Camel Crush

Camel Crush is an R. J. Reynolds Camel cigarette product that contains a capsule in the filter that, when crushed, releases a mentholated liquid that causes the smoke to be menthol flavored. When the tobacco smoke passes through this liquid-saturated filter, it gives it a menthol taste. The cigarette was released in the United States on August 25, 2008. The brand is known as Camel Activate in the European markets.

A similar technique is used in the L&M Forward, popular in the eastern European and Scandinavian markets.

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