Lotte Chilsung

Lotte Chilsung
Public ()
Founded May 1950 (original)
December 1974 (current form)
Headquarters Seocho-dong, Seocho-gu, Seoul, South Korea
Number of employees
 5040 (as of March 2012)
Parent Lotte
Website lottechilsung.co.kr
Lotte Chilsung
Hangul 롯데칠성음료
Hanja 롯데七星飮料
Revised Romanization Rotde Chilseong Eumnyo
McCune–Reischauer Rotte Ch'ilsŏng Ŭmnyo

Lotte Chilsung is one of the largest beverage manufacturers in South Korea and is part of the Lotte Group. The name "Chilsung" (chilseong, 칠성) means "Big Dipper" (literally, "seven stars"). The Chilsung's logo is an eponymous seven stars in a row.

History

Since the establishment and successful launch of Chilsung Cider, a lemon-lime soft drink, in 1950, Lotte Chilsung Beverage has been continuously developing and launching products in carbonated drinks, juices, coffee, tea, and water. In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In mid-1970s, the company began to achieve an international presence, entering into contracts with American companies such as Pepsi. In 1989, Lotte Chilsung acquired a JAS mark. In the late 1990s, Lotte Chilsung grew to be Asia's largest beverage company, holding 35% of the domestic market share.

Products

Carbonated drinks

Chilsung Cider vending machines

Since its launch in 1950, Chilsung Cider has been the representative drink of Korea, selling more than a million bottles. Other high-profile drinks include milk-soda Milkis, and through the partnership with US-based PEPSICO, Pepsi, Mountain Dew, Mirinda, and Tropicana Sparkling.[1]

Juices

A can of Sac Sac

Lotte Chilsung Beverage offers a range of natural fruit juices in orange, grape, apple, tangerine, pear, and mango flavors. In 1982, the company established a partnership with US-based Del Monte and now manufactures the well-loved Premium Orange and Del Monte Cold products. In 2009, the license for Tropicana was acquired and Tropicana Homemade style blends and other popular choices were produced.

Coffee/Tea

The lineup in coffee include Let’s Be, Korea’s No. 1 canned coffee, Cantata, a coffee blend made with Arabica beans from plantations worldwide, and black tea drinks Ceylon Tea and Lipton.

Other beverages/bottled water

The 2% brands opened up near water products in 1999, while diverse assortments range from soy milks to traditional beverage and health drinks. Other varieties in the catalog include thesports drink Gatorade; the carbonated water Trevi; Icis, the purified water; and France-imported Evian and Volvic.

Liquor

Lotte Chilsung Beverage has been marketing Scotch Blue, Korea’s local whiskey brand, along with fruit liquor, traditional Mirin, and other alcoholic beverages. Other liquors include Cheoeumcheoreom (‘Like the first time’), which is the world’s first soju made of alkaline-reduced water, Chungha, Baekhwasubok, which is brewed with rice, plum wine Seoljungmae Plus, and Majuang, which is Korean wine.

Spokespersons & Endorsers

Cider
Cantata coffee
Bottled water
Trevi Sparkling Water

See also

References

  1. ↑ Lotte Chilsung Beverage
  2. ↑ Ho, Stewart (11 January 2013). "Hyun Bin Becomes Model for Cantata Coffee". enewsWorld. CJ E&M. Retrieved 12 January 2013.
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