Calbee

Calbee Inc.
カルビー株式会社

Type	Corporation
Industry	Food
Founded	Tokyo, Japan (April 30, 1949)
Headquarters	Marunouchi Trust Tower Main Marunouchi, Chiyoda, Tokyo, Japan
Key people	Akira Matsumoto, Chairman and CEO ^[1]
Products	Snacks and other foods
Number of employees	1,302
Website	(Global website) (Japanese website)

Calbee headquarters

Calbee Inc. (カルビー株式会社, Karubī Kabushikigaisha) is a major Japanese snack food maker. It was founded on April 30, 1949. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007.^[2] Its snacks are hugely popular in Asia, and are well known in the United States.^[3]^[4] Its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo.

History

1949	Matsuo Food Processing Co., Ltd. was incorporated
	to succeed Matsuo Food Industry in Hiroshima.
1955	Name changed to Calbee Foods and Confectionery Co., Ltd.
	Developed technology for producing Arare crackers from wheat flour.
	Introduced Kappa Arare crackers, adopting the mythical kappa character chosen by Kon Shimizu as the product symbol.
1957	Opened the Fukuoka, Nagoya, and Tokyo sales offices.
1964	Introduced Kappa Ebisen shrimp-flavored crackers. Kappa Ebisen
1968	Began operating the Utsunomiya Factory (Tochigi).
	Opened the Osaka and Sapporo sales offices.
1969	Began operating the Chitose Factory (Hokkaido).
1970	Established Calbee America, Inc. (U.S.)
1971	Introduced Masked Rider Snack, a successful product. Masked Rider Snack
1972	Introduced Sapporo Potato, a packaged potato snack.
	Established Calbee Shokuhin Co., Inc. Sapporo Potato
1973	Moved head office to Tokyo. Name changed to Calbee Foods Co., Ltd.
1974	Opened the Hokkaido Division and built four potato storehouses at three Hokkaido locations.
1975	Began operating the Kagoshima Factory (Kagoshima)
	and Shimotsuma Factory (Ibaraki).
	Introduced Potato Chips. Potato Chips
1976	Began operating the Second Utsunomiya Factory (Tochigi) and Shiga Factory (Shiga).
1977	Began potato chip production at the Kagoshima Factory.
1978	Began potato chip production at the Chitose Factory.
1980	Materials Division became independent as Calbee Potato, Inc.
	Established Calbee Tanawat Co., Ltd. (Thailand)
1982	Made Tokyo Snack Food Co., Ltd. to a subsidiary company.
1983	Began operating the Kakamigahara Factory (Gifu).
1986	Began operating the Hiroshima-Nishi Factory (Hiroshima).
1988	Began marketing cereal products in the Nagoya region. cereal products
1989	Began operating the Kiyohara Factory (Tochigi) to produce cereals.
	Expanded cereals marketing throughout Japan.
1990	Established Snack Food Service Co., Ltd.
1991	Established Food Engineering Institute, Ltd. (dissolved in 2006)
	Established NIJYUICHI Co.,Ltd.
	Opened the Tokyo Research and Development Center.
1992	Established Calbee International, Ltd. (Hong Kong)
1993	Established Calbee Four Seas Co., Ltd. (Hong Kong)
1994	Completed new head office building in Kita, Tokyo.
1995	Began operating the Shin-Utsunomiya Factory (Tochigi).
	Introduced Jagarico potato snack.
	Established Qingdao Calbee Foods Co., Ltd. (China)
	Established Shenyang Calbee Foods Co., Ltd
	Ltd. (China) Jagarico
1996	Established Garden Bakery, Inc.
	Established Yantai Calbee Food Co., Ltd. (China)
1999	Began operating the Ayabe Factory (Kyoto).
2000	Established Calnac Co., Ltd.
	Completed the Fruit Granola Building at the Kiyohara Factory (Tochigi).
2001	Renovated the Chitose Factory (Hokkaido).
2002	Established Calbee Four Seas (Shantou) Co., Ltd. (China)
2004	Established Oisia Co., Ltd.
	Established Snack Salad Marketing&Technologies, Inc. (U.S.)
	Established the R&DDE Center for research and development.
2005	Established Calbee Konan Co., Ltd. (Shiga)
2006	Moved and renovated the Hiroshima Factory (Hiroshima) .
	Introduced Jagabee potato snack.
2013	Established PT. Calbee-Wings Food, joint venture with Wings Corporation (Indonesia), with its two products launched in 2016: Potabee and Krisbee.
2014	Established Calbee-URC, Inc., joint venture with Universal Robina (Philippines).

Sponsorship

Tyrrell 021 with Calbee sponsorship.

Calbee sponsored the Tyrrell Racing F1 team from 1990 to 1994, when Japanese drivers Satoru Nakajima and then Ukyo Katayama drove for the team.

The company was also one of the sponsors for the anime, Tiger and Bunny. Alongside DMM.com, they sponsored the character of Dragon Kid.

References

External links

http://www.calbee.com (Global website)

http://www.calbee.co.jp/index.php (Japanese website)

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