Coke Studio (Pakistan)

Coke Studio

Logo of Coke Studio
Created by Rohail Hyatt
Country of origin Pakistan
No. of seasons 10 (list of seasons)
No. of episodes 46 (list of episodes)
Production
Producer(s) Rohail Hyatt (S1–S6)
Strings (S7–present)
Location(s) Karachi, Pakistan
Running time 1 hour
Production company(s) The Coca-Cola Company
Frequency Media
Distributor Frequency Media
Release
Original release 8 June 2008 (2008-06-08) – present
External links
Website cokestudio.com.pk

Coke Studio is a Pakistani television series and international music franchise which features live studio-recorded music performances by established and emerging artistes. It is the longest-running annual TV music show in Pakistan since 2008. Coke Studio combines a myriad of musical influences, from traditional classical, folk, sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music.[1] The show is noted for promoting Pakistan's multiculturalism by inviting artistes from various regions and of various languages to collaborate musically in live studio recording sessions.

History

The concept for the show was created in 2007 by The Coca-Cola Company, when musical performances were held on a concert-like platform in Brazil.[2] In 2008, the concept was adopted by Vital Signs member Rohail Hyatt, who planned to launch a Pakistani version of the show. The inaugural season premiered in June in front of a live audience. The show was produced by him, along with his wife Umber Hyatt and band members Shahzad Hasan & Rizwan-ul-Haq. It was an immediate success, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations in the country.[3] In season 2, live audiences were excluded and performances were held in a closed studio platform, a format which continues to this day. Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years.[4] They were replaced by Strings members Bilal Maqsood and Faisal Kapadia.

On tenth anniversary of the show in 2017, the General Manager of Coca-Cola Pakistan & Afghanistan Rizwan U. Khan stated, "We have come a long way since we embarked on this challenging journey a decade ago. Looking back, we feel greatly humbled that Coke Studio has been able to achieve so much, in terms of bringing virtually unknown or little known musicians into the national limelight, re-introducing music genres like qawwali and sufi music to the youth of Pakistan, continuing to stay true to the promise of producing quality fusion of music and practically playing an important role in reviving the music industry of Pakistan."[5]

Format

Mizraab performing live at Coke Studio, 2011.

The show features artistes in each episode, by a house band and guest artistes. All episodes are recorded at Studio 146 in Korangi, Karachi. Coke Studio tracks are officially available on their YouTube and SoundCloud channels.[lower-alpha 1]

Reception

Following success in Pakistan after its first launch, Coke Studio has also become an international franchise. The Pakistani show has amassed a large fan following in neighboring India.[6] The success of the show prompted Coca-Cola to launch the Indian version Coke Studio @ MTV, with a similar format, which has proven to be both critically acclaimed and commercially successful.[7] The Indian version has been produced by MTV India.[8] In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artistes, produced by the songwriter Michel Elefteriades.

Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artistes, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.[9]

Seasons overview

Below is a list of artistes, who have performed at Coke Studio (Pakistan) since its inception in 2008.

Season 1 (2008)

Season 2 (2009)

Season 3 (2010)

Season 4 (2011)

Season 5 (2012)

Season 6 (2013)

Season 7 (2014)

Season 8 (2015)

Season 9 (2016)

Season 10 (2017)

See also

References

  1. ↑ "'Music Transcends Everything': Coke Studio Fuses Genres and Cultures, Creates International Franchise". The Coca-Cola Company. 1 November 2013. Retrieved 26 August 2015.
  2. ↑ Journey Staff (23 August 2013). "Coke Studio". The Coca-Cola Company. Retrieved 21 July 2017.
  3. ↑ Sanjay Monie (17 June 2011). "Coke Studio Brings People Together] Forbes". Forbes India. Retrieved 21 July 2017.
  4. ↑ Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  5. ↑ "Coke Studio all set to launch Season 10". The News. 17 July 2017. Retrieved 25 July 2017.
  6. ↑ "'If India boasts about Taj Mahal, Pakistan should boast about Coke Studio'". The Express Tribune. 7 July 2010. Retrieved 16 May 2012.
  7. ↑ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
  8. ↑ IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune.
  9. ↑ Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
  1. ↑ Coke Studio (Pakistan) on:
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