Cheri Elliott

Cheri Elliott
Personal information
Full name Cheri Elliott
Born (1970-04-17) April 17, 1970
Citrus Heights, California, United States
Height 5 ft 3 in (1.60 m)
Weight 110 lb (50 kg)
Team information
Current team Retired
Discipline Bicycle Motocross (BMX)
Mountain bike
Role Racer
Rider type BMX: Off Road
MTB: Dual Slalom, Downhill
Amateur team(s)
1980-1981 JR Racing
1982 Boss Racing Frames
1983-1985 Skyway Recreations
1986 Retired for 3.5 years
1989-1990 Bicycle Center USA
Professional team(s)
1994-1995 KHS Bicycles
1996 Mountain Cycle/Quaker
1996 Mountain Cycle/Maxxis
1997-1998 Maxxis/Azonic/Intense
1999 Maxxis/Azonic/Tomac
2000-2001 Maxxis/ODI/Azonic/Intense

Cheri Elliott (born April 17, 1970) was an American champion female bicycle motocross (BMX) racer in the 1980s, and a champion Downhill and Slalom mountain bike racer in the 1990s and early 2000s. During her BMX career, she spent most of her racing career on the national circuit with the Skyway Recreation factory team. She had a relatively short BMX career, but she is a four-time national champion and four-time world champion, including three consecutive National Number One girl-racer titles for the American Bicycle Association (ABA) from 1983 through 1985. She also held the regional UBR Number one girl racer title in 1982. She was the first female racer inducted into the ABA BMX Hall of Fame in 1989, and the first female BMX racer inducted into the United States Bicycling Hall of Fame in 2008.

Biography

Elliott snow-skied when she was two years old.

Elliott's BMX career lasted from 1980 until 1986, and saw a brief comeback in 1989.

From an early age, she was not only dominant in the girls division of BMX (formerly called "Powder Puff"), but was also usually competitive with boys in her age group. An athletic strawberry blond with deep dimples when she smiled, Elliott was approximately five feet tall in the seventh grade, making her somewhat larger than most of the boys in her class at Will Rodgers Intermediate Junior High School and the boys at the BMX track.

During her racing career—and while in the sixth grade of junior high school—Elliott was asked to play "first string"' on the varsity senior high school Basketball team. She helped that high school team win a championship.[1] She continued pursuing other sports during her BMX career, and after leaving the sport in 1986.

Elliott was named Most Valuable Player in both basketball and volleyball during her senior year of high school.

She also played in her college freshman year at the University of the Pacific.

BMX racing career

When there weren't enough girls in her age group at a particular BMX race to form out a separate class, she often raced with them, winning "Motos" (the qualifying heats) and "Opens" (the class that was open to both male novices and experts, and where girls were free to race each other). She would frequently make the "Mains"—the race final that would decide the winner for the day—in the boys division. Even when there were enough girls to form a class, she still often participated with the boys in the United Bicycle Racers (UBR) "11 Expert" class, complaining that the girls were "too slow". At a 1981 UBR National held in Laguna Seca, California, she raced in the 14-and-over girls' competition, despite being only 11 years old at the time, "because the 12-to-13 is too easy".[2][3]

UBR rules at the time stated that if a girl raced in the boys' expert classes, she could not race in the girls' class. As a result, she mostly raced in the boys' Expert and Open classes. She also frequently participated in, and sometimes won, the "Trophy Dash"—the final event of a race, in which the winners of two closely related age classes and the three skill classes[nb 1] participate in an exhibition race that has no effect on the rider's yearly ranking. Unlike the UBR and the National Bicycle League (NBL), the ABA did not allow girls to compete in the boys' Expert Class until 1984.[4] The ABA did allow her to run in the Trophy Dash and 12-and-under Cruiser Class. She often won on the local level, occasionally beating the male Experts—the highest amateur class. In the 1982 ABA Grand National, she placed second in the Cruiser Class, beaten by only Danny Steplight. She also won a few Trophy Dash races on her 20-inch bike at the national level; she won the 11-12 Trophy Dash at the 1983 ABA Cajun Nationals in Shreveport, Louisiana in January 1983, overpowering 12 Expert winner Jason Griggs, who had dominated his age class throughout 1982 and 1983. She was, at the time, the only girl to win the Trophy Dash at an ABA national that anyone could recall.[5]

Elliott excelled in Quarter Pipe BMX freestyle trick riding, which at the time was unusual for a girl. She was also one of the few girls at the time who could do a "Table Top", where the rider, after launching herself high into the air off a steep ramp or berm, lays the frame of her bike parallel with the ground and righting the bike again before landing.

