Daimler Manufacturing Company

The Daimler Manufacturing Company (DMFG),[1] was a boutique American automaker company from 1898 to 1907. From 1888 to 1898, the company was known as the Daimler Motor Company (DMC),[1][2] formed under a partnership between Gottlieb Daimler of Daimler-Motoren-Gesellschaft (DMG; predecessor to Mercedes-Benz) and William Steinway of piano manufacturer Steinway & Sons. Headquartered in Long Island City, Queens, New York City near Steinway's Astoria headquarters, the company sold Daimler motors for yachts and launches, and goods vehicles including buses and trucks. It built and sold a single automobile model, the original American Mercedes.

History

In 1885, Gottlieb Daimler and business partner Wilhelm Maybach developed one of the first gasoline-powered engines, known as "the grandfather clock engine".[2][3][4] At some point in 1888, Daimler met piano maker William Steinway, son of Steinway & Sons founder Henry E. Steinway and a former associate of Maybach.[1][2][3][4][5] Some sources state that Daimler visited New York as a member of a male voice choir and by chance met William Steinway.[5] Most others state that Steinway met Daimler on a visit to Germany.[2][3][6] Nonetheless, as a result of the meeting the two businessmen founded Daimler Motor Company in Long Island City, New York near Steinway's headquarters in Astoria, opening on September 29, 1888.[1][2][3][5] The company was officially incorporated on January 26, 1889.[3][7] The company initially sold imported Cannstatt engines built in Germany. In 1891, DMC contracted National Machine Company of Hartford, Connecticut to build engines to Daimler specifications.[2][3][4] USA-Daimler started making their own automobile and stationary engines in 1895 followed a decade later under new ownership by perhaps one complete automobile.

Steinway confidently explained in an 1895 interview: "The fuel, petroleum, costs about one cent per hp and hour, making the automobile considerably less expensive than horse power. We already had a horseless vehicle here in 1893 but it was too lightly built for the rough cobblestone streets we have in this country”.[4][8]

Change of ownership

the car is steered from the right hand side

Following Steinway's early death in 1896, his heirs weren't confident in the viability of the automobile project, and sold all their shares to the General Electric Company in 1898.[1][2][3][4] On August 2, 1898,[9] the company was reorganized as Daimler Manufacturing Company (DMFG), with Daimler-Motoren-Gesellschaft (DMG) the primary owner.[2][3][4] The new company produced light trucks and buses under Daimler and Panhard et Levassor (another Daimler-contracted company) specifications. It also imported vehicles built in Europe by Daimler, Mercedes, and Panhard.[3]

In 1904, the company discontinued its boat building operations in order to focus on automobiles.[10] That year DMFG constructed its first car, called the "American Mercedes". The car was based on the European Mercedes 40-45 hp, featuring a top speed of 50 mph (80 km/h), a 4-cylinder engine of 6.8 liters displacement and four-speed transmission.[2][3][4][11] On January 17, 1905, the locally constructed car was shown at the New York International Auto Show.[1][8]

In the same month H. L. Bowden, Boston based owner of a steam yacht, established a speed record of 110 mph (175 km/h) average over a mile with flying start, in a car with a double Mercedes 60 hp engine at Daytona Beach, Florida.[1][8][12]

The brand stood out in the automobile market with Mercedes advertising stating: "If you want the best, of course you want a foreign car... Mercedes is the car for speed, power and noiseless running. It is the acme of reliability.”[8][13]

The first DMFG unit was sold in 1906, painted red.

Decline

On February 14, 1907,[14][15] the DMFG factory was destroyed in a fire. The fire destroyed eight completed Mercedes, plus 40 others under construction, as well as drawings and machinery. One of these vehicles belonged to Standard Oil co-founder William Rockefeller. The fire also destroyed several nearby residences, rendering 100 local residents homeless. The rapid spread of the fire was attributed to the wooden construction of the Daimler facilities and much of the Steinway/Astoria neighborhood.[1][2][3][14][15] Initially planning to rebuild,[16] the company did not reconstruct the factory due to the financial panic of 1907 and the emergence of the American automotive industry. The company folded in 1913.[1][2][3]

Factory

The company was located at 939 to 967 Steinway Avenue,[13][17][18][19] on the south side of 20th Avenue between Steinway Street (then-Steinway Avenue) to the east and 38th Street (Kouwenhoven Street) to the west in Steinway section of Astoria, Queens. The factory was located across from the trolley depot of the Steinway Street Line trolley line operated by the Steinway Railway. It was just south of Steinway & Sons' main piano factory and the Steinway Mansion, both located at the north end of Astoria along Bowery Bay.[1][17][20][21][22][23][24]

The site consisted of several one-to-three buildings, all constructed of wood.[15][24] The original building on the site measured 25 by 100 feet.[6] A larger factory was constructed in 1895 when the company began building its own motors,[20] and was expanded in 1899 to facilitate the construction of carriage and automobile bodies.[23][25][26][27] This wooden-frame building occupied a 100 by 150 foot area of space facing Steinway Street, and stood two stories high, with a brick exterior and basement.[6][14][15][20][24][26] Buildings on the west end of the block facing 38th Street were used for the storage of completed or partially completed vehicles.[15]

A second facility, the "Daimler Motor Company Boat Houses", was located at the north end of 36th Street (then-Blackwell Street) along the Bowery Bay coast.[24][28]

