Craig Green (designer)

Craig Green (born 1986, in London) is a British fashion designer specialising in menswear.[1]

Following his BA studies, during which time he served an internship with Topman, Green went on to do a master's degree under Louise Wilson on the Fashion course at Central Saint Martins.[1][2]

For Autumn-Winter 2013, Green presented his first collection as part of a Topman/Fashion East initiative hosted by the British Fashion Council's London Collections: Men event.[1] His work was widely commended in the fashion press, although the wearable wooden sculptures he showed were made fun of in a Daily Mail headline, and his debut collection was publicly mocked on national television by the event ambassador, David Gandy.[1] Despite this, Green returned to Spring-Summer 2014 with his first solo catwalk presentation, which led to even wider recognition from influential retailers such as Comme des Garçons, who allowed Green to showcase his work in the window of their London store, Dover Street Market.[1][2] The noted fashion photographer Nick Knight commented in 2015 that Green's work had opened new avenues for menswear designers by encouraging them to make statements and bolder choices.[2]

Green's work, whilst originally designed as menswear, is noted for its unisex and gender neutral qualities.[3][4] After recognising that women wore his clothes too, the designer included female models in his catwalk shows. This was noted by The Guardian in 2015 as a commercially astute decision that felt respectful rather than cynical.[3] Green told i-D magazine in December 2015 that he felt that the rules regarding gendered clothing were "increasingly blurred," and that it felt like cause for celebration that his clothes could be worn by men and women alike.[4]

In 2014 Green won the British Fashion Award for Emerging Menswear Designer. The following year, in December 2015, two of Green's designs were selected by Gordon Richardson of TopMan to represent the year's leading trends in the Fashion Museum, Bath's Dress of the Year collection.[4] It was the first time since the award was established in 1963 that the selection had been exclusively menswear, although the two outfits were displayed on male and female mannequins to highlight their unisex qualities.[4]

In February 2016, Green collaborated with the Stockholm underwear brand Björn Borg to expand their range with athletic leisurewear.[5]

References

  1. 1 2 3 4 5 Carr-Ellison, Lucy. "Craig Green". BoF 500. The Business of Fashion. Retrieved 24 March 2016.
  2. 1 2 3 Gonsalves, Rebecca (11 June 2015). "LCM: Craig Green is one of the brightest things at London Collections: Men". The Independent. Retrieved 24 March 2016.
  3. 1 2 Fox, Imogen (12 June 2015). "Men's fashion – Craig Green's gender-toying collection". The Guardian. Retrieved 24 March 2016.
  4. 1 2 3 4 Gush, Charlotte (3 December 2015). "a craig green menswear look has been named dress of the year". i-d. I-D Magazine. Retrieved 24 March 2016.
  5. ↑ Borrelli-Persson, Laird (1 February 2016). "British Menswear Star Craig Green Makes a Surprise Appearance at Stockholm Fashion Week". Vogue. Conde Nast. Retrieved 24 March 2016.
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