Elliott's BMX career was relatively short, lasting only six years. Elliott retired from twenty-inch BMX racing early in the 1986 season, right after the ABA Supernationals (which were held on January 26 and 27). Explaining the reason for her decision, Elliott said "I did all I wanted to do. I wanted to quit last year, but I thought about getting ABA No. 1 two years in a row. And I did it—that was my goal."[6] (Elliot misspoke about-or BMX Action misprinted-the number of consecutive number-one plates she was going for. It was three years in a row, not two.) She also wanted to pursue and concentrate on scholastic sports, like basketball.

Elliott told BMX Plus!, in their June 1986 issue, that Skyway Recreations, the factory racing team that sponsored her, dropped their racing team after the 1985 racing season.[7] The year 1986 was known to racers as "the year of no sponsorships" because some bicycle manufactures who sponsored racing teams, like Torker and JMC, went out of business—due, in part, to low cost Asian imports. The teams sponsored by Diamond Back and Redline were pared back, and Skyway dropped their sponsorship altogether, in favor of either creating or expanding BMX Freestyle teams.

Elliott did race in one National in 1986: the ABA Supernationals in late January, where she placed fourth in the 15 & Over Girls class.[8] As the BMX periodical BMX Action put it, "after being casually released from Skyway, [she] decided it was easier to just quit the sport while on top than shop for a ride."[9] In 1996, she would co-author a book called The Athlete's Guide to Sponsorship during her subsequent mountain-bike racing career.[10]

Women's professional BMX racing

The NBL introduced the girls' pro class in the 1985 season, and continued it through the 1987 season. Elliott did not turn professional, because she retired at age 15 when the minimum required age to turn pro was 16. She did express interest in the pro class: "There needs to be a pro class for the girls so we will have more interest in the sport."[11]

She was happy when the NBL's Competition Congress authorized a pro girls' class in late 1984: "I think it's great that they finally passed it... Now girls will have something to stay in the sport for."[12] When the pro Girls' class started at the beginning of the 1985 season, only girls 16 years of age and older qualified to compete in it.[13] Elliott was only 15 years old on April 17, 1985.

As Elliott put it during an interview conducted by her modern day counterpart, professional cyclist Jill Kintner, on Kintner's blog:

When I retired from BMX in 1985 [sic], I was ready to go live a normal teenager life. I had been racing since 9 years old, I was 15 and felt I had missed a lot. I was absolutely exhausted. My career may not have been long, but it was intense and filled to the extreme. I was ready to pass the torch to the other women. I was ready to be home.
— Cheri Elliott, to Jill Kintner[14]

BMX retirement

After almost four years, Elliott came out of retirement on the national level on Saturday October 28, 1989, when she raced the ABA's Fall National in Yorba Linda, Californiaapparently for the fun of it due to her ABA BMX Hall of Fame induction the following November. She probably thought she would be at the ABA Grand Nationals anyway for her acceptance speech, why not race as well?[15] Other reports have it that Elliott was lured out of retirement by the Bicycle Center bicycle shop as a "spoiler" to better position other Bicycle Center racers to take various titles.[16] Whatever the reason, prior to the Fall Nationals she was seen practicing at the Roseville, California Oak Creek BMX track. She dominated the 15 & Over girls' class at the Fall Nationals on Saturday. However, she slipped her pedals in the Main and finished in seventh place—last, in this case—in the main. On Sunday, she again came in last (out of six) in the main.

Elliott was on the verge of winning her 15 & Over girls' Main at the 1989 ABA Grand Nationals in Oklahoma City, Oklahoma; however, fate bit her again as it did at the Fall Nationals. She fell doing a trick over a jump. She landed badly, and crashed. The rest of the pack passed her, and her chance of being the Grand National winner went with them. Mapuana Naki won the National number one girl title for 1989.[17] Elliot was not in contention for the title, since she didn't resume racing until October 1989. After racing one or two more times on the national level, Elliott continued her BMX retirement in February 1990.[18]

Professional mountain bike racing

Retiring from BMX did not cure her entirely of the racing bug. After college and a five-year retirement—nine years, if you do not count her two races in 1989— she went on to mountain bike racing (MTB) in 1994.

