Cereal Partners Worldwide

The logo of Cereal Partners Worldwide

Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).

The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. In Australia and New Zealand, some of CPW's products are sold under the Uncle Tobys brand.

The company's UK division is based in Welwyn Garden City.

External links

General Mills
Historical figures	Cadwallader C. Washburn Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming
Cereals	Boo-Berry Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Count Chocula Franken-Berry French Toast Crunch Golden Grahams Honey Nut Cheerios Honey Nut Clusters Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties
Brands	Betty Crocker Green Giant Hamburger Helper Old El Paso Progresso Totino's Wanchai Ferry
Pillsbury	Jus-Rol Pillsbury Toaster Strudel
Snacks	Bugles Chex Mix Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley Shark Bites
Dairy	Go-Gurt Häagen-Dazs Liberté Yoplait
Baking	Betty Crocker Bisquick Gold Medal Flour
Natural and organic	Annie's Homegrown Cascadian Farms Food Should Taste Good Lärabar
Former	Colombo Yogurt Pet, Inc. Squeezit
Other	Betty Crocker Kitchens Cereal Partners Worldwide The General Mills Radio Adventure Theater Mill City Museum Pillsbury Bake-Off Pillsbury Doughboy
Key innovations	DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food

Nestlé

Brands

Appliances	BabyNes Dolce Gusto Nescafé Alegria Nescafé Barista Nespresso Special.T
Baby nutrition	BabyNes Cerelac Gerber Graduates Mucilon NaturNes Nestum Nidal (brand) Bear Brand Nido P'tit
Baking	Libby's Pumpkin Toll House
Bottled water	Arrowhead Buxton Contrex Deer Park Hépar Ice Mountain Ozarka Acqua Panna Perrier Poland Spring Pure Life Quézac San Pellegrino Vittel Zephyrhills
Cereals	Cheerios¹ Chocapic Chokella Cini Minis Clusters Cocoa Crisp¹ Cookie Crisp¹ Corn Flakes Country Corn Flakes Curiously Cinnamon Fitness Fitness Fibra Gold Flakes Golden Grahams¹ Golden Nuggets Honey Gold Honey Stars Koko Krunch La Lechera Flakes Lion (cereal) Lucky Charms¹ Milo Cereal Nesquik (cereal)⁷ Nesquik Duo Cereal⁷ Nesquik CioccoMilk⁷ Nestlé Crunch Oats & More Trix¹ Shreddies⁸ Shredded Wheat⁸ Strawberry Minis
Chocolate and desserts	100 Grand Bar Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Baby Ruth Bar One Bertie Beetle Big Chocolate Big Turk Bit-O-Honey Blue Riband Breakaway Butterfinger Cailler Caramac Carlos V Chicos Choclait Chips Choco Crossies Chocolate Log Chokito Chunky Club Coffee Crisp Crisp Crunch Die Weisse Drifter Fox's Golden Rough Goobers Jelly Tots Kit Kat³ Kit Kat Chunky Kit Kat Senses Lanvin Lentejas Life Savers Lion Bar Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milkybar Choo Milo (chocolate bar) Mirage Mint Patty Munchies Munch NestEgg Nestlé Baker's Choice Nestlé Classic Nestlé Dessert Nestlé Fav*rites Nestlé Extra Smooth Nestlé Snack Nuts Nestlé Milk Chocolate Oh Henry!⁴ Orion Peppermint Crisp Perugina Plaistowe Polo Quality Street Raisinets Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁵ Sno-Caps Spree Sundy (brand) Susy Svitoch TEX Toffee Crisp Violet Crumble Walnut Whip White Knight The Willy Wonka Candy Company XXX YES Yorkie
Coffee and beverages	Abuelita BabyNes Carnation⁹ Caro Chuckie¹¹ Coffee-Mate Dolce Gusto Klim La Lechera Lion Menier Milo Nescafé Nescau¹² Nesfruta Nespresso Nesquik (mix) Nesquik Ready-To-Drink Nestea Nestlé Chocolate Nestlé Dessert Ovaltine⁶ Ricoré Sjora Sublime Supligen Sweet Leaf Tonimalt Zoégas
Health and nutrition	Nutramen Junior Nutrament Pamlab Peptamen Boost Resource
Ice cream	Camy D'Onofrio Dibs (ice cream) Dreyer's/Edy's Drumstick Eskimo Pie Extrême Fab Frosty Paws Häagen-Dazs² Hjem-IS Ice Screamers Kit Kat La Cremeria La Laitière Lanvin (chocolate) Maxibon Mövenpick Nestlé Parlour Pops Savory (ice cream) Schőller Smarties
Prepared and Packaged Food and Snacks	Buitoni California Pizza Kitchen DiGiorno Garden Gourmet Herta Hot Pockets Jack's Lean Cuisine Libby's Lean Pockets Maggi Mousline Nestlé Starz Roll Ups Stouffer's Thomy Tombstone Uncle Tobys Wagner Yinlu Foods
Dairy Products	a+ Actiplus After Eight Bear Brand Carnation⁹ Cerevita Coffee-Mate Dancow Everyday Kit Kat La Lechera La Laitère Milkmaid Nesquik Nesquik Minis Rolo SKI
Nesquik	Nesquik Powder Nesquik Cereal⁷ Nesquik Duo Cereal⁷ Nesquik CioccoMilk⁷ Nesquik (beverage)
Bear Brand	Bear Brand Busog Lusog¹¹ Bear Brand Choco¹¹ Bear Brand Adult Plus¹¹ Bear Brand Gold¹⁰
Milo	Milo granules Milo Chocolate Bar Milo Cereal
Uncle Toby's	Cheerios¹ Fruit Bites Healthwise Natural Style Muesli O&G Oat Crisp Oat Flakes PLUS Puffs Roll Ups VitaBrits Weeties
Petcare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Cat Chow Chef Michael's Dog Chow Fancy Feast Felix Friskies Frosty Paws Go-Cat Gourmet ONE Pro Plan Tender Vittles Veterinary Diets Winalot
Galderma	Cetaphil Daylong Epiduo Excipial Restylane
Former	Alcon Chocolate Surpresa Enviga Jenny Craig Polly Waffle Powerbar Powwow Water Wonder Ball

Divisions

Joint ventures

Other assets

Hsu Fu Chi (60%)
L'Oréal (30.3%)
Osem
Yinlu Foods (60%)

People

Other

¹ Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; US and Canadian production rights controlled by Nestlé under license.
³ US production rights owned by The Hershey Company. ⁴ Canadian production rights owned by The Hershey Company. ⁵ US rights and production owned by Smarties Candy Company, with a different product.
⁶ US rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁷ Produced by Cereal Partners, branded as Nestlé. ⁸ Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere. ⁹ Philippine production rights owned by Alaska Milk Corporation. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² Used only in Brazil.

Category
Commons

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