List of Coca-Cola slogans
The Coca-Cola Logo
Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.[1][2]
Slogans, 1886–2016 in the United States of America (usually including Canada, the United Kingdom and Ireland)
- 1886 - Drink Coca-Cola and enjoy it.
- 1905 - Coca-Cola revives and sustains.
- 1906 - The great national temperance beverage.
- 1908 - Good til the last drop.
- 1910 - Whenever you see an Arrow think of Coca-Cola[3]
- 1917 - Three million a day.
- 1922 - Thirst knows no season.
- 1923 - Enjoy life.
- 1924 - Refresh yourself.
- 1925 - Six million a day.
- 1926 - It had to be good to get where it is.
- 1927 - Pure as Sunlight.
- 1927 - Around the corner from anywhere.
- 1928 - Coca-Cola … pure drink of natural flavors.
- 1929 - The pause that refreshes.
- 1932 - Ice-cold sunshine.
- 1937 - America's favorite moment.
- 1938 - The best friend thirst ever had.
- 1938 - Thirst asks nothing more.
- 1939 - Coca-Cola goes along.
- 1939 - Coca-Cola has the taste thirst goes for.
- 1939 - Whoever you are, Whatever you do, think of good ice cold Coca-Cola.
- 1941 - Coca-Cola is Coke!
- 1942 - The only thing like Coca-Cola is Coca-Cola itself.
- 1944 - How about a Coke?
- 1945 - Coke means Coca-Cola.
- 1945 - Passport to refreshment.
- 1947 - Coke knows no season.
- 1948 - Where there's Coke there's an ice cold.
- 1949 - Coca-Cola … along the highway to anywhere.
- 1952 - What you want is a Coke.
- 1954 - For people on the go.
- 1956 - Coca-Cola … makes good things taste better.
- 1957 - The sign of good taste.
- 1958 - The cold, crisp taste of Coke.
- 1959 - Coca-Cola refreshes you best.
- 1963 - Things go better with Coke.
- 1969 - It's the real thing.
- 1975 - Look up, America.
- 1976 - Coke adds life.
- 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
- 1980 - Coke is it!
- 1985 - America's real choice.
- 1986 - Red, white & you. (for Coca-Cola Classic)
- 1986 - Catch the wave. (for New Coke)
- 1987 - Can't beat the feeling!.
- 1990 - Can't Beat The Real Thing.
- 1993 - Always Coca-Cola.
- 1995 - Always and Only Coca-Cola (test marketed, secondary radio jingle).
- 1998 - Coca-Cola always the real thing! (UK)
- 1999 - Enjoy. (also used in the UK)
- 2001 - Life tastes good. (also used in the UK)
- 2003 - Real. (also used in the UK)
- 2005 - Make It Real. (also used in the UK)
- 2006 - The Coke Side of Life (also used in the UK)
- 2009 to 2015 - Open Happiness
- 2016 - Taste The Feeling
Australia/New Zealand
- 1961 - "Be refreshed"
- 1964 - "Things go better with Coke"
- 1972 - "It's the real thing"
- 1977 - "Coke adds life"
- 1980 - "Smile"
- 1982 - "Coke is it!"
- 1989 - "You Can't Beat the Feeling"
- 1993 - "Always Coca-Cola"
- 2000 - "Enjoy"
- 2001 - "Life tastes good"
- 2004 - "Real"
- 2005 - "As it should be"
- 2007 - "The Coke side of life"
- 2008 - "Real taste. Uplifting refreshment"
- 2010 - "Open Happiness"
- 2011 - "Share A Coke"
- 2013 - "Real Taste. Uplifting Refreshment"
- 2016 - "Taste The Feeling"
Spain
- 1929 - La pausa que refresca (The Pause That Refreshes)
- 1959 - Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)
- 1963 - Todo va mejor con Coca-Cola (Things Go Better With Coke)
- 1970 - La chispa de la vida (It's The Real Thing)
- 1976 - Coca-Cola da más vida (Coke Adds Life)
- 1982 - Coca-Cola es asi (Coke Is It)
- 1987 - Sensación de vivir (You Can’t Beat the Feeling)
- 1993 - Siempre Coca-Cola (Always Coca-Cola)
- 2000 - Vívela (Live It)
- 2001 - La vida sabe bien (Life Tastes Good)
- 2003 - Coca-Cola, de verdad (Coca-Cola, Truly)
- 2006 - El lado Coca-Cola de la vida (The Coke Side of Life)
- 2008 - Desde 1886 repartiendo felicidad (Spreading Happiness since 1886)
- 2008 - El lado Coca-Cola de la vida (The Coca-Cola Side of Life)
- 2009 - Destapa la felicidad (Open Happiness)
- 2016 - Siente El Sabor (Taste The Feeling)
Hungary
- 1993 - "Mindig Coca-Cola" ("Always Coca-Cola")
- 2000 - "Coca‑Cola. Érezd" ("Coca-Cola. Enjoy")
- 2001 - "Élni jó" ("Living is good")
- 2006 - "Az élet Coke oldalán" ("Life on the Coke side")
- 2009 - "Nyiss a Boldogságra" ("Open Happiness")
- 2016 - "Kóstold meg az érzést" ("Taste the Feeling")
India
- "Always the Real Thing!"
