DWLL

DWLL (Mellow 947)

City	Mandaluyong City
Broadcast area	Metro Manila, surrounding areas
Branding	Mellow 947
Slogan	"Sounds Good"
Frequency	94.7 MHz
First air date	February 23, 1973 (1973-02-23)
Format	Adult Top 40, CHR
Power	25,000 watts
ERP	72,620 watts
Callsign meaning	Luis & Leonida Vera (former owners) MeLLow
Owner	FBS Radio Network Inc.
Sister stations	DWBL 1242
Website	www.mellow947.fm

DWLL (94.7 FM), branded as Mellow 947, is a 24-hour music FM radio station, airing an Adult Top 40 and CHR format. It is owned by FBS Radio Network Inc. The station's studio and transmitter are located at Paragon Plaza, EDSA, Mandaluyong City.

History

The station began broadcasts in 1973 (when the Philippines was under Martial Law) as DWLL-FM, The Mellow Touch, one of the pioneer FM stations that did not have live announcers and music DJs in their programming. The station relied entirely on the pre-recorded voice-over of retired former DWBL disc jockey Butch Gonzales to bridge segues between songs. Butch Gonzales' taped voice-over also served the purpose of an occasional time-check, usually at the "Top" and "Bottom" of certain hours of each day. Butch Gonzales' voice also became the Mellow Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a bike ride along the boulevard", every hour as the station ID and jingle plays. The sound of his voice instantly translates to soft sentimental music that was clearly associated with the Mellow music of this FM station at the time.

Mellow Touch's predominantly easy listening format continued, gradually increasing pace and energy with the restoration of democratic rule in 1986, until just over 5 years ago, it started to accommodate on-air jocks and began to play largely pop alternative songs in-between the standard love songs. Today, to emphasize this shift in programming, it has changed their brand to Mellow 947 ("ninety-four-seven") in mid-2006. Its programs now generally aim to bring out the mellow side of pop-alternative and light rock music fans.

FBS radio stations

Branding	Callsign	Frequency	Power	Location
DWBL 1242	DWBL	1242 kHz	50 kW	Metro Manila
Mellow 947	DWLL	94.7 MHz	25 kW	Metro Manila
Mellow 957	DXBL	95.7 MHz	10 kW	Cagayan de Oro
94.7 One Radio	DXLL	94.7 MHz	10 kW	Davao City

References

Radio stations in the Metro Manila market
By FM frequency	DWJM 88.3 DWAV 89.1 DWTM 89.9 DZMB 90.7 DWKY 91.5 DWFM 92.3 DWRX 93.1 DWKC 93.9 DWLL 94.7 DWDM 95.5 DWRK 96.3 DWLS 97.1 DWQZ 97.9 DZFE 98.7 DWRT 99.5 DZRJ 100.3 DWYS 101.1 DWRR 101.9 DWSM 102.7 DWKX 103.5 DWBR 104.3 DWEY 104.7¹ DWBM 105.1 DWLA 105.9 DWET 106.7 DWNU 107.5
By AM frequency	DZBR 531¹ DZXL 558 DZBB 594 DZMM 630 DZRH 666 DZAS 702 DZRB 738 DWWW 774 DZRJ 810 DZRV 846 DWIZ 882 DZSR 918 DZEM 954 DZIQ 990 DZAR 1026 DZEC 1062 DWAD 1098 DWDD 1134 DWBL 1242 DZRM 1278 DWXI 1314 DWUN 1350 DZJV 1458¹ DWSS 1494 DZME 1530 DZUP 1602 DZBF 1674
HD digital radio	90.7-1 91.5-1 93.9-1 93.9-2 93.9-3 95.5-1 96.3-1 96.3-2 96.3-3 98.7-1 100.3-1 101.1-1 101.9-1 101.9-2 101.9-3 105.1-1
Internet radio	WXB 102 89 DMZ 107.9 U Radio
Defunct call signs	DWCD-FM² DWCS² DWNU² DWRT-AM² DWST² DWXB² DZFX² DZMZ² DZWI² KZKZ DZCA DWAN DZTV-AM DWBC-AM DZHH DZST² DZXQ²
¹Transmitting outside Metro Manila. ²Technically still active, but with new call letters and different intellectual property.

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