CeX (company)

CeX Ltd.
Private (Ltd)
Industry Retail
Founded Tottenham Court Road, London,
United Kingdom (1992)
Founder Robert Dudani
Paul Farrington
Headquarters Watford, Hertfordshire, United Kingdom
Key people
 David Butler (CEO)
David Mullins (Chairman)
Products Electronics, Music, Mobile Phones, DVDs and Games
Owner Robert Dudani (100%)
Website www.webuy.com

CeX Ltd. is a second hand goods chain based in the United Kingdom specialising in technology, computing and video games. It was established in 1992 in London,[1] and has since grown to have more than 350 stores in the UK and over 100 abroad.

History

A CeX store in Brighton
CeX, King Street, Hammersmith, London

CeX was founded by Paul Farrington[2] and Robert Dudani[3] and the first store opened on London's Whitfield Street, close to Tottenham Court Road in 1992.[4] In recent years, the "CeX" name has moved away from "Computer eXchange" into an acronym for "Complete Entertainment Exchange",[4] and company letterheads state "CeX LTD is trading as CeX Entertainment Exchange". The pronunciation of the chain's acronym name was confirmed in British TV commercials aired in March 2017 which confirmed it was the same as sex. The company now has more than 470 stores worldwide including over 320 stores in the United Kingdom,[5] 14 in the United States, 60 in Spain, 38 in Ireland, 18 in Australia, 21 in India, 14 in the Netherlands, 5 in Portugal, and 3 in Mexico.

Dudani appeared on the British Channel 4 TV show Secret Millionaire.[6][7][8] This was after the business was affected by the 2011 England riots.[9]

CeX trading

CeX is a privately owned company. In 2005 CeX began issuing licences for franchising.[10]

As a second hand retailer, CeX trades with customers offering either cash or a voucher for redemption in any CeX store. A customer will typically receive around 50% cash and 65% exchange of CeX's selling price for the item, depending on condition. Some premium and new release items CeX will offer close or sometimes higher than the as new retail value of the product. CeX offer a 24-month warranty subject to terms on all of the second hand products the company sells. CeX also accept Bitcoin as a valid currency for items on their website.[11]

Number of stores

Country Stores
UK 352
Ireland 38
Spain 60
USA 13
Australia 21
Netherlands 14
India 20
Mexico 17
Poland 69
Portugal 69
Italy 2

References

  1. ↑ "What is CeX?". Cex. Retrieved 20 May 2017.
  2. ↑ Paul Farrington company obituary
  3. ↑ "The entrepreneurs". The Guardian. 11 April 1999. Retrieved 14 November 2012.
  4. 1 2 "About CeX".
  5. ↑ https://uk.webuy.com/franchising/
  6. ↑ East London Lines 'New Addington, Croydon's Most Notorious Area, Fights Back']
  7. ↑ Radio Times 'The Secret Millionaire Series 10 Episode 5: Bobby Dudani'
  8. ↑ Croydon Guardian 'Secret Millionaire Yob Out of Job After Six Weeks'
  9. ↑ http://www.pcr-online.biz/news/read/secret-millionaire-cex-s-bobby-dudani-goes-undercover-in-croydon/028492
  10. ↑ CeX Franchise review
  11. ↑ "CeX adopts Bitcoin".
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