Chromat

Chromat
Industry Fashion
Founded New York City, New York, U.S. (2010 (2010))
Founder Becca McCharen
Headquarters New York City, U.S.
Products Womenswear, Apparel, Swimwear, Lingerie, Activewear, Footwear
Website CHROMAT.CO

Chromat is an American fashion label based in New York City. The label was formed by Becca McCharen in 2010. Drawing from Becca McCharen’s background in architecture and urban design, Chromat focuses on structural experiments for the human body.

About

Chromat began in 2010 as an extension of McCharen’s degree in architecture design at University of Virginia School of Architecture. It was originally a collaboration with fellow architecture student Emily Kappes.[1] Chromat’s structural language is the foundation of each garment: from the simplest bikini to the most complex 3D printed dress. Chromat swimwear, lingerie and signature architectural cages are all made in New York City.

Press

Chromat designed custom pieces for Beyoncé's 2014 MTV VMA Performance, the Mrs. Carter Show World Tour, as well as for Beyoncé's Super Bowl XLVII halftime show in 2013.[2] Chromat garments have also been worn by Madonna on her 2012 MDNA World Tour, Nicki Minaj on her 2011 Femme Fatale World Tour[3] and Powerhouse 2014 performance,[4] and by many other strong, powerful women, celebrities and musicians such as FKA Twigs, Taylor Swift, Ellie Goulding, Kelly Rowland, Tyra Banks, Hayley Williams, Sky Ferreira, Zola Jesus, Azealia Banks, Ariana Grande Rita Ora, and Charli XCX.[5] Chromat has been featured in many magazine editorials and features, such as Vogue, Elle, DAZED, New York Magazine and Numéro.[6]


Awards

Chromat is currently a finalist in the CFDA / Vogue Fashion Fund 2015. [7]
McCharen was recognized in the Forbes 30 Under 30 list of “People Who are Reinventing the World in 2014”.[8]
McCharen was honored as one of Out Magazine's OUT100 in 2013.[9]
Chromat’s work mixing math and fashion was profiled in The Wall Street Journal in 2013.[10]
Chromat was nominated for the RACKED Young Guns Award in 2013.[11]
McCharen was chosen as The New York Observer’s one to watch in 2012.[12]

Collections

Chromat Autumn/Winter 2015: Mindfiles.[13] Debuted at New York Fashion Week on February 13, 2015.[14]

Chromat Spring/Summer 2014: Formula 15.[15] Debuted at New York Fashion Week on September 4, 2014.[16]

Chromat Autumn/Winter 2014: Bionic Bodies.[17] Debuted at NYFW on February 6, 2014.[18]

Chromat Spring/Summer 2014: Mathletes.[19] Debuted at NYFW on September 6, 2013.[20]

Chromat Autumn/Winter 2013: Superstructures.[21] Debuted at NYFW on February 5, 2013.

Stockists

Chromat garments are available at boutiques in the US and Asia including Barneys New York, Patricia Field, Oak and International Playground in New York City, and Coco De Mer in London. In Asia, Kniq in Hong Kong and Club 21b in Singapore currently stock Chromat.

