Digi+Phonics

Digi+Phonics
Origin Los Angeles, California, United States
Genres Hip hop, alternative hip hop
Occupation(s) Record producers
Instruments FL Studio, MPC2000, Akai MPC, Acid Pro 3.0
Years active 2005–present
Labels Top Dawg Entertainment
Associated acts Black Hippy, Skhye Hutch, Curtiss King
Members Dave Free
Sounwave
Tae Beast
Willie B

Digi+Phonics is an American hip hop production team, composed of California-based record producers Tae Beast, Sounwave, Dave Free and Willie B. They currently serve as the main in-house producers for Carson-based record label, Top Dawg Entertainment. Digi+Phonics work significantly on projects from all the members of hip hop supergroup Black Hippy, who are also signed to Top Dawg and is composed of rappers Kendrick Lamar, Jay Rock, ScHoolboy Q, Ab-Soul. Their best known productions include "Bitch Don't Kill My Vibe" by Kendrick Lamar, "There He Go" by ScHoolboy Q, and "Terrorist Threats" by Ab-Soul. They frequently co-produce songs together and put the finishing touches on the projects released by Top Dawg Entertainment.[1]

History

All four members of the group, Tae Beast, Willie B, Sounwave and Dave Free all grew up in the Los Angeles, California area. They all started out as solo producers before working with Black Hippy members Kendrick Lamar, Jay Rock, ScHoolboy Q and Ab-Soul. Top Dawg Entertainment begun signing all four producers to deals to become in-house producers for the record label.[2] Shortly after all signing, Sounwave and Dave Free were in the studio, when Dave Free said, "We should get all our producers together and make this one Voltron of production." He felt they all had different great qualities about their productions that would fit well together.[1] In November 2012, Complex named the group one of the "Top 25 New Producers to Watch Out For".[3] In July 2013, BET named Digi+Phonics as a group, as one of the top ten young producers on the rise.[4] Members of the group also worked on ScHoolboy Q's major label debut album Oxymoron.[1]

Members

Tae Beast

Donte Perkins, professionally known as Tae Beast is an American producer from Los Angeles, California. Beast is also one half of the production team The Weirrd People, alongside Skhye Hutch. Tae Beast first got into producing records when his cousin and his cousin's friend showed him how to use an MP60 keyboard, and he would take his dad's old records and chop up samples along with playing the keyboard.[5] Beast began his love for music in the 80's listening to old vinyl Marvin Gaye and Curtis Mayfield records with his father, and continued in the 90's as he tried to loop tracks to make instrumentals on a karaoke machine. His love for the likes of J Dilla, RZA and Kanye West, just to name a few have begun to shape his sound as a soulful hip hop producer. Early in his career he had already worked with the likes of U-N-I, Jay Rock and Bad Lucc.

Tae Beast originally got linked up with Top Dawg Entertainment (TDE) after playing a few beats for Black Hippy's Ab-Soul, in 2010, one of which became "Turn Me Up". Soon after he had a meeting with TDE, it resulted in him signing with the record label as a producer.[2] On July 15, 2010, Tae Beast released his first project, an instrumental mixtape titled The Tae Beast Tape.[6] On October 1, 2012 he released the sequel to his first mixtape, aptly titled The Tae Beast Tape 2.[7] In early 2014, he earned placement on ScHoolboy Q's album Oxymoron by producing "Grooveline Pt. 2" and produced the Logic and Big Sean song "Alright".[8] He then produced two songs on Ab-Soul's third studio album These Days....[9]

Tae Beast is known for his drum loops and sample chopping in his productions.[1] His best known productions include Kendrick Lamar's "Ronald Reagan Era" and "The Heart Pt.3", Ab-Soul's "Track Two" and ScHoolboy Q's "BETiGOTSUMWEED".[3][10]

Sounwave

Mark Spears, professionally known as Sounwave, is a producer from Compton, California.[11] Sounwave credits "Up Jumps da Boogie" by Timbaland as the first hip hop instrumental he ever listened to. From the age of ten he started using a Korg drum machine to make simple drum beats. From there, he graduated to a 4-track machine and then to the MTV Music Generator for PlayStation. After using that for a while he hooked up with rapper Bishop Lamont from Carson, California, and a song he produced for him with MTV Music Generator received local radio placement.[1] In 2005, Sounwave was originally discovered by Top Dawg Entertainment co-founder Terrence "Punch" Henderson, who had him meet with TDE CEO, Anthony "Top Dawg" Tiffith. Anthony "Top Dawg" Tiffith was originally unimpressed with Sounwave, however he persisted and honed his craft which ended up "blowing away" Tiffith.[2]

Sounwave's earliest work for Top Dawg Entertainment surfaced on the self-titled Kendrick Lamar EP, and Jay Rock's compilation track "Fa Sho" in 2009 and 2010 respectively.[12] In 2011, Sounwave produced a bulk of Kendrick Lamar's mixtape/album Section.80, which landed him on Complex's "15 New Producers to Watch" list.[13] He also produced three songs on Lamar's critically acclaimed second album Good Kid, M.A.A.D City (2012).[12] Sounwave is best known for producing Kendrick Lamar's hit single "Bitch Don't Kill My Vibe", among other songs such as "M.A.A.D. City", "A.D.H.D" and ScHoolboy Q's "There He Go".[3][11] Then in 2014, he earned placement on Top Dawg Entertainment artist Isaiah Rashad's Cilvia Demo and produced "Hoover Street" and "Prescription/Oxymoron" on ScHoolboy Q's Oxymoron. He also is known for not significantly producing for artists outside of the Top Dawg Entertainment label, except "Finally Here" by Flo Rida from his second album R.O.O.T.S. (2009).[1] Spears is also credited with production on four tracks on ScHoolboy Q's fourth studio album, Blank Face LP.

