Dailybreak (website)

Dailybreak
Type of business Private
Type of site
 News and Entertainment
Available in English
Founded August 2008 (2008-08)
Headquarters Boston, Massachusetts, United States
Key people Jeff Goodsill (Vice President)
Kelly Lynch (Managing Editor)
Website www.dailybreak.com
Advertising Sponsored Content
Registration Optional
Current status Active

Dailybreak is a content website that provides listicles, quizzes, trivia, and other similar articles designed for users to read in quick bursts. The site offers its users points to complete these articles, which can be redeemed for prizes or to purchase raffle tickets for gift cards and similar items.

History

Origins

Dailybreak began life in 2008 as CampusLIVE, a service developed by University of Massachusetts, Amherst.[1] CampusLIVE was created as a way to connect students to all of their on and off campus resources[1] and as a means to help brands more effectively engage with the difficult-to-reach college student demographic.[2] CampusLIVE created customized homepages for well over 200 college campuses across the US.[3] The company achieved revenue by taking the traditional advertising model and turning it into interactive challenges. "Challenges" were built in the form of online content, games, and quizzes for users to complete. These challenges could then be embedded to a brand's website, Facebook page, or other online home. The service enjoyed moderate success, with users reportedly completing an average of upwards of 20 challenges a month.[4]

Rebranding and Dailybreak.com

In 2012, after realizing that its audience had grown beyond the college student, CampusLIVE rebranded as Dailybreak.[5] Dailybreak expanded to serve moms, young professionals, and even high-school students.[6] Later on in that year, the company reported reaching 10 million consumers and having run advertising with brands such as McDonald's, Anheuser-Busch, Dunkin' Donuts, and Microsoft.[7] Dailybreak later formed a strategic partnership with Connelly Partners, a Boston-based full-service marketing agency.[8][9]

References

  1. ↑ "Looking to Engage College Students? Turn to CampusLive". BostInno. Retrieved 2016-07-11.
  2. ↑ Kincaid, Jason. "CampusLive Raises $3.1 Million To Help Brands Connect With College Students". TechCrunch. Retrieved 2016-07-11.
  3. ↑ "Looking to Engage College Students? Turn to CampusLive". BostInno. Retrieved 2016-07-11.
  4. ↑ Lawler, Ryan. "CampusLive Rebrands as Dailybreak, With $5 Million In New Funding And A New CEO". TechCrunch. Retrieved 2016-07-11.
  5. ↑ "Dailybreak Media | CrunchBase". www.crunchbase.com. Retrieved 2016-07-11.
  6. ↑ Lawler, Ryan. "CampusLive Rebrands as Dailybreak, With $5 Million In New Funding And A New CEO". TechCrunch. Retrieved 2016-07-11.
  7. ↑ "Chevy's Social Holidays Contest". Retrieved 2016-07-11.
  8. ↑ Lawler, Ryan. "CampusLive Rebrands as Dailybreak, With $5 Million In New Funding And A New CEO". TechCrunch. Retrieved 2016-07-11.
  9. ↑ "Breaktime Media Launches 360-Degree Platform for Brands to Connect with Consumers During "Daily Three-Minute Breaks" | Business Wire". www.businesswire.com. Retrieved 2016-07-11.
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