Madeira Brewery

Empresa de Cervejas da Madeira (Madeira Brewery)
Industry Alcoholic beverage
Soft drink
Founded 1872
Headquarters Funchal, Madeira Island
Portugal
Products Beer
Brisa & Laranjada
Owner Pestana Group
Website http://www.ecm.pt/

The Madeira Brewery (Empresa de Cervejas da Madeira or E.C.M) is a brewery in Madeira. The main brand is Coral Lager. The company is the biggest producer and drink distributor in the Autonomous Region of Madeira. It produces alcoholic and non-alcoholic beverages. Until 2007, ECM drinks had been awarded 117 Monde Selection awards. However, Monde Selection awards are non-competitive and only products that pay to enter are judged. The company is certified by the ISO 9001 and ISO 14001 quality norms.

Brands

Coral & Zarco

Coral & Zarco

Coral was first introduced in 1969 and is distributed in Madeira and the Portuguese mainland; it is exported to the UK, Australia and Angola.

Brisa

Brisa carbonated drinks

Others

Brisa non-carbonated drinks

History

1872 - “H.P Miles & Cia" is created to produce Beer and soft drinks in Madeira
1922 - “Araújo, Tavares e Passos" is created for the same purpose
1934 - “H.P Miles & Cia” and “Araújo, Tavares e Passos” merge into 1 company called Empresa de Cervejas da Madeira
1999 - The Pestana Group in partnership with the Miles family, founders of the beer industry in Madeira, purchased the shares of Central de Cervejas in E.C.M. gaining absolute control of the company with a 68% controlling interest.[1]

References

  1. ↑ "Pestana Group Profile: P31 - Industrial Sector of the Pestana Group Profile" (PDF). Retrieved 2007-12-02.
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