MTB, a sport similar to BMX that uses bicycles with 26-inch wheels similar to the "Cruiser class" bicycles in BMX circa 1980, has courses that are much longer and on steep, downhill slopes, with certain events—especially snow racing—resembling downhill skiing. Races could last up to 10 minutes (compared to BMX's 30 to 40 seconds), with speeds hitting 70 miles per hour (110 km/h) (compared to BMX's 25 to 35 mph (40 to 56 km/h) for Experts and Professionals). In her first year of racing mountain bikes, Elliott became the National Dual Slalom Champion, the first such championship of many.

Over her cycling career, Elliott has won 14 major world and national titles, including four National Off Road Bicycle Association National Championships and two ESPN X Games gold medals. However, she did not race in the revived NBL "Supergirls" class, its professional girls' division, when it was recreated in 1997, dedicating her time to Dual Slalom and Downhill MTB.

As she was starting her MTB racing career, she obtained a Bachelor of Science degree in Business (with Honors), concentrated in Real Estate and Finance, in 1994.

Post cycling career

Elliott retired from competitive racing during the 2001 Mountain Bike season, becoming a Realtor in California; she bills herself as "The Broker on a Bike".[19] She is also a public speaker, a helmet-safety advocate for children, and co-owns and runs her own sports management company, JED Sports Management.[20][21]

Burnout played a role in her decision to retire, along with the more pressing question of injury.

In mountain biking, really the "same" feeling. In 2001 I was 31, and I was ready to be home. I crashed one too many times my last couple years of MTB, and I was just physically and mentally done. The last two years of MTB I was already phasing into my new career with studying for the California Real Estate Broker’s Exam. So, I was definitely ready when the time was right.
— Cheri Elliott, to Jill Kintner[14]

A few years after she retired from Mountain Bike competition, she considered another comeback in BMX, despite her career-ending back injury. She contemplated coming out of retirement for the 2008 Summer Olympics in Beijing, China, where BMX racing was making its Olympic debut:

I actually considered coming back to BMX a couple of years ago for the Olympics. I secretly called a gal I personally knew at Haro about that thought, and she supplied me with a bike to do a little "secret" training just to see if I felt I could come back. I even communicated with Mike King about the Olympics at one point. He was very intrigued about that possibility. I secretly trained out at Roseville BMX during the off hours. I know the owners of the track out there and they allowed me the privilege to train when nobody else was around. I kept it very hush hush. Although I was able to bring the skills right back and it almost seemed possible, my spinal cord was not appreciating the pounding and pulling. Was a fun thought; however, again not worth the risk. I chose not to pursue it. All that Olympic stuff stayed a "secret"… until this interview.
— Cheri Elliott, BMX Action Online, February 12, 2008[22]

She chose not return, for health reasons.[22]

Career BMX milestones

Milestone Event Details
Started racing March 1980, at 9 years of age.
First race result First place in 9 & Over Girls class in Prairie City, California.
First win (local) See above.
Home sanctioning body district(s)
National Bicycle Association (NBA)
District "N" (Northern California) 1980–1981
American Bicycle Association (ABA)
California District 11 (CA-11) 1980-1986, 1989
First sponsor JR Racing, local sponsor (1980–December 1981)
First national win 1980 United Bicycle Racers (UBR) national in 9–10 girls. She also took a third in 9–10 open, and raced in 10 Expert, but did not make main.[23]
First National win against boys January 17, 1982 UBR Bay Area National, beating Mark Perez in 11 Expert.[24]
Turned Professional No Professional Career[nb 2]
Height and weight, at peak of her career Height: 5 ft 1 in (1.55 m)
Weight: 110 lb (50 kg)[25]
Retired After the ABA Supernationals which were held on January 27, 1986.
She made a brief two race comeback in late 1989 for a few months of racing, including the ABA Fall Nationals and the ABA Grandnationals that year, while being awarded her BMX Hall of Fame Induction. She raced at least once very early in the 1990 season on the national level, and then retired again. She pursued Mountain Bike Racing for four years thereafter.

Career BMX factory and major bicycle shop sponsorships

Note: This listing only denotes the racer's primary sponsors. At any given time a racer could have numerous ever changing co-sponsors. Primary sponsorships can be verified by BMX press coverage and sponsor's advertisements at the time in question. When possible exact dates are given.

Amateur

Professional

Career bicycle motocross titles

Note: Listed are District, State/Provincial/Department, Regional, National, and International titles in italics. "Defunct" refers to the fact of that sanctioning body in question no longer existing at the start of the racer's career or at that stage of his/her career. Depending on point totals of individual racers, winners of Grand Nationals do not necessarily win National titles.

