Dale of Norway
Dale of Norway is a Norwegian clothing brand known for their production of high quality knitwear of pure wool. [1]
History
The village of Dale in Vaksdal is situated in the valley of Bergsdalen on the west coast of Norway. In 1879, the historic textile factory was established with easy access to wool, strong knitting traditions, and a supply of natural power from the local waterfalls. Since then, Dale of Norway has developed designs in premium qualities that are marketed worldwide.[2]
Timeline
- 1879 - Peter Jebsen founded the textile mill Dale Fabrikker known today as Dale of Norway.[3]
- 1912 - Dale of Norway established a new mill for worsted yarn, which soon becomes one of Dale's main products.
- 1938 - Heilo yarn spun from 100% Norwegian wool was introduced [4]
- 1954 - Dale of Norway signed a contract with the Norwegian National Ski Team.
- 1956 - The first Olympic sweater was made for the Olympic Games in Cortina, Italy.
- 1967 - The machine knitting division of the company was established.
- 2000 - Dale of Norway developed the world’s first weather proof wool garment.
- 2002 - Dale of Norway was an official supplier of the Norwegian Ski Team, United States Ski Team and Snowboard Teams, Canadian Alpine Ski Team and International Olympic Committee for 2002 Winter Olympics.
- 2010 - Dale of Norway opened its first retail store on Karl Johan street in Oslo.
- 2013 - Dale of Norway has since invested in a successful re-branding with new qualities and designs within sport and fashion to support further growth.
Company information
The Dale of Norway headquarter and textile factory is located in the small village of Dale between Bergen and Voss in Hordaland. The historic factory is open all year for visitors and is about 60 minutes from Bergen and 35 minutes from Voss by E16 or accessible from the Dale Station on Bergen Commuter Rail. Dale of Norway has retail stores in Oslo, Stavanger and Quebec, with distribution in more than 24 countries worldwide. The daughter company Dale of Norway Inc. is based in Vermont.[5]
Products
Dale of Norway offers a wide range of premium knitwear within the categories Heritage (traditional Norwegian designs), Active (sport and outdoor) and Style (fashion). In addition the collection includes kid’s sweaters and accessories as hats, headbands and scarves.
Dale of Norway has developed its own designs, and redesigned age-old Norwegian patterns, turning them into garments for fashion and sport with an authentic story. All the garments are made with 100% natural wool of high qualities. The collection is designed with different types of wool, from the strong, long-lasting Norwegian wool to the thinnest, softest merino and even cashmere.
Due to the skilled staff, Dale of Norway has developed several innovative wool qualities. One is the technical “Weatherproof” material, a system of water and stain repellent wool laminated with a breathable windproof membrane. From raw wool to finished products the Dale of Norway’s knitwear has been fine-tuned with 130 years of experience. The experienced team has developed beautiful designs, innovative knitting techniques and unique qualities. Since the knitting is done in Norway, the team is able to follow every step of production to ensure the best possible results.
Involvement in the Olympics
Since 1956, Dale of Norway has designed and produced official Olympic and World Championship sweaters for the Norwegian National Ski Teams, with new designs for every event. Dale of Norway was later chosen to design the official sweaters for the Winter Olympic Games through the International Olympic Committee (IOC), with the rights to use the Olympic symbols. [6]
References
- ↑ "Dale of Norway". Bergen Guide. February 11, 2004. Retrieved July 1, 2017.
- ↑ Geir Thorsnæs. "Dale – tettsted i Vaksdal". Store norske leksikon. Retrieved July 1, 2017.
- ↑ Edgar Hovland. "Peter Jebsen". Norsk biografisk leksikon. Retrieved July 1, 2017.
- ↑ "Heilo". Woolybaabaa.com. Retrieved July 1, 2017.
- ↑ Trond Gram. "Dale of Norway". Store norske leksikon. Retrieved July 1, 2017.
- ↑ "IOC Signs Licensing Agreement with Dale Of Norway". olympic.org. Retrieved July 1, 2017.