CVSL

JRJR Networks, formerly CVSL, is a holding company of multi-level marketing companies.^[1] JRJR Networks is currently traded on the NYSE MKT, although is significantly below the required level of capitalization to continue in compliance ^[2] JRJR was founded by its chairman, John Rochon, a micro-enterprise pioneer. John Rochon, Jr. is the JRJR Vice Chairman and Chairman of the Investment Committee.

The JRJR business currently consists of:

• Kleeneze, a 95-year old UK-based catalog seller of cleaning, health, beauty, home, outdoor and a variety of other products.
• Betterware, a UK-based home catalog seller
• Agel Enterprises, a global seller of nutritional products in gel form
• The Longaberger Company, an American maker of handcrafted baskets and other home décor items;
• Your Inspiration at Home, a maker of spices and other gourmet food items - currently in Liquidation NZ Companies Office
• Uppercase Living, seller of vinyl expressions
• Tomboy Tools, seller of tools designed specifically for women
• My Secret Kitchen, UK-based maker of gourmet foods
• Paperly, a direct seller of personalized stationery and gifts

The direct selling industry functions through relationship-based commerce. Consultants or other sales force members sell products and services directly to customers. JRJR has acquired multiple direct selling, or micro-enterprise, companies and brought them under a single umbrella.^[3]

Each company within JRJR maintains its own identity, leadership and brand while utilizing some shared operational services through a centralized management team. The U.S. management team is headquartered in Dallas, Texas on the 22nd floor penthouse of the Frost Bank Tower. JRJR's European headquarters is in Luzern, Switzerland.

History

In September 2012, John Rochon named a board of directors that included experts in micro-enterprise, and announced his strategy of making CVSL a holding company for building a growing "consumer cloud" virtual community that would connect tens of millions of members.^[4]

First to join the CVSL community was The Longaberger Company, which joined in March 2013.^[5]

Your Inspiration at Home joined CVSL in August 2013.^[6]

Both Tomboy Tools and Agel Enterprises joined CVSL in October 2013.^[7][8]

Paperly and My Secret Kitchen both joined the CVSL community in December 2013.^[9][10]

Uppercase Living joined CVSL in March 2014.^[11]

Kleeneze in the UK joined CVSL in February 2015.^[12]

Betterware joined CVSL in October 2015.^[13]

CVSL was ranked #84 on the 2015 Direct Selling News Global 100, an annual list of the top revenue-generating multi-level marketing companies in the world.^[14] Revenue figures in the 2015 DSA Top 100 list do not include the Kleeneze or Betterware acquisitions.

In December, 2014 CVSL's stock began trading on the NYSE MKT exchange.^[15] Representatives from various companies in the CVