausman
  • Itamar Weisbrod [1]
Headquarters
Key people
  • Itamar Weisbrod (CEO)
  • Avi Elias (COO)
  • Noah Klausman (VP, Business Development)
Website deeplink.me

Deeplink is the developer of deeplink.me — a deep linking platform that drives URLs to content within mobile apps.[1]

History

Deeplink was founded in 2013 in order to let mobile users seamlessly navigate across the apps that they already have installed.[2]

Mobile software startup Cellogic, while developing the content-discovery network Nextap, recognized the need for a deep linking service.[2] Using $1.35 million in seed funding from Prolific Venture Capital,[1] they designed and launched Deeplink in May, 2013 [3] to be a re-engagement and retention tool for marketers and developers looking to bring their existing customers to specific screens inside of their app.

Product

The Deeplink platform promotes customer engagement and re-engagement. When a user encounters a hyperlink referring via deeplink.me to a new app, the Deeplink platform will automatically drive the user to install the correct version of the app for their platform. This installation process, getting the user to acquire an app, is engagement.[4] By allowing marketers to provide external links in other media that redirect the user back into the already installed but forgotten app, those customers are re-engaged.[5][6]

The service works with URLs anywhere, so that deeplinks can be used for example in email marketing campaigns,[7] with social media,[8] or QR codes.

Additionally, the platform offers a native retargeting network to deliver ads based on which apps a user has on his or her phone.[2][9] Using deep linking technology, the service redirects users to a specific page within an app based on user data, or brings them back into an abandoned cart or product page.

The pricing structure is driven by volume. Rather than adopting a freemium model, Deeplink offers a certain number of links per month for free, and then a gradually scaling cost for higher click-through volumes.[10] Customers may choose a volume cap (including in the free level,) beyond which the "deep" aspect of the link is disabled, and links are re-directed to a customer-specified fallback URL.[11]

Companies using the Deeplink platform include Shazam, JackThreads, and OpenTable.[1]

See also

References

  1. 1 2 3 4 "Deeplink". AngelList. Retrieved 2014-09-29.
  2. 1 2 3 Perez, Sarah (Feb 4, 2014). "Mobile Deep Linking Service Deeplink.me Debuts A Native Ad SDK". TechCrunch. Retrieved 2014-09-29.
  3. ↑ Perez, Sarah (May 22, 2013). "Deeplink.me Lets Mobile Users Navigate Through A "Web" Of Apps". TechCrunch. Retrieved 2014-09-29.
  4. ↑ https://www.deeplink.me/documentation
  5. ↑ Walpole, Jennifer (September 5, 2013). "Deeplink.me retargets, drives users to your brand’s app". The American Genius. Retrieved 2014-09-29.
  6. ↑ Perez, Sarah (Aug 30, 2013). "Deeplink.me Launches A Retargeting Network For Mobile That Sends Users Back To The Apps They’ve Already Installed". TechCrunch. Retrieved 2014-09-29.
  7. ↑ Fishner, Kevin (April 2, 2014). "2014 Mobile Commerce Best Practices: Insights into the mCommerce Trends Shaping an Industry [Complete Guide]". Marketing Blog. Kiip. Retrieved 2014-09-29.
  8. ↑ Perez, Sarah (Nov 18, 2013). "Deeplink.me Brings Twitter Card Support To Mobile Developers Without A Web Presence". TechCrunch. Retrieved 2014-09-29.
  9. ↑ Wasserman, Todd (October 29, 2013). "How deep are your links?". Business Technology. Yahoo! New Zealand. Retrieved 2014-09-29.
  10. ↑ Deeplink Pricing
  11. ↑ Deeplink FAQS under "What happens once my cap is hit for the month?", last accessed 2014-09-29.
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