Dainese

Dainese SpA
Private
Industry Motorsport clothing
Extreme sports clothing
Founded 1972
Founder Lino Dainese
Headquarters Vicenza, Italy
Key people
 Lino Dainese
Subsidiaries AGV
Website www.dainese.com

Dainese (pronounced die-neh-zeh) is an Italian manufacturer of protective wear for motorcycling, mountain biking and downhill skiing. It was founded in 1972 by its current President Lino Dainese, and is owned by Investcorp of Bahrain, and manufactures in Tunisia.[1][2]

Lino Dainese started the company in 1972 as a young 20 year old business man by making protective motorcycle apparel. The first article of clothing was a pair of motocross pants in Molvena (Vicenza).

The company acquired the Italian helmet manufacture AGV in July 2007.[3]

Dainese has also established a United States division with offices in California, which seeks to further expand their reach in the United States. Original headquarters and main research & development facility remain in Italy.

Dainese has both off-the-rack and more expensive made to measure products. Many of the company's products use materials such as carbon fiber, kangaroo hide, kevlar, and titanium.[4]

Dainese uses its racing sponsorship program to research and develop new technologies. Through 2008 and 2009, Dainese introduced an airbag suit (D-Air) in MotoGP, used by riders Valentino Rossi and Jorge Lorenzo. The suit has an airbag integrated into the leather one-piece suit, which inflates when the suit's internal microprocessor detects a crash. The D-Air suit’s back-hump houses seven sensors, three accelerometers, three gyroscopes and a GPS. The deployment time is 45 thousandths of a second. As of 2015, there have been 1000 successful deployments of the D-Air system.[5]

Sponsorships[6]

Motorbike

Wintersports

Bike

Former athletes

Motorbike

Winter Sports

Bike

References

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