Condé Nast Entertainment

Condé Nast Entertainment
division of a private corporation
Founded New York City October 2011 (2011-10))
Number of locations
 2
Key people
 Dawn Ostroff (President)
Owner Condé Nast
(Advance Publications)
Website Conde Nast Entertainment

Condé Nast Entertainment (CNE), also called Condé Nast Entertainment Group,[1] is the book to film division of magazine publisher Condé Nast.

CNE is headquartered at 222 Broadway near 1 World Trade Center.[2]

Background

Previously, Condé Nast (CN) magazines were represented in Hollywood by agents and received production credit and fees for films made on their work. Brokeback Mountain, A Beautiful Mind, and Eat, Pray, Love, based on an Allure article, were all movies based on CN content.[1] Also, the "Whale War" show on Animal Planet originated with a Condé Nast magazine article.[3] On the other hand, Conde Nast's Vogue refused in 2003 to partner on Project Runway for fear of tarnishing its image.[4] With print growth slowing, CN indicated that the company would seek other revenue in licensing, e-commerce, video, and higher circulation prices.[5]

History

brand channel launched
GQ March 2013[6]
Glamour
Vogue May 2013[6]
Wired
Vanity Fair July 2013[7]
Allure April 2014[8]

Conde Nast Entertainment was started by magazine publisher Condé Nast in October 2011 with the hiring of Dawn Ostroff.[9]

Online video channels for GQ and Glamour were launched in March 2013 with four original video series for each brand with Procter & Gamble, Microsoft and snack-food company Mondelēz International sponsoring those shows.[6] Each series would have some episodes available at launch then additional episodes would be added weekly. The episodes would last from two to seven minutes and be featured on the magazines' websites and YouTube.[10] On May 1, CNE announced at the 2nd annual Digital Content NewFronts event, an adverting selling event, two new channels for Vogue and Wired for its digital network and 30 new programs. Also, CNE agreed to syndicate their content with AOL, Yahoo, Twitter, Dailymotion and Grab Media. Production firms Radical Media, Hud:sun Media and Magical Elves agreed to co-produce the programs. CNE's two existing channels were slated for three additional programs each. Additional channels were expected to be launched later in the year: Vanity Fair, Teen Vogue, Epicurious and Style.com.[6]

CNE's first scripted series, Codefellas, was launched on its Wired channel. The 12 episode short-form animated series is a comedy featuring National Security Agency agents as "literally cartoonish figures engaged in ludicrous acts of domestic spying."[11]

In July 2013, CNE made two deals: one with Discovery Communications for a Vanity Fair Confidential crime and mystery documentary series to air on Investigation Discovery channel, and the other with Ovation cable network for the Fashion Fund design contest show, a show already being shown online.[3]

The Vanity Fair channel launched four series with ad sponsors, who were American Express, luxury brand Salvatore Ferragamo and Acura.[12] The channel was launched in July 2013 with four programs: Vanity Code, @VFHollywood with Krista Smith, The Snob's Dictionary, and Eminent Domains.[7]

In early April 2014, CNE launched another digital channel based on Allure.[8] On April 29, the company announced the launch of "The Scene", a new online video platform for digital-first content, to be launched in July 2014 with content partners including ABC News, Buzzfeed, Major League Soccer, and the Weather Channel. CNE channels to be featured on The Scene would be those of The New Yorker, Lucky and Bon Appetit.[13]

CNE agreed to its initial first look deal in June 2014 with 20th Century Fox Television (2CFT) for its scripted television projects while 2CFT's cable arm, Fox21, would work with them for cable projects.[14]

In January 2017, Vanity Fair's Hive business news and Condé Nast Entertainment partnered with Cheddar to create a live weekly series called VF Hive on Cheddar. Graydon Cartern, a Vanity Fair editor, called the series a "representation of how people are consuming more voraciously than ever."[15]

References

  1. 1 2 Fleming Jr., Mike (April 11, 2012). "Conde Nast Unit Taps Jeremy Steckler For Movies, Michael Klein For Alternative Programming". Deadline.com. Retrieved March 2, 2014.
  2. ↑ Pompeo, Joe (February 18, 2014). "Condé Nast W.T.C. move begins November". Capital New York. Retrieved March 3, 2014.
  3. 1 2 Launder, William (July 29, 2013). "Condé Nast Pushes Into TV Business". Wall Street Journal. Retrieved March 3, 2014.
  4. ↑ Bercovici, Jeff (October 11, 2011). "Condé Nast Swaggers Into the Entertainment Business". Forbes. Retrieved March 3, 2014.
  5. ↑ Moses, Lucia (September 16, 2011). "Condé Nast Fires Longtime 'Brides' Editor". Ad Week. Retrieved March 2, 2014.
  6. 1 2 3 4 Spangler, Todd (May 1, 2013). "NewFronts: Condé Nast Pages 30-Plus Internet Video Shows". Variety. Retrieved March 3, 2014.
  7. 1 2 Morrison, Sara (July 10, 2013). "Conde Nast Launches ‘Vanity Fair’ Channel: Celebs, Snobs and Swinger Parties". The Wrap. Retrieved June 16, 2014.
  8. 1 2 Wallenstein, Andrew (April 29, 2014). "Condé Nast to Launch New Digital Brand Aggregating Video". Variety. Variety Media, LLC. Retrieved June 16, 2014.
  9. ↑ Lewis, Andy (February 23, 2012). "How Publishers Bolster Their Bottom Line by Retaining Film Rights". The Hollywood Reporter. Retrieved February 27, 2014.
  10. ↑ Yu, Roger (March 12, 2013). "Conde Nast launches magazine-branded video channels". USA TODAY. Retrieved March 3, 2014.
  11. ↑ Spangler, Todd (June 21, 2013). "Wired’s ‘Codefellas’ Plays NSA Privacy Flap for Laughs". Variety. Retrieved March 3, 2014.
  12. ↑ Spangler, Todd (July 10, 2013). "Vanity Fair TV: Condé Nast Mag’s Video Channel Caters to Culture Snobs". Variety. Retrieved March 3, 2014.
  13. ↑ Bramlett, Matthew (April 29, 2014). "Conde Nast Launching Video Channels for New Yorker, Lucky and Bon Appetit". The Wrap. Retrieved June 16, 2014.
  14. ↑ Maglio, Tony (June 16, 2014). "Conde Nast Entertainment Signs First Look Deal With 20th Century Fox TV". The Wrap. The Wrap News Inc. Retrieved June 16, 2014.
  15. ↑ Guaglione, Sara (January 9, 2017). "'Vanity Fair,' Cheddar Partner For Weekly Live Series". Media Post. Retrieved 20 January 2017.
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