Ultra Music

Ultra Music

Type	Record label Publishing Artist management
Industry	Music
Founded	1995 (1995) New York City, New York, U.S.
Key people	Patrick Moxey David Waxman
Owner	Patrick Moxey Sony Music Entertainment
Website	www.ultramusic.com

Ultra Music is a worldwide music entity, comprising Ultra Records, Ultra Music Publishing,^[1] and Empire Artist Management. Ultra Records was formed in New York City in 1995 by former Polygram and Virgin Records executive Patrick Moxey, who is the owner. As of December 23, 2012, Ultra entered a global alliance with Sony Music, giving its artists access to Sony’s international marketing and promotional resources. Moxey also holds the title as president of Sony’s Worldwide Electronic Music efforts.^[2]

Ultra Records' roster includes Kygo, Steve Aoki, Mr. Probz, DVBBS, Shaun Frank, Era Istrefi, Deorro, Flosstradamus, Carnage, Louis The Child, Alina Baraz & Galimatias, Lost Frequencies, Tep No, Benny Benassi, Klingande and Headhunterz. Ultra has featured releases from Deadmau5, Calvin Harris, Tiesto, Kaskade, Above & Beyond, Armin Van Buuren, Sak Noel, Paul Oakenfold, Avicii, David Guetta, Pitbull, The Crystal Method, The Bloody Beetroots, Sasha and John Digweed.^[3]

Awards

Ultra Records has received Grammys for Benny Benassi's remix of Public Enemy's “Bring The Noise” (2008)^[4] and Skrillex’s remix of Benny Benassi's "Cinema" (2012), as well as being nominated in 2017 for Best Dance Recording with Sofi Tukker's “Drinkee”, Best Dance Electronic Album with Jean-Michel Jarre's “Electronic 1: The Time Machine”, and Best Music Film with Steve Aoki’s “I’ll Sleep When I’m Dead”.^[5] Ultra Records has also won the title of International Dance Music Award's (IDMA) Best American Music Label 10 consecutive times.^[6]

Certifications

By 2017, Ultra Music has received Diamond, Platinum, and Gold records worldwide.

• OMI's "Cheerleader" (Felix Jaehn Remix) has received 1× Diamond, 20× Platinum, and 7× Gold certifications globally.
• Steve Aoki and member of One Direction, Louis Tomlinson, released their collaboration “Just Hold On” which went Gold and Silver in 6 countries in four months.
• “Don’t Be So Shy (Filatov & Karas Remix)” by French singer and model Imany went 2× Platinum.^[7]
• Producer and DJ Deorro’s Latin crossover ballad “Bailar”, featuring Grammy Award-winning Merengue singer Elvis Crespo went multi-Platinum and Gold.
• Deorro’s collaboration with Chris Brown “Five More Hours” earned 19× Platinum and 4× Gold certifications.
• “Paradise” a collaboration between Benny Benassi and Chris Brown went certified Gold in 2016.

Recent signings to the Ultra repertoire have acquired charted titles:

• Lost Frequencies’ “Are You With Me” with multi-Platinum and Gold certifications across 14 countries.
• Pop singer Era Istrefi’s track “Bonbon” went Gold in 4 countries.
• SNBRN’s “Gangsta Walk” went 2× Platinum.
• French producer Klingande went Platinum with his song “Somewhere New”.
• Grammy-nominated duo Sofi Tukker went certified Gold with their record “Drinkee”.
• Ultra’s artist Kygo performed the Closing Ceremony of Rio’s 2016 Olympics.^[8]

YouTube

In 2017, Ultra Records is 53rd on YouTube^[9] for most viewed channels of all time,^[10] with the official YouTube channel garnering over 6 billion views and over 8 million subscribers.^[11] Ultra’s most viewed videos include:

• OMI - Cheerleader (Felix Jaehn Remix) [Official Video]^[12] – 724+ million
• Era Istrefi - Bonbon (Official Video)^[13] – 393+ million
• Pitbull - I Know You Want Me (Calle Ocho) [Official Video]^[14] – 252+ Million
• Deorro x Chris Brown - Five More Hours (Official Video) - 196+ Million
• Mahmut Orhan - Feel feat. Sena Sener (Official Video) - 180+ Million
• Basshunter - All I Ever Wanted (Official Video) - 83+ Million
• Steve Aoki, Chris Lake & Tujamo - Boneless (Official Video) - 78+ Million
• Mr. Probz - Waves (Robin Schulz Remix) [Official Video] - 66+ Million
• Deadmau5 - Raise Your Weapon - 56+ Million
• Kygo feat. Conrad Sewell - Firestone – 34+ Million^[15]

Ultra International Music Publishing

Ultra International Music Publishing (UIMP) is the music publishing arm of Ultra Records representing the publishing of songwriters on:

• James Arthur - Say You Wont Let Go
• Anderson .Paak - Am I Wrong (feat. ScHoolboy Q)
• Era Istrefi - Bonbon
• DJ ESCO - Too Much Sauce ft. Future, Lil Uzi Vert
• Katy Perry - Firework
• Rihanna - Only Girl In The World^[16]

Synchs

Ultra Music releases are featured in film, television, video games, film trailers, and advertisements including the following in 2016:

• Far East Movement - Get Up (Rattle) - The Secret Life Of Pets trailer
• Steve Aoki feat. Kid Ink - Delirious (Boneless) - War Dogs trailer^[17]
• Ludacaris - Get Back - Smurfs 3 Trailer
• Kanye West - I Am A God - Assasin’s Creed trailer
• Deorro feat. Elvis Crespo - Bailar - Just Dance 2017
• Dyro & Dannic - Raddical - Just Dance 2017
• Era Istrefi - Bonbon - Just Dance 2017
• Flosstradamus, FKI 1st, & graves - Came Up feat. Post Malone & key! - Madden NFL ‘17
• Steve Aoki & Laidback Luke feat. Lil Jon - Turbulence - Madden NFL ‘17
• Steve Aoki - How Else feat. Rich The Kid and ILoveMakonennen - Madden NFL ‘17
• Kygo feat. Kodaline - Raging - FIFA 2017
• Neil Ormandy - Shoulders Of Giants - Lucifer Promo Campaign
• Anderson .Paak feat. ScHoolboy Q - SONOS In-Store POS Campaign
• Daktyl - Stay - Samsung Come Together Ad
• Busy Signal - Watch Me Now - Smirnoff’s Diageo Ad
• Deorro - Move On - T-Mobile Ad
• Flosstradamus feat. Travis Porter - Drop Top (Party Favor & Meaux Green Remix) - T-Mobile Ad
• Vic Mensa - U Mad - Apple Watch Ad
• Busy Signal - Everybody Move - LG Ad
• Deorro feat. Elvis Crespo - Bailar - Target Fall 2016 Ad
• Deorro feat. Elvis Crespo - Bailar - Target Halloween 2016 Ad
• Anderson .Paak feat. ScHoolboy Q - Am I Wrong - Google Pixel “Low-Light Bikers” TV Ad^[18]

Partnerships

• Ultra Records has produced a series of long concert movies, including Steve Aoki’s Grammy nominated “I’ll Sleep When I’m Dead” (2016) Documentary, as well as Kygo and Deorro's forthcoming concert documentaries.
• Ultra Music Festival and Ultra Music have partnered with one another to create a series of electronic music festivals worldwide.^[19]
• Ultra Music has partnered with indie labels Huh What & Where (HW&W) - home to Kaytranada, Pomo, Stwo, and Reva DeVito; as well as Next Wave Records- whose roster includes Bearson, ELOQ, Kasbo, Atlas Bound, Louis The Child, and more.

Compilations

Dance music compilations that have come out on Ultra Music:

• Club Anthems
  • Club Anthems Vol. 1 - Denny Tsettos (September 7, 2004)
  • Club Anthems Vol. 2 - Bad Boy Joe (March 8, 2005)
  • Club Anthems Vol. 3 - The Riddler (March 7, 2006)
• Ultra.Chilled
  • Ultra.Chilled 01 - (November 27, 2001)
  • Ultra.Chilled 02 - (April 30, 2002)
  • Ultra.Chilled 03 - (October 29, 2002)
  • Ultra.Chilled 04 - (July 29, 2003)
  • Ultra.Chilled 05 - David Waxman (March 22, 2005)
  • Ultra.Chilled 06 - (November 17, 2009)
  • Ultra Chilled 2016 - (May 27, 2016)
• Ultra Electro
  • Ultra Electro - David Waxman (April 4, 2006)
  • Ultra Electro 2 - David Waxman (August 21, 2007)
  • Ultra Electro 3 - David Waxman (December 9, 2009)
• Ultra.Summer 01-02
• Ultra.Dance 01 - 17
• Ultra.Trance 1 - 10
• Out.Anthems Vol. 1 - 8
• Ultra.80's vs Electro 1
• Ultra.Club Classics: '90s 1
• Ultra.Video (DVD) 1 - 2
• Ultra.Weekend 1 - 9
• Ultra.Rock Remixed
• Ultra.2008
• Ultra.2009
• Ultra.2010
• Ultra.2011
• Ultra.2012
• Ultra.2013
• Ultra.2014
• Ultra 2015
• Ultra 2016
• Ultra.10 1
• Ultra Deep House 1
• Ultra Dubstep 1
• Ultra Trap 1
• Ultra Hits 1 - 2
• Ultra.Mix 1 - 8
• Just Dance 1 - 3
• Ultra.Latino 1
• Electric Daisy Carnival Vol. 1 - 3
• Ultra Music Festival Compilation 2013 - 2017

See also

• List of record labels

External links

• Official website
• Ultra International Music Publishing

References