- "ठंडा मतलब Coca-Cola!" (Thanda matalaba Coca-Cola!) ("Cold means Coca-Cola!")[4]
- "पीओ सर उठा के " (Pī'ō sar uṭhā kē) ("Drink with pride")
- "जो चाहो हो जाये, कोका-कोला enjoy!" (Jo Chaho ho jaye, Coca-Cola enjoy!) ("Whatever you wish will come true, enjoy Coca-Cola!")
- "Open Happiness"
- "Taste The Feeling"
Indonesia / Malaysia
- 1970 - "Minumlah Coca-Cola" (Enjoy Coca-Cola)
- 1982 - "Coca-Cola Tentu!" (Coke is it!)
- 1993 - "Always Coca-Cola"
- 2000 - "Semangat Coca-Cola" (Coca-Cola Enjoy)
- 2002 - "Segarkan Harimu" (Refresh Your Day)
- 2003 - "Segarnya Mantap" (Feel Refreshed)
- 2006 - "Hidup ala Coca-Cola" (Live on The Coke Side of Life)
- 2008 - "Brrr... Hidup ala Coca-Cola" (Brrr... Live on The Coke Side of Life)
- 2008 - "Coca-Cola Zero no sugar" (Great Taste, Zero Sugar)
- 2009, 2017 - "Buka Coca-Cola, Buka Semangat Baru" (Open Coca-Cola, Open Happiness)
- 2009, 2017 - "Buka Semangat Baru" (Open Happiness)
- 2011 - "Segarkan Semangatmu" (Refresh Your Spirit)
- 2013 - 2017 "Buka Semangat" (Open Happiness)
- 2015 - "Nikmati Coca-Cola Bersama" (Share A Coke)
- 2015 - "Nikmati Segarnya Coca-Cola Bersama" (Share A Coke)
- 2016 - "Rasakan Momennya" (Feel The Moment)
- 2017 - "Coca-Cola Brrr... Rasakan Momennya" (Coca-Cola Brrr... Feel The Moment)
- 2017 - Buka Momennya ("Taste The Feeling" or "Open The Moment")
Italy
- 1993 - Sempre Coca-Cola (Always Coca-Cola)
- 1999 - Enjoy
- 2001 - Life tastes good
- 2006 - Taste the coke side of life
- 2007 - Make every drop count
- 2008 - Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
- 2009 - Stappa la felicità (Open Happiness)
- 2009 - Vivi la musica e accendi l'estate (Experience music and light up the summer)
- 2010 - Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
- 2011 - Open Happiness
- 2013 - Stappa la felicità (Open Happiness)
- 2016 - Taste The Feeling
Japan
- 1962 - スカッとさわやかコカ・コーラ (Roma-ji:Sukattosawayaka koka kōra) (Sparkling and refreshing Coca-Cola)
- 1976 - Come on in. (Drink) Coke.
- 1980 - Yes Coke Yes
- 1985 - Coke is it.
- 1987 - I feel Coke.
- 1991 - さわやかになるひととき。(Roma-ji:Sawayaka ni naru hitotoki) (Make a refreshing moment.)
- 1993 - Always Coca-Cola
- 2000 - Enjoy
- 2001 - No Reason
- 2004 - Special Magic
- 2007 - The Coke Side of Life
- 2010 - Open Happiness
- 2012 - Refreshing & Uplifting
- 2016 - Taste The Feeling
Pakistan
- "Coca Cola Hi to hay jo sab ko khooshiyan dai" ("Only Coca Cola makes everyone happy")
- "Dill Hai To Mango Aur" ("if you have a heart ask for more")
- "Khulein Khushian" ("Open Happiness")
- "Kha Le Pee Le Jee Le" ("eat drink live")
- "Aao mil kar khayen" ("Eat together")
- "Piyo Zara Jhoom K" ("Drink in Excitement")
- "Maza Har Lamhe Ka" ("Fun of every Moment")
- "Zaalima Coca-Cola Pila Dey" ("O Tyrant! Feed me Coca-Cola")
- 2017 - Tadını Çıkar (Taste The Feeling)
Philippines
- 1912 - Drink Coca Cola
- 1923 - Enjoy Life
- 1954 - Ice Cold Coca Cola
- 1971 - I'd Like To Buy The World A Coke
- 1977 - Coke Adds Life
- 1983 - Coke Is It!