References

  1. ↑ "Couture Construction." University of Virginia Magazine.
  2. ↑ Horowitz, Stephen J. "THE Q&A: How Chromat Brought Wild Style to Beyoncé's World." Myspace. 30 Aug. 2013. Web. 10 Nov. 2014.
  3. ↑ Femme Fatale Tour Videos. "Britney Spears and Nicki Minaj - TTWE (The Femme Fatale Tour - Los Angeles, June 20, 2011)." YouTube. YouTube, 21 June 2011. Web. 10 Nov. 2014.
  4. ↑ Dharmic X. "Nicki Minaj's Powerhouse 2014 Set." Complex. 18 May 2014. Web. 10 Nov. 2014.
  5. ↑
    • Skrainka, Blaine. "Trigger Warning: FKA Twigs Witness to Capital Punishment." The WILD Magazine. 29 Oct. 2014. Web. 10 Nov. 2014.
    • Us Weekly Staff. "Oops! Kelly Rowland Has Double Nip Slip!" Us Weekly. 8 Aug. 2011. Web. 10 Nov. 2014.
    • Flint, Hanna, and Nola Ojomu. "Ellie Goulding Gives Another Energetic Coachella Performance in Black Crop Top and Hotpants Combo." Daily Mail. Associated Newspapers, 19 Apr. 2014. Web. 10 Nov. 2014.
    • "PAPERMAG Galleries: Synchronized Swimmers and Maluca Steal the Show at Chromat's NYFW After-Party." Paper Magazine. Ed. Paper. 6 Sept. 2014. Web. 10 Nov. 2014.
    • Krupnick, Ellie. "Tyra Banks Is Barely Recognizable In WestEast Magazine Cover Shoot." The Huffington Post. 26 Nov. 2012. Web. 10 Nov. 2014.
    • "Sky Ferreira Poses for Dazed & Confused Korea Cover Story." Fashion Gone Rogue. 23 Jan. 2014. Web. 10 Nov. 2014.
    • "Hayley Williams of Paramore on the Cover of Dec/Jan 2014 Issue of BUST Magazine, Out Now!" BUST Magazine. 19 Nov. 2013. Web. 10 Nov. 2014.
    • "Here's Your Free Download of the New Natalia Kills Remix." Cosmopolitan. 18 Oct. 2013. Web. 10 Nov. 2014.
    • "Zola Jesus - Seekir (Official Video)." YouTube. YouTube, 10 July 2012. Web. 10 Nov. 2014.
    • "Charli XCX: A Day in the Life." Rolling Stone. 22 Mar. 2012. Web. 10 Nov. 2014.
    • "Gigi Hadid Gets Gritty for Our 2014 Calendar!" Galore Magazine. 11 Dec. 2013. Web. 10 Nov. 2014.
    • "Nicole Scherzinger - Wet." YouTube. YouTube, 8 Aug. 2011. Web. 14 Nov. 2014.
    • "Iggy Azalea Feat. Rita Ora - Black Widow (Live at Wireless Festival 2014) [HD]." YouTube. YouTube, 14 July 2014. Web. 14 Nov. 2014.
    • "Azealia Banks at NewNowNext Awards." RapUp. 14 Apr. 2013. Web. 14 Nov. 2014.
    • "Cassie - King Of Hearts." YouTube. YouTube, 14 Feb. 2012. Web. 14 Nov. 2014.
    • Peterson, Jessie. "Chromat Only Had 4 Hours To Make Beyonce's VMA Performance Masks." MTV News. MTV, 26 Aug. 2014. Web. 14 Nov. 2014.
    • "Madonna - Girl Gone Wild." YouTube. YouTube, 21 Mar. 2012. Web. 14 Nov. 2014.
    • "50 Cent Rocks Central Park with 'Smoke'" ABC News. ABC News Network, 30 May 2014. Web. 14 Nov. 2014.
    • "Tear The House Up (Official Music Video) - Hervé X Zebra Katz." YouTube. YouTube, 30 May 2014. Web. 14 Nov. 2014.
  6. ↑
    • D'Annunzio, Grazia. "Vogue Italia June 2014 Cover Story Featuring Adriana Lima: Shape-up Sport Style." Vogue Italia. Conde Nast, 7 June 2014. Web. 9 Dec. 2014.
    • "Vogue Germany March 2014: Black or Blonde by Mario Testino." VOGUE Germany. Conde Nast, 10 Feb. 2014. Web. 9 Dec. 2014.
    • Nostro, Lauren. "Nicki Minaj Interview (2014 Cover Story)." Complex. 14 Nov. 2014. Web. 09 Dec. 2014.
    • "Cosmopolitan November 2013: Natalia Kills." Cosmopolitan. Hearst Digital Media, 18 Oct. 2013. Web. 09 Dec. 2014.
    • LeGrand Thompson, Juliet. "Photographer GL Wood Captures ‘Angels and Demons’." Bullett Media. 11 Jan. 2012. Web. 09 Dec. 2014.
    • "Out100: Becca McCharen." Out Magazine. Here Media, 13 Nov. 2013. Web. 09 Dec. 2014.
    • Jefferson, Cord. "Skylar Grey Is Hip-Hop's Secret Weapon." Details. Conde Nast, 1 Nov. 2011. Web. 09 Dec. 2014.
    • "Galore: Gigi Hadid Gets Gritty for Our 2014 Calendar." Galore. 11 Dec. 2013. Web. 09 Dec. 2014.
    • "Galore Cover Story: Maroes Horst." Galore. 12 June 2014. Web. 09 Dec. 2014.
    • "Kanye West for 25 Magazine." Vimeo. 09 Dec. 2012. Web. 09 Dec. 2014.
    • "Hayley Williams of Paramore on the Cover of Dec/Jan 2014 Issue of BUST Magazine, Out Now!" BUST. 19 Nov. 2013. Web. 09 Dec. 2014.
    • "Joseph Culp by Christopher Hench for Fiasco." The Fashionisto. 10 Sept. 2011. Web. 09 Dec. 2014.
  7. ↑ . Vogue (26 August 2015).
  8. ↑ Forbes 30 Under 30. Forbes (6 January 2014).
  9. ↑ http://www.out.com/out-exclusives/out100-2013/2013/11/11/becca-mccharren-chromat
  10. ↑ . The Wall Street Journal (5 February 2013)
  11. ↑ Racked. Racked (20 June 2013).
  12. ↑ . The New York Observer (21 December 2012)
  13. ↑ http://chromat.co/pages/lookbook#aw2015
  14. ↑ https://vimeo.com/119827442
  15. ↑ http://chromat.co/pages/lookbook#SS15
  16. ↑ http://vimeo.com/106185961
  17. ↑ http://chromat.co/pages/lookbook#AW14
  18. ↑ http://vimeo.com/86421846
  19. ↑ http://chromat.co/pages/lookbook#SS14
  20. ↑ http://vimeo.com/90233454
  21. ↑ http://chromat.co/pages/lookbook#AW13
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