Comics Guaranty

Certified Guaranty Company, LLC

Type	Private
Industry	Collectibles
Founded	January 4, 2000 (2000-01-04) Parsippany, New Jersey, U.S.
Headquarters	Sarasota, Florida, U.S.
Area served	Worldwide
Key people	Mark Haspel (President)[1]
Services	Comic book grading
Parent	Certified Collectibles Group
Website	www.cgccomics.com

Certified Guaranty Company, also known as CGC, is a Sarasota, Florida comic book grading service. CGC is an independent member of the Certified Collectibles Group of companies. It is the first independent and impartial third party grading service for comic books.

The company was launched in early 2000 and has since gone on to become a notable part of the comic book collecting community. CGC's current President, Mark Haspel (as of July 2008), is also the company's primary grader.^[2]

Process

Comic books are sent to CGC for grading and encapsulation either directly by the owner through CGC's website or through an authorized dealer. People sending in comics themselves can get a 10% discount from CGC by using the "Internet Partners" links on their submission page. Comics may also be submitted to the company from an individual who signs up for one of their two membership options, associate or premium, and pays an annual membership fee. A person does not need to be a member of anything CGC-related to send books in, nor is a comic dealer middleman required to submit books. The company also accepts submissions in person by sending representatives to several comic book conventions.^[3] Upon receipt, the comics are inspected by 1 pre-grader for obvious defects (missing pages, etc.) and are then graded by 3 graders in a temperature- and humidity-controlled environment.^[4] The grades are not averaged together, the Head Grader determines the final grade. So for example, if 2 graders rated a book at 7.0 and the Head Grader decided it was a 7.5, the book is a 7.5. The graders look for damage and signs of restoration. The comic books are then graded on a scale from 0.5 to 10.^[5] These numbers correspond with more traditional descriptive grades such as "very fine", "near mint", and "mint", with the higher numbers indicating a better grade.^[6]

In addition to the numeric grade, CGC also uses color-coded labels to categorize comics:^[7]

After grading, the comics are placed in an inner well - a sealed sleeve of Barex, a highly gas-impermeable plastic polymer.^[8] Then, the comics are sonically sealed in a hard plastic, tamper-evident holder. This process is often referred to in comics jargon as "slabbing". A label is affixed at the top indicating the title, date, grade, page quality, and any notes, such as notable creators. Books which would be damaged by encapsulation are returned without this process. ^[9]

Purpose of grading services

Prior to advent of CGC grading and authentication services, collectors, buyers, and sellers were at the mercy of the marketplace. There was a clear possibility of a conflict of interest as a seller would benefit from exaggeration of the condition to inflate the value and thus increase profits. Likewise a buyer could dispute the condition of a book with the intention of purchasing at a lower price. Restored books are another matter of debate as it can be considered misleading and an attempt to ruse a potential buyer of a comic not to disclose any restoration efforts. Authenticity of a signed book is another issue that can arise in comics collecting. A signed book has the potential to be valued more than the same book in equal condition. CGC's primary service is to provide a reliable, consistent, and non-partial comic books grading and authentication, which can greatly mitigate all these challenges and pitfalls that are inherent with comic book collecting.^[10]

Grading

Condition is a significant factor in the valuation of a comic book. An example is Action Comics #1 #1, the first published appearance of Superman. In 2010, 2 copies sold on the comic book auction website comicconnect.com for record prices. One copy was CGC graded 8.0 and sold for $1 million USD.^[11] The second book at a later auction, a copy CGC graded at 8.5 sold for a record-setting $1.5 million, the most ever paid up to that time for a comic book.^[12][13] A 9.0-rated version sold at a 2014 auction for $3.2 million.^[14] So with CGC's ability to provide a grading service as a neutral third party from a transaction, this created a degree of impartiality that did not exist before. This has shown that there is a demand for graded books as consistently these books have set sales records.

Identifying restoration and counterfeits

For highly valued comics, a higher grade can result in a price difference of thousands of dollars. Similarly, a comic book marked by CGC with the purple "Restored" label (known by collectors as the "purple label of death") can suffer a significant price reduction.^[4] Similar as with other collectible markets such as classic cars, restoration, and even counterfeiting can at times be a problem. Counterfeit comics pose a problem as someone could be paying a high price for something that is essentially worthless. A part of CGC's service is to identify the authenticity of a comic. One of the first steps CGC takes upon receipt of a book is a pre-grader makes determinations if a book has been restored. Generally an original book will be of more value than a restored book. CGC labels a comic book it has identified as restored with a purple label. Another grade that CGC implemented in 2008 is a NG or no-grade label, that identifies a comic missing cover or an authentic piece/page of a comic that has been authenticated. Authentication is part of the grading process to determine if a submitted book is genuine and not counterfeit. This is another valuable service as a good counterfeit can be hard to detect even by a trained eye.

References

Further reading

• Herman, Eric (2004-08-17). "Comic Value". Chicago Sun-Times.