Amateur

National Bicycle Association (NBA)

National Bicycle League (NBL)

American Bicycle Association (ABA)

United Bicycle Racers Association (UBR)

International Bicycle Motocross Federation (IBMXF)[nb 3]

Other titles

Notable BMX accolades

Racing habits and traits

Notable BMX injuries

Post-BMX career

Mountain Bike Racing Career Milestones

Note: Professional first are on the national level unless otherwise indicated.

Milestone Event Details
Started racing 1993 at 23 years of age. In the Summer of 1993 she saw in a bicycle shop a copy of VeloNews magazine and ran across and article about pro dual slalom races. She called a friend who was driving up to a NORBA National event Vail, Colorado and that friend invited her to come along to give it a try. She accepted. After a second race in Mammoth, California. Somewhat intimidated by the courses and speeds of Downhill MTB, she left the sport not expecting to race again but did so again after a six-month layoff, determined to conquer her fears.[29]
First race result Did Not Transfer, at a Vail, Colorado event in Summer 1993.
Sanctioning body National Off-Road Bicycle Association
Retired 2001, at age 31, due to career ending injuries, including one to her spinal cord.

Career MTB titles

Note: Listed are Regional, National and International tites.

Amateur

Professional

National Off Road Bicycle Association (NORBA)

ESPN X-Games

Union Cycliste Internationale (UCI)

Notable MTB accolades

Notable MTB injuries

Notes

  1. ↑ Novice, Intermediate, and Expert in the ABA; Rookie, Novice, and Expert in the NBL.
  2. ↑ It was restarted at the beginning of the 1997 racing season.
  3. ↑ Beginning in 1991, the IBMXF and the FIAC—the amateur cycling arm of the UCI—had been holding joint World Championship events as a transitional phase of their merger, which began in earnest in 1993. Beginning with the 1996 season, the IBMXF and FIAC completed the merger; both ceased to exist as independent entities, being integrated into the UCI. Beginning with the 1996 World Championships held in Brighton, England, the UCI officially holds and sanctions BMX World Championships, and with it inherited all precedents, records, streaks, etc. from both the IBMXF and FIAC.

References

  1. ↑ Super BMX July 1983 Vol. 10 No. 7 pg. 45
  2. ↑ BMX Plus! June 1982 Vol. 5 No. 6 pg. 77
  3. ↑ BMX Plus! February 1982 Vol. 5 No. 2 pg. 81
  4. ↑ Bicycles and Dirt February 1984 Vol. 2 No. 5 pg. 14
  5. ↑ BMX Plus! April 1983 Vol. 6 No. 4 pg. 19
  6. ↑ Barrette, Craig "Gork", ed. (September 1986). "Di.r.t." (PDF). BMX Action (PDF). Torrance, California: Wizard Publications. 11 (9): 30. ISSN 0747-2552. Retrieved September 18, 2010.
  7. ↑ BMX Plus! June 1986 Vol. 9 No. 6 pg. 25 (bottom right column)
  8. ↑ Carruth, Mike (May 1986). "The Hutch/ABA Supernationals" (PDF). BMX Plus! (PDF). Mission Hills, California: Daisy/Hi-Torque. 9 (5): 68–72. ISSN 0195-0320. Retrieved September 18, 2010.
  9. ↑ Barrette, Craig "Gork", ed. (December 1986). "The best of BMX Action" (PDF). BMX Action (PDF). Torrance, California: Wizard Publications. 11 (12): 62. ISSN 0747-2552. Retrieved September 18, 2010.
  10. ↑ Drury, Jennifer E.; Elliott, Cheri (1998). The Athlete's Guide to Sponsorship: how to find an individual, team or event sponsor. Boulder, Colorado: Velo Press. ISBN 1-884737-78-1.
  11. ↑ Super BMX March 1984 Vol. 11 No. 3 pg. 73
  12. ↑ Super BMX & Freestyle March 1985 Vol. 12 No. 3 pg. 60
  13. ↑ Bicycles Today January 1985 Vol. 7 No. 1 pg. 5
  14. 1 2 Kintner, Jill. "The Cheri Elliott Interview". Life of professional Cyclist—Jill Kintner. Archived from the original on July 13, 2011. Retrieved September 18, 2010.
  15. ↑ American BMXer November 1989 Vol. 11 No. 10 pg. 6 (section: The Will)
  16. ↑ American BMXer January/February 1991 Vol. 13 No. 1 pg. 31
  17. ↑ Go: The Rider's Manual April 1990 Vol. 1 Iss. 6 pg. 73
  18. ↑ American BMXer April 1990 Vol. 12 No. 3 pg. 69 (Girls National points [167 points])
  19. ↑ "El Dorado Hills CA Homes for Sale". Retrieved September 18, 2010.
  20. ↑ "X Games 2000 - Cheri Elliott". X Winter Games. ESPN Internet Ventures. 1999. Retrieved September 18, 2010.
  21. ↑ "Cheri Elliott - The Legend". JED Sports Management. JED Sports Management. Archived from the original on July 28, 2010. Retrieved September 18, 2010.
  22. 1 2 "Archived copy". Archived from the original on 2011-08-10. Retrieved 2008-02-12. bmxactiononline.com February 12, 2008 interview. (Site flagged with malware warning by Google as of September 18, 2010.)
  23. ↑ Bicycles and Dirt September 1984 Vol. 2 No. 10 pg. 61
  24. ↑ BMX Plus! May 1982 Vol. 5 No. 5 pg. 80 (Race Results)
  25. ↑ BMX Plus! July 1983 Vol. 6 No. 6 pg. 18
  26. ↑ BMX Plus! November 1984 Vol. 7 No. 11 pg. 48
  27. ↑ BMX Action November 1985 Vol. 10 No. 11 pg. 57
  28. ↑ BMX Action April 1987 Vol. 12 No. 4 pg. 86
  29. ↑ Jill Kintner October 2008 interview of Cheri Elliott Archived April 20, 2009, at the Wayback Machine.
  30. ↑ Guinness World Record page for most X-Games Medals
  31. 1 2 3 4 Mountain Democrat February 14, 1997 "She's top downhill racer - on a bike"
  32. ↑ ESPN.go.com "State of the sport: Snow Mountain Biking" by Jimi Killen December 1999
  33. ↑ Radiology Report, MR# 1410521, UC Davis Medical Center, 2315 Stockton Blv., Sacramento, CA 95817, phone 916-734-2744, Findings Confirmed by John Hald, M.D.
  34. ↑ bmxactiononline.com February 12, 2008 interview Archived August 10, 2011, at the Wayback Machine.

