Days Inn China

Days Inn China
美国戴斯酒店集团
Private
Industry Hotel
Key people
 Harry Tan (Chairman & CEO)
David Tan (Deputy CEO)
Ted Fang (President)
Parent Frontier Group
Website www.daysinnhotels.cn

Days Inn China (Chinese: 美国戴斯酒店集团; pinyin: Měiguódàisī Jiǔdiànjítuán) is the registered trademark of Days Inns Worldwide for Greater China market. Established in 2004, Days Inn China is one of the fastest growing hotel chains in China today, with hotel franchise and management agreements in more than 80 cities. Days Inn China master franchise is held and managed by Frontier Group (Singapore) (新加坡辅特集团; Xīnjiāpō Fǔtèjítuán) which is headquartered in Beijing.

History

In mid-2003, Harry Tan (陈嘉财; Chén Jiācái) and his two brothers, David Tan (陈嘉寿; Chén Jiāshòu) and Ted Fang (方庆文; Fāng Qìngwén) started Frontier Group and acquired the master franchise of Days Inn for Greater China. They felt that there was a lack of mid-tier or economy hotels in China. Most of the hotels were either luxury or budget hotels. There was also a growing affluence in China's middle class. With that in mind, they got in touch with Cendant Corporation (now known as Wyndham Worldwide) and managed to secure the master franchise for Greater China. Since inception in 2004,[1] Days Inn China has become one of the fastest-growing mid-tier hotel chains in China, with a total of 140 projects and more than 20,000 rooms spanning 80 cities and 22 provinces across China by the end of 2013.[2]

Traditionally an economy brand, Days Inn China has upgraded the brand image and market placement in China with a range of hotel brands.[3]

References

  1. ↑ Cendant Corporate Hotels to franchise Days Inn Hotels in China - March 05, 2004
  2. ↑ S'pore brothers drive US chain's success in China - The Straits Times, November 16, 2009
  3. ↑ A Hotel Chain Turns Upscale in China - November 21, 2008
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