Chapelfield

intu Chapelfield
Location Norwich
Coordinates 52°37′30″N 1°17′20″E / 52.62495°N 1.28892°E / 52.62495; 1.28892
Address 40-46 St Stephens Street
Opening date 21 September 2005
Owner Intu Properties
No. of floors 3
Parking Multistory
1000 spaces
Website www.intu.co.uk/chapelfield

Intu Chapelfield is a large indoor shopping mall in Norwich city centre, on a site previously occupied by the Caleys (later Rowntree Mackintosh and Nestlé) chocolate factory.

The centre opened on 21 September 2005, featuring a new three-floor flagship House of Fraser department store. It was claimed to be the largest shopping centre to open in Britain in 2005, with 80 shops and 17 cafés and restaurants.

It has become one of the most popular shopping destinations in the region and has helped to cement Norwich's position as one of the top ten shopping destinations in the UK.

Like many new retail developments, Chapelfield opened amid fanfare and local controversy, with a feeling in some quarters that the development brought little real value to the city centre,[1] but instead was turning Norwich into another clone city,[2] with another shopping centre already open in the city centre, Castle Mall.

Criticism was levelled at the new development that the 'new' shops are mostly stores that have re-located from elsewhere in the city centre. The developers responded, however, that 50 per cent of the stores were 'completely new to Norwich' including the only House of Fraser store in the region.[3]

The centre was re-branded as "intu Chapelfield" in 2013 following the renaming of parent Capital Shopping Centres Group plc as "intu properties plc".[4]

Awards

The British Council of Shopping Centres awarded the centre its Gold Award for best In-Town Retail Scheme in 2006.[5]

Shops

Keystone stores in the centre include House of Fraser, an Apple Store, Hollister Co., H&M and a Disney Store.

The centre's third floor, known as The Dining Terrace, consists mostly of restaurants and cafes, including McDonald's, KFC and Pizza Hut.

References

  1. ↑ "Norwich.forum". norwich.angle. Retrieved 2006-06-06.
  2. ↑ "Sense of Place". BBC.co.uk. 2005-09-21. Retrieved 2006-06-06.
  3. ↑ "Chapelfield Home". Chapelfields Shopping Centre Norwich, Norfolk. Retrieved 2006-06-07.
  4. ↑ "The connected consumer – the future of shopping centres" (PDF) (Press release). Capital Shopping Centres Group. 17 January 2013. p. 11. Archived from the original (PDF) on 2 February 2013. Retrieved 2013-01-20.
  5. ↑ "Chapelfield Norwich wins BCSC Gold Award". 2006-12-07. Archived from the original on 2007-06-26. Retrieved 2007-05-13.

Coordinates: 52°37′30″N 1°17′20″E / 52.62495°N 1.28892°E / 52.62495; 1.28892

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