Further reading

BMX, mountain bike magazine and general media interviews and articles

  • "Cheri Elliott" side bar BMX Plus! June 1982 Vol. 5 No. 6 pg. 77
  • "The Unquestioned Best!" Super BMX March 1984 Vol. 11 No. 3 pg. 73. One of the four ABA No.1 title holders of 1983 profiled.
  • "Cheri Elliott: The fastest girl in BMX" BMX Plus! May 1984 Vol.7 No.5 pg.35
  • "Super Cheri" Bicycles and Dirt September 1984 Vol. 10 No. 2 pg. 25
  • "Flashdance on Wheels" Women's Sport & Fitness October 1986 pg. 18
  • "Dusting Off the Competition" The Sacramento Bee January 24, 1985 Vol. 4 No. 55 (Neighbors)
  • "All The Best!" Super BMX & Freestyle March 1985 Vol. 12 No. 3 pg. 60 Cheri Elliott profiled along with the other three ABA no. 1 plate winners of 1984.
  • "BMX Girl Posts Easiest Win" Sacramento Sports Magazine March/April 1985 (SSM Sports Challenge)
  • "BMX's Newest Champions" Super BMX & Freestyle March 1986 Vol. 13 No. 3 pg. 58 Subject of one of four combined articles of the four 1985 ABA National No.1 Champions including Ronnie Anderson, Sean Callihan and Brent Romero.
  • "Cheri Elliott: Women's Dual Slalom Champion" Mountain Bike Action December 1994 pg. 100 (Champions)
  • "How to Get Sponsored: Tips from Cheri Elliott" Mountain Bike Action June 1996 pg. 61 (Guide to Racing)
  • "Who's Who in the American Racing Scene" Mountain Bike Action December 1997 pg. 105
  • "Two Privateers Smoke the Factory Stars" Mountain Bike Action December 1997 pg. 130
  • "Cheri Elliott Saves American Face" Mountain Bike Action January 1999 pg. 115 (Winners)

BMX and MTB magazine covers

Minicycle/BMX Action & Super BMX:

Bicycles and Dirt:

ABA Action, American BMXer, BMXer (The official ABA membership publication under three names):

Mountain Biking:

NORBA News:

Bike Racing Nation: (Official Publication of USA Cycling)

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