Cathedral City Cheddar

Cathedral City is a brand of Cheddar cheese manufactured by Dairy Crest, and the most popular brand of cheese in the United Kingdom.[1] In the 2012 annual rankings of all UK businesses, compiled by YouGov's BrandIndex, it has been rated as 10th most popular brand in the UK ; the most popular food or drink, being more popular and trusted than even Starbucks Coffee.[2]

It is produced from a 25-year-old recipe at Davidstow in Cornwall, which has neither city status nor a cathedral.[3] However, the brand's original owners, Mendip Foods, were based in the cathedral city of Wells in Somerset.

Dairy Crest bought the brand from Mendip Foods Ltd in 1995. In 2007, Dairy Crest announced an integrated marketing campaign designed to drive growth for Cathedral City, which it has called 'The Big Cheese Tease'. As of 2009 Cathedral City Cheese is advertised with the slogan "Mature, yet mellow".

In 2014 Cathedral City was cited in research published by the British Medical Journal, highlighting the fact that branded cheeses generally had higher salt content than supermarket own brands.[4]

References

  1. ↑ "Cathedral City cheese set for £10m relaunch". Marketing Week. Retrieved 10 February 2012.
  2. ↑ "BBC iPlayer top of the brands as tax scandal hits Starbucks and Amazon". The Guardian. Retrieved 25 December 2012.
  3. ↑ "Maturing nicely: How Cathedral City has become one of Britain's best-loved brands". Daily Mail. London. 12 July 2012. Retrieved 12 July 2012.
  4. ↑ The Guardian 8 August 2014
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