Cloetta

Cloetta AB
Public Aktiebolag
Traded as Nasdaq Stockholm: CLA B
Industry Confectionery
Founded 1862
Headquarters Kista, Stockholm, Sweden
Area served
 Europe
Key people
 Henri de Sauvage-Nolting (President and CEO), Lilian Fossum Biner (Chairman)
Products Confectionery, Nuts
Revenue SEK 5.852 billion (2016)[1]
SEK - .256 billion (2016)[2]
Profit SEK - 0.191 billion (2016)[2]
Total assets SEK 9.24 billion (2016)[1]
Total equity SEK 4.20 billion (2016)[1]
Number of employees
 2,530 (December 2016)[1]
Website www.cloetta.com

Cloetta is a Swedish confectionery and nuts company created in 1862. The major markets for Cloetta are Sweden, Finland, Norway, Denmark, Italy, the Netherlands, Germany and the UK. Cloetta holds a number 1- 3 position in most of it's key markets with strong brands such as Läkerol, Cloetta, Jenkki, Kexchoklad, Malaco, Sportlife, Saila, Red Band and Sperlari. Cloetta have 12 factories in six countries. The company is listed on the Stockholm stock exchange.

History

Cloetta was established in 1862 in Copenhagen by the three Swiss brothers Bernhard, Christopher and Nutin Cloetta. Sales expanded, and in 1873 a factory was built in Malmö. This factory was moved in 1901 to Ljungsbro. The Cloetta family sold the business in 1917 to the Swedish Chocolate Factory AB with Svenfelt family as majority owner. In 2012, Cloetta merged with the much larger Leaf International of The Netherlands, becoming the largest confectionery company in the Nordic countries. In 2017 Cloetta acquired Candyking,and announced the divsteure of it's Italian business .The Svenfelt family still is the largest shareholder via the trust Malfors Promotor.

Organisational structure

Cloetta is organised according to function and its commercial organisation is separated from the supply chain organization. Each of the six core markets (Sweden, Norway, Denmark, Finland, The Netherlands and Italy) has its own sales and marketing organization. Export is handled by a separate organisation. Business development and strategy, business control, financial administration, corporate communications and Human resources are handled by central staffs.

Factory network

Cloetta has 12 factories in six countries. The two largest factories are in Levice, Slovakia and Ljungsbro, Sweden.[3]


Brands of candy

This is a list of some of the brands owned by Cloetta. It is not complete.

Market shares and competitors

Cloetta market shares:

Sweden, 24%, Finland, 25%, Norway, 10%, The Netherlands, 10%, Denmark, 18%, Italy, 11%

Main competitors: Mondelez, Haribo, Fazer, Nidar and Perfetti Van Melle

Corporate Responsibility

Cloetta's CSR-work is based on it's Code of Conduct and they have CSR-goals that extend until 2020. The three central areas for the CSR-work are sustainable sourcing, reduced environmental impact and greater well-being for consumers and employees. The debate on the use of palm oil has forced Cloetta to take out palm oil from most if it's products.

References

  1. 1 2 3 4 "Annual Report 2015" (PDF). Cloetta. Retrieved 23 May 2016.
  2. 1 2 "Annual Report 2015" (PDF). Cloetta. Retrieved 23 May 2016.
  3. ↑ Cloetta
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