Chineasy

Chineasy
Headquarters London, UK
Founder(s) ShaoLan Hsueh
CEO ShaoLan Hsueh
Industry Online education, Chinese Language, Graphic Design, Education
Services Second language acquisition (Chinese)
Slogan(s) Break down the Great Wall of Chinese language
Website chineasy.com
Advertising no
Registration no
Launched 14 February 2013 (2013-02-14)
Current status Online and publications

Chineasy is an Internet startup created with the purpose of teaching characters, created by the entrepreneur Shaolan Hsueh. The 2014 book Chineasy: The New Way to Read Chinese contains about 400 characters.[1] It was based on her 2013 TED talk [2] and funded via a crowdfunding campaign though Kickstarter.[3]

While the book introduces common Chinese characters, it does not teach pronunciation or grammar, and thus does not teach how to read or use the language.[4]

Chineasy has been widely featured in the press, including the Financial Times,[5] the Wall Street Journal,[6] Time magazine,[7] and National Public Radio.[8] It won Wallpaper’s 2014 Design Award.[9]

Illustrated characters[10]

Hsueh's book uses illustrations and storytelling. Characters are illustrated by various illustrators including Noma Bar.

References

  1. ↑ Chineasy: The New Way to Read Chinese (Flexibound ed.). HarperCollins Publishers. ISBN 978-0062332097.
  2. ↑ "Learn to read Chinese...with ease". TED.com. May 5, 2013.
  3. ↑ "Chineasy: The easiest way to learn Chinese". Kickstarter.com. July 23, 2013.
  4. ↑ Victor Mair (March 19, 2014). "Chineasy? Not". Language Log. Retrieved April 14, 2017.
  5. ↑ Berwick, Isabel (August 9, 2013). "Learn Mandarin the Chineasy way". FT.com.
  6. ↑ Wolfe, Alexandra (March 14, 2014). "A New Way to Learn Chinese". WSJ.com.
  7. ↑ "Chineasy: A New Way to Learn Chinese Characters". Time. Retrieved 2017-02-19.
  8. ↑ "These Cute Images Make Reading Chinese Characters 'Chineasy'". NPR.org. Retrieved 2017-02-19.
  9. ↑ Wallpaper* Design Awards (January 15, 2014). "Wallpaper* Design Awards Life Enhancer of the Year – Wallpaper*". Wallpaper.com.
  10. ↑ "Chineasy illustrated characters designed to make learning Chinese easy". Dezeen. Retrieved 2015-10-23.
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