Dave Free

David Friley, professionally known as Dave Free or Dee.Jay.Dave, serves as a member of Digi+Phonics, co-president of Top Dawg Entertainment, a music video director and Kendrick Lamar's manager.[14] Shortly after launching Top Dawg Entertainment and signing Jay Rock, Anthony "Top Dawg" Tiffith reached out to Kendrick Lamar's childhood friend Dave Free to serve as president and general manager of the record label.[15] During 2004 he served as social media director of the label.[16] By February 2006, he had been promoted to president of the record label.[17]

He is best known for producing Ab-Soul's song "Terrorist Threats".[3] Recently he has been more involved with the business side of Top Dawg Entertainment rather than producing.[18]

Willie B

Willie Brown better known by his stage name Willie B, is a rapper and record producer that began producing professionally in 2006.[19] On January 6, 2011, Willie B released a mixtape titled I'm Not a Producer hosted by DJ Age & featuring guest appearances from Jay Rock, Talib Kweli, Busta Rhymes, Little Brother, Crooked I, Kendrick Lamar, Bishop Lamont, Glasses Malone, and Kurupt.[20] He is best known for producing Kendrick Lamar's "Ignorance Is Bliss" and "Rigamortis" from Lamar's Overly Dedicated and Section 80, respectively. He has also produced Ab-Soul's "Black Lip Bastard", and ScHoolboy Q's "Gangsta in Designer (No Concept)", from his second studio album Habits & Contradictions, among other songs for TDE.[3] Outside of TDE he has produced for artists such as Freddie Gibbs, Childish Gambino, Wale and Apollo the Great, among others.[19][21] On July 27, 2013, he released the first ever Instagram-only instrumental mixtape.[22]

References

  1. 1 2 3 4 5 6 "Beat Construction: Sounwave « The FADER". Thefader.com. 2012-12-04. Retrieved 2013-09-01.
  2. 1 2 3 "Let The Beat Build - Digi-Phonics On Kendrick Lamar & Dr. Dre | Let The Beat Build | Noisey". Noisey.vice.com. Retrieved 2013-09-01.
  3. 1 2 3 4 5 "Digi + Phonics — 25 New Producers To Watch Out For". Complex. Retrieved 2013-09-01.
  4. ↑ "10 Young Producers On the Rise | Music". BET. Retrieved 2013-09-01.
  5. ↑ "LA Producer Tae Beast Looking for Longevity in the Industry". Up and Coming Magazine. 2011-10-02. Retrieved 2013-09-01.
  6. ↑ "TDE Presents::TheTaeBeastTape | taebeast". Taebeastproducer.bandcamp.com. 2010-07-15. Retrieved 2013-09-01.
  7. ↑ "iTunes - Music - The Tae Beast Tape 2 by Tae Beast". Itunes.apple.com. 2012-10-01. Retrieved 2013-09-01.
  8. ↑ "XXL's Best Songs Of The Week - XXL". Retrieved 1 July 2016.
  9. ↑ "Meet the Producers Who Helped Shape TDE's Sound - Myspace". Retrieved 1 July 2016.
  10. ↑ "Tae Beast (of Digi-Phonics) – The Tae Beast Tape 2 (Instrumental Tape)". 2dopeboyz. 2012-11-05. Retrieved 2013-09-01.
  11. 1 2 "iStandard Producers Weigh In On XXL's 2013 Freshman Producers List - Page 14 of 16 - XXL". Xxlmag.com. 2013-05-01. Retrieved 2013-09-01.
  12. 1 2 Sutherland, Sam (2013-03-20). "HEAT RISING: Sounwave made his first beats using a video game, and now he's Top Dawg Entertainment family". Aux.tv. Retrieved 2013-09-01.
  13. ↑ "Sounwave — 15 New Producers To Watch Out For". Complex. Retrieved 2013-09-01.
  14. ↑ "Kendrick Lamar, Top Dawg Entertainment Take Over SXSW: Day in the Life". Billboard. Retrieved 2013-09-01.
  15. ↑ "A New Hip-Hop Recipe With A Familiar Sound : The Record". NPR. 2012-05-30. Retrieved 2013-09-01.
  16. ↑ "More Levels, The Brains Behind Top Dawg Entertainment [September 2012 Story] - XXL". Xxlmag.com. 2012-10-24. Retrieved 2013-09-01.
  17. ↑ "Kendrick Lamar Addresses Macklemore Text, Will Reportedly Release His New Album In September". Retrieved 1 July 2016.
  18. ↑ "Dave Free — Rapper BFFs You Should Know". Complex. 2013-07-29. Retrieved 2013-09-01.
  19. 1 2 "Re-Produced Profile: Willie B. (of Digi+Phonics) [DJBooth Interview Exclusive] - Hip Hop News". Webcache.googleusercontent.com. Archived from the original on 2013-11-19. Retrieved 2013-09-01.
  20. ↑ "Willie B - Im Not A Producer Hosted by DJ AGE // Free Mixtape @". Datpiff.com. Retrieved 2013-09-01.
  21. ↑ Fairfax, Jesse (2013-03-18). "Producer Willie B Says Kendrick Lamar's "Rigamortis" Led To Work With Wale, Freddie Gibbs | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved 2013-09-01.
  22. ↑ Meara, Paul (2013-07-27). "Willie B of Digi+Phonics Releases First Ever Instagram Only Beat Tape | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved 2013-09-01.
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