Dagupan Bus Company

Dagupan Bus Co, Inc.

A Dagupan Bus heading back Cubao
Parent JAC Liner
Genesis Transport
Founded 1974
Headquarters EDSA cor. New York St., Cubao, Quezon City
Service area Luzon
Service type Land Transport
Destinations Metro Manila-Pangasinan, Philippines
Fleet 200+
Operator Dagupan Bus Co., Inc.
(1974-2015 as an independent company)
JAC Liner
(2015-Present)
Genesis Transport
(2015-Present as North Genesis)
Website Dagupan Bus Facebook Page
jacliner.com

Dagupan Bus Co., Inc. or simply known as Dagupan Bus is a provincial bus company based from Dagupan City, Pangasinan. This company was a sister company of Saulog Transit up until the company's management was transferred to JAC Liner Inc., and Genesis Transport (as North Genesis) following Dagupan Bus' soldout in 2015.

History

Started its operation in 1974, Dagupan Bus Company Inc. started its operation when they acquired the franchise of Villarey Transit, also a provincial bus company with only six Mitsubishi Fuso buses, through Saulog Transit Inc. to be able to expand its operation to Northern Luzon. They use an old livery of dirty white livery with maroon, red, and green stripes. Later, it has adopted the use of dirty white livery and red stripes during its re-fleeting of the units in 2007.

Issues and Controversies

The Quezon City Regional Trial Court issued the writ of preliminary injunction against the Saulog group of companies who attempted to sell their stocks to other bus companies.[1]

Another controversy regarding Saulog Transit Inc. and Dagupan Bus Co., Inc. was that a conflict sparked between the Saulog stake holders after the assassinations of their ancestors. Eliseo Saulog, the founder of Saulog Transit Inc. and father of the Saulog brothers and sisters Ignacio Saulog, Luciano Saulog, Teodoro Saulog, Virginia Saulog, Dr. Melquiades Saulog, Maura Sau log-Aguinaldo, Lilia Saulog-Venturina, and Dr. Marietta Saulog-Vergara, was shot and killed in 1960 by an unidentified gunman, while the family patriarch, Ruben Saulog, father of the current chief executive and one of the eight children of the founder, was also assassinated in 1990. Until then, the case of such killings are still uncertain and unresolved. The attempts to sell the two companies were assured by the lawyer Bernard Saulog, who got 75% of the total P1.4 B assets, while the 25% of the remaining assets were given to the rest of the clan members. Unfortunately, Teodoro Saulog and his clan members refused to give up Saulog Transit Inc. and Dagupan Bus Co., Inc.[2]

In 2014, Dagupan Bus Co., Inc together with Mt. Province Cable Tours sold their franchises to G.V. Florida Transport for their routes in Baguio City to areas within Benguet and Mountain Province. It undergone through a "private transaction" between the said companies and the franchises did failed to transfer the rights from Dagupan Bus and Mt. Province Cable Tours to G.V. Florida. The said "private transaction" was not honored by the Land Transportation Franchising and Regulatory Board (LTFRB), and was never knew until an incident came to one of their units on February 2013 killing 15 of its passengers.[3][4] It resulted them to 30-day suspension and had to pay the damages that it costs.

A Dagupan Bus painted with JAC Liner's livery, a result to Dagupan Bus Co, Inc. 1533 soldout in 2015.

Soldout to JAC Liner and Genesis Transport

It was in 2010 when Saulog Transit Inc. and Genesis Transport Service Inc. signed a memorandum of agreement for the long time cooperation and allocation of the franchise of the former. Genesis Transport answered all of the assets of Saulog Transit when it was found out that the Saulog clan was unable to shoulder all of the annual employees' contributions to Social Security System, Home Development Mutual Fund (Pag-Ibig) and PhilHealth. Hence, Saulog Transit and Dagupan Bus Co., Inc. acquired new bus units.

In 2011, Dagupan Bus Company has given up the routes going to Cagayan Valley, which they transferred to GV Florida Transport, using ordinary buses manufactured by Del Monte Motor Works, Inc. as part of the signed agreement by Saulog Transit Inc. and Genesis Transport Services Inc.

In 2015, JAC Liner Inc. and Genesis Transport took over the management of Dagupan Bus. The Pangasinan routes of Dagupan Bus were acquired by JAC Liner but retaining the "Dagupan Bus" name, while Genesis Transport took over their Baguio route under the name North Genesis.

Fleet

North Genesis 7749 at SM City Baguio, a former bus unit of Dagupan Bus.
A Hino RK1J bus of Dagupan Bus with the company's final livery before the sold-out in 2015.

After their sold-out in 2015, Dagupan Bus have these units:

Before their sold-out in 2015, Dagupan Bus used to have this unit:

Terminals

After their sold-out, Dagupan Bus under the management of JAC Liner and North Genesis which was the Dagupan Bus under the management These are the combined terminals of Dagupan Bus under JAC Liner and Genesis Transport.

Metro Manila

Cubao

for Lingayen and Manaoag Line

for Agno, Alaminos and Bolinao Line

Provincial

Burgos-Agno Road, Brgy. Poblacion East., Agno, Pangasinan

Quezon Ave., Brgy. Poblacion, Alaminos City, Pangasinan

Brgy. Luciente 1.0, Bolinao, Pangasinan

Perez Blvd., Brgy. Herrero-Perez, Dagupan City, Pangasinan

Government Pack Road, Brgy. Military Cut-off, Baguio City

Destinations

Dagupan Buses in Tarlac City

Under JAC Liner

With the management under JAC Liner Inc., Dagupan Bus uses the terminals and facilities of JAC Liner, including their main terminal in Cubao.

Metro Manila

Provincial Destinations

Inter-Provincial Routes

* has sharing routes with Pangasinan Solid North Transit, Inc, a subsidiary of JAC Liner.

** denotes that route are restored later after sold-out to JAC Liner

Under Genesis Transport (North Genesis)

With the management under Genesis Transport, Dagupan Bus under the name North Genesis uses the former terminal of Dagupan Bus in Cubao. They also share terminals and facilities of Genesis Transport.

Metro Manila

Provincial Destinations

Former Destinations

Dagupan Bus use to serve San Carlos, Pangasinan route. The said route is now operated under JAC Liner's Pangasinan Solid North Transit, Inc. In 2011, Dagupan Bus had also routes along Cagayan, Isabela and Quirino provinces via GV Florida Transport but was terminated after the GV Florida incident in 2014

Under GV Transport Inc. In 2011, GV Florida Transport took over the management of Dagupan Bus, The Cagayan Valley routes of Dagupan Bus were acquired by GV Florida Transport, which is now transferred to GV Florida Transport ordinary fare buses manufactured by Del Monte Motors as part signed agreement of Genesis Transport and Saulog Transit

Aside from JAC Liner's took over management of Dagupan Bus Company's they had services along Anda, Pangasinan route, which is now inactive in 2015. Also in San Fabian, San Quintin, San Nicolas and Natividad

See also

References

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