See also

References

  1. 1 2 3 4 5 6 7 8 9 10 A. J. Jacobs (16 December 2015). The New Domestic Automakers in the United States and Canada: History, Impacts, and Prospects. Lexington Books. pp. 22–23. ISBN 978-0-7391-8826-2. Retrieved 1 March 2016.
  2. 1 2 3 4 5 6 7 8 9 10 11 Salemi, Michael (February 2011). "The nearly forgotten story of the Mercedes from Long Island" (PDF). The Star. pp. 44–47. Retrieved 17 April 2016.
  3. 1 2 3 4 5 6 7 8 9 10 11 12 13 Mira Wilkins (1989). The History of Foreign Investment in the United States to 1914. Harvard University Press. pp. 419–420. ISBN 978-0-674-39666-1. Retrieved 17 April 2016.
  4. 1 2 3 4 5 6 7 "125 years ago: Daimler and Steinway founded the Daimler Motor Company in New York". Daimler AG. Stuttgart. September 26, 2013. Retrieved 17 April 2016.
  5. 1 2 3 Lord Montagu and David Burgess-Wise Daimler Century ; Stephens 1995 ISBN 1-85260-494-8
  6. 1 2 3 "Daimler Fire-A Retrospect." (PDF). Long Island Star. Fultonhistory.com. February 16, 1907. Retrieved 17 April 2016.
  7. ↑ "To Manufacture Motors" (PDF). The Newtown Register. Fultonhistory.com. January 31, 1889. p. 13. Retrieved 17 April 2016.
  8. 1 2 3 4 DaimlerChrysler (December 13, 2004). "Unveiled A Hundred Years Ago: The "American Mercedes"". The Auto Channel. Montvale, New Jersey. Retrieved 17 April 2016.
  9. ↑ "Daimler Manufacturing Company". The New York Times. August 3, 1898. Retrieved 17 April 2016.
  10. ↑ "Yachts, Ships, Steamboats" (PDF). New York Herald. Fultonhistory.com. April 3, 1904. p. 8. Retrieved 19 April 2016.
  11. ↑ "Steinway Gallery And Mercedes-Benz Celebrate Joint Anniversary" (PDF). The Music Trades (magazine). La Guardia and Wagner Archives, LaGuardia Community College. March 2004. p. 60. Retrieved 17 April 2016.
  12. ↑ Steinway & Sons – Owners' Magazine, 2009, p. 95.
  13. 1 2 Daimler Manufacturing Company (December 1903). "The American Mercedes". The Motor. Hearst Corporation. 1 (3): 109. Retrieved 18 April 2016.
  14. 1 2 3 "Big Daimler Plant Wiped Out By Fire". Brooklyn Daily Eagle. February 14, 1907. p. 3. Retrieved 17 April 2016 – via Newspapers.com.
  15. 1 2 3 4 5 "$500,000 Blaze In Auto Works: Daimler Company's Plant, in Steinway, Destroyed by Flames." (PDF). The Standard Union. Fultonhistory.com. February 14, 1907. p. 1. Retrieved 17 April 2016.
  16. ↑ "Daimler May Rebuild". Brooklyn Daily Eagle. December 8, 1907. p. 50. Retrieved 17 April 2016 – via Newspapers.com.
  17. 1 2 Ronald Ratcliffe; Stuart Isacoff (1 September 2002). Steinway. Chronicle Books. pp. 30–32. ISBN 978-0-8118-3389-9. Retrieved 17 April 2016.
  18. ↑ "The American Mercedes" (PDF). Daimler Manufacturing Company. 1906. Archived from the original (PDF) on 17 April 2016. Retrieved 17 April 2016.
  19. ↑ "No Doors Bar Gleason: The Big Mayor Refuses to Be Shut Out of Mr. Steinway's Motor Works" (PDF). New York World. Fultonhistory.com. July 28, 1896. p. 5. Retrieved 18 April 2016.
  20. 1 2 3 "Daimler Motor Company." (PDF). Long Island City Star. Fultonhistory.com. May 17, 1895. Retrieved 17 April 2016.
  21. ↑ Bindelglass, Evan (March 21, 2014). "Parsing The Steinway Mansion's Rich Past & Uncertain Future". Curbed. Retrieved 2 March 2016.
  22. ↑ Barron, James (July 19, 2003). "Today's Pianos Have Prelude In Yesterday's; Steinway Family Legacy Pervades Factory in Queens". The New York Times. Retrieved 2 March 2016.
  23. 1 2 "Astoria News; The Daimler Motor Company to Maker Horseless Carriages; The Factory Will Be Enlarged and Seven Hundred Extra Hands Will be Given Employment" (PDF). Brooklyn Daily Star. Fultonhistory.com. May 27, 1899. p. 1. Retrieved 18 April 2016.
  24. 1 2 3 4 "Features of Greater New-York: North Beach, Steinway, Long Island; MOTOR WITHOUT STEAM: American Factory of the Daimler Engines for Horseless Carriages, Yachts, and Many Other Purposes". The New York Times. July 12, 1896. Retrieved 18 April 2016.
  25. ↑ "Automobile Plant To Cost $5,000,000: The Daimler Company Putting Up an Enormous Factory in Long Island City.". Brooklyn Daily Eagle. July 27, 1899. p. 3. Retrieved 17 April 2016 – via Newspapers.com.
  26. 1 2 "ASTORIA'S BRIGHT FUTURE: Property is Being Rapidly Bought Up for Manufacturing Purposes" (PDF). Brooklyn Daily Star. Fultonhistory.com. July 24, 1899. p. 1. Retrieved 17 April 2016.
  27. ↑ "BIG AUTOMOBILE PLANT: Factory of the Daimler Company at Steinway Well Under Way-Backed by Whitney Interests". The New York Times. July 28, 1899. Retrieved 17 April 2016.
  28. ↑ "25 Years Ago in Queens: As reported in the columns of The Daily Star in 1901." (PDF). Brooklyn Daily Star. Fultonhistory.com. November 6, 1926. p. 3. Retrieved 19 April 2016.
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