Ching's Secret

Ching's Secret
Food
Industry Food Manufacture
Genre Desi Chinese
Founded 1996
Founder Ajay Gupta
Headquarters Mumbai, India
Products Desi Chinese Masalas, Soups, Sauces, Schezwan Chutney, Accompaniments, Frozen Entrees and Ingredients.
Parent Capital Foods Pvt. Ltd.
Website www.chingssecret.com

Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, condiments and ready to eat meals. Ching's Secret is owned by the corporation Capital Foods.[1]

Philanthropy

Ching's Secret runs India ke Hunger Ki Bajao, a fund raising drive which seeks donations for the Akshaya Patra Foundation's mid-day meal programme, which serves 1.4 million children across schools in India.[2] The campaign was launched on 26 May with a video featuring Ranveer Singh.[3]

See also

References

  1. Damodar Mall (11 September 2014). Supermarketwala: Secrets To Winning Consumer India. Random House India. pp. 192–. ISBN 978-81-8400-649-0. Was something more required? Ching's Secret found itself in the position of not merely an innovator, but a mentor. When one of the largest retailers in the country suggested that Ching's Secret present itself as a total solution, Ajay knew exactly ...
  2. Ashok Prasad. "Indian companies target children to push green messages ... and sell products | Guardian Sustainable Business". The Guardian. Retrieved 2016-08-01.
  3. "Ching's and Ranveer Singh look to ‘bajao’ hunger in India | Advertising | Campaign India". Campaignindia.in. 2015-05-26. Retrieved 2016-08-01.
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