- 1989 - Can't Beat The Feeling
- 1991 - Coca Cola Is It!
- 1993 - Always Coca-Cola
- 2000 - Enjoy Coca Cola
- 2004 - Coke Ko To!
- 2005 - Kasama Ka Coke!
- 2007 - Buhay Coke Buksan Mo!
- 2008 - Coca-Cola Zero no sugar - "Great Taste, Zero Sugar"
- 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
- 2010 - Open Happiness
- 2011 - Coke Mismo!
- 2012 - 100 Taon Na Saya Sa Coke!
- 2013 - Sino Napasaya Mo Today?
- December 2013 - Coke With Names! (Christmas)
- 2014 - Breaktime is Coca-Cola Time
- 2014 - Share A Coke Sa Saya
- 2015 - Mag Coke Timeout Na!
- 2015 - Ngayong Pasko, Anong Wish Mong Moment? (Christmas)
- 2016 - Taste The Feeling
Poland
- 1971 - "Coca-Cola orzeźwia". ("Coca-Cola refreshes")
- 1982 - "Coca-Cola to jest to!" - Agnieszka Osiecka (literary: "Coca-Cola - this is it!")[5]
- 1993 - "Zawsze Coca-Cola" ("Always Coca-Cola")
- 2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.[5]
- 2007 - "Witaj po radosnej stronie życia" ("Welcome to the Coke side of life")
- 2011 - 2017 "Otwórz Szczęście" ("Open Happiness")
- 2017 - "Spróbuj" (Taste The Feeling)
Russia
- 1993 - "Всегда Coca-Cola" (Vsegda Coca Cola) ("Always Coca-Cola")
- 2010 - "Coca-Cola идет в дом!" (Coca Cola idet v dom!) ("Coca-Cola is going to the house!")
- 2011 - 2017 "Открой Счастье" (Otkroy Schast'ye)("Open Happiness")
- "Вливайся!" (Vlivaisya)
- 2017 - Tadını Çıkar (Taste The Feeling)
Czech Republic
- 1990 - Coca-Cola je to pravé! ("The Real Thing!")
- 1994 - Vždy Coca-Cola ("Always Coca-Cola")
- 1994 - Special - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
- 1995 - Coca-Cola Light - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
- 1996 - Special - Celosvětový Olympijský partner ("World partner of the Olympics")
- 1996 - Coca-Cola Cherry - Žij jinak! ("Live differently!")
- 1996 - Christmas - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
- 1997 - Special - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
- 1997 - Překvapení pod každým víčkem "(Surprise under every cap")
- 1997 - Christmas - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
- 1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
- 1998 - Coca-Cola Light - Už pro ten pocit ("Just for the feeling")
- 1999 - Special - Osvěž se a vyhraj! ("Refresh yourself and win!")
- 200x - Coca-Cola Zero - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
- 2000 - 2002 - Vychutnejte si! ("Enjoy!")
- 2001 - Christmas - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
- 2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
- 2002 - 2003 - Special - Osvěž se na Ex! ("Refresh yourself in one shot")
- 2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
- 2003 - Christmas - To pravé Vánoční osvěžení ("The real Christmas refreshment")
- 2004 - Vždy osvěží ("Always Refreshes")
- 2006 - Ber život s radostí ("Enjoy life with happiness")
- 2006 - Coca-Cola Light - Neodolatelná chuť ("Irresistible taste")
- 2007 - Christmas - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
- 2008 - Christmas - Vánoce s chutí ("Christmas with taste")
- 2009 - Radost otevřít ("Open joy")
- 2012 - Coca-Cola Zero - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")
- 2016 - Taste the Feeling
References
- ↑ The Coca-Cola Company. "Coke Lore". Retrieved 2006-11-30.
- ↑ "Coca Cola slogans over the years".
- ↑ Advertisement for Coca-Cola in Good Housekeeping magazine, August 1910, p. 5 http://library.brown.edu/pdfs/1237389949203125.pdf
- ↑ Naeem Mohaiemen. "Thanda Matlab Coca-Cola". Retrieved 2006-12-19.
- 1 2 http://www.cocacola.com.pl/historia/historia-reklamy-coca-cola.html
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