Clue (mobile app)

Clue
Developer(s) BioWink GmbH
Initial release 2013
Development status Active
Operating system iOS, Android & Apple Watch
Type Period-tracking and fertility app
Website www.helloclue.com

Clue is a female health app developed by the Berlin-based technology company BioWink GmbH. The app has over 2.5 million users from 180 different countries. The startup has raised $10 million from backers that include Union Square Ventures and Mosaic Ventures. The company was listed as one of Europe's Hottest Startups in 2015 by Wired UK, with Clue being named one of the best apps in 2015 by both Apple and Google.

History

Clue was co-founded by Ida Tin, the company's current CEO, Hans Raffauf, Mike LaVigne and Moritz von Buttlar in 2012.[1] BioWink GmbH launched the app in 2013.[2] Ida Tin’s stated goal was to take female reproductive health “out of taboo land” and to start “a reproductive health revolution.” Tin previously led motorbike tours around the world and wrote a book about her experience.[2][3]

By July 2017, the Clue app had more than 8 million active users on both Android and iOS.[3][4] Users were representative of more than 180 countries.[5] In 2015, BioWink GmbH closed a $7 million Series A funding round led by Union Square Ventures and Mosaic Ventures, bringing the company's total funding to $10 million.[4] The company was listed as one of Europe's Hottest Startups in 2015 by Wired UK,[6] with Clue being named one of the best apps in 2015 by both Apple and Google.[7][8]

Clue was featured in major media outlets, including The New York Times, Fortune, the BBC, The Guardian, The Huffington Post and BuzzFeed.[9][3][10][11][12]

Mobile app

Clue is a mobile application that calculates and predicts a user's period, fertile window, and premenstrual syndrome. It also informs users the most or least likely time for becoming pregnant and allows them to track more than 30 health categories, including sex, sleep, pain, exercise, hair, skin, digestion, emotions and energy.[13] The app can also explain how pill dosages impact fertility[14] and includes an alarm system to allow for reminders for taking pills.[15] Clue is available in 11 languages on both iOS and Android.[16]

The company announced plans to use the proceeds from its 2015 Series A funding to expand features of the mobile app and hire more staff.[4] It plans to develop the app into a "platform for female health," integrating data from various sources.[4] Clue has also partnered with universities such as Stanford, Columbia University, the University of Washington, and the University of Oxford to advance female health research.[3]

Clue integrated with Apple Inc.'s HealthKit for iOS 9 in September 2015, allowing data such as body temperature, cervical mucus quality, menstruation, ovulation test results, sexual activity, and spotting directly to the app.[17][18] Some of its major competitors include Natural Cycles,[19][20] Glow,[21] Ela,[22] Kindara and Ovia.[23]

References

  1. ↑ Li, Charmaine (5 September 2014). "A close-up of Clue, the startup that aims to help women make sense of their fertility cycle". Tech.eu. Retrieved 14 December 2015.
  2. 1 2 Nicola, Stefan (8 October 2015). "Menstrual Tracking App Gets Funding From Early Twitter Investor". Bloomberg. Retrieved 30 November 2015.
  3. 1 2 3 4 Price, Susan (14 December 2015). "How This Period Tracking App Is Helping Scientists Fight Disease". Fortune. Retrieved 14 December 2015.
  4. 1 2 3 4 Lomas, Natasha (9 October 2015). "Period Tracker App Clue Gets $7M To Build A Platform for Female Health". TechCrunch. Retrieved 30 November 2015.
  5. ↑ Rabin, Roni Caryn (12 November 2015). "How Period Trackers Have Changed Girl Culture". The New York Times. Retrieved 30 November 2015.
  6. ↑ "Europe's 100 Hottest Startups". Wired UK. 5 August 2015. Retrieved 30 November 2015.
  7. ↑ "Best of 2015". App Store. Retrieved 1 January 2016.
  8. ↑ "Google Play Names ClueBest of 2015". Clue. Retrieved 1 January 2016.
  9. ↑ Wortham, Jenna (23 January 2014). "Our Bodies, Our Apps: For the Love of Period-Trackers". New York Times. Retrieved 14 December 2015.
  10. ↑ Weingus, Leigh (15 March 2015). "Since Apple Couldn't Be Bothered, Here Are Some Free Period And Fertility Tracking Apps". Huffington Post. Retrieved 14 December 2015.
  11. ↑ Dredge, Stuart (20 September 2015). "50 apps to improve your smartphone". The Guardian. Retrieved 14 December 2015.
  12. ↑ Gering, Jenny (18 November 2015). "The health app that hopes to empower". The BBC. Retrieved 14 December 2015.
  13. ↑ Heaney, Katie. "Your Period-Tracker App Might Be Messing With Your Head". Science of Us. Retrieved 2017-06-23.
  14. ↑ Carman, Ashley (2017-05-17). "Period-tracking app Clue will tell women what to do if they miss a birth control pill". The Verge. Retrieved 2017-06-23.
  15. ↑ Carman, Ashley (2017-05-17). "Period-tracking app Clue will tell women what to do if they miss a birth control pill". The Verge. Retrieved 2017-06-23.
  16. ↑ Flynn, Kerry (18 June 2015). "Period-Tracking App 'Clue' Connects Women and Researchers with Personalized Reproductive Health Data". International Business Times. Retrieved 30 November 2015.
  17. ↑ Duhaime-Ross, Arielle (9 September 2015). "Period tracking app Clue will integrate with Apple's health app in iOS9". The Verge. Retrieved 30 November 2015.
  18. ↑ de Looper, Christian (29 September 2015). "Apple HealthKit recovers its health with iOS 8.0.2 release". Tech Times. Retrieved 14 December 2015.
  19. ↑ "Natural Cycles Fertility App Offers the World’s First Contraception Software". PSFK. 2017-06-20. Retrieved 2017-06-23.
  20. ↑ "Natural Cycles". www.naturalcycles.com. Retrieved 2017-06-23.
  21. ↑ "Glow - About". glowing.com. Retrieved 2017-06-23.
  22. ↑ Expert, Ela Fertility. "Woman Health | Ela - Ovulation, IVF, Fertility and Periods". www.elawoman.com. Retrieved 2017-06-23.
  23. ↑ "The best apps for fertility". Medical News Today. Retrieved 2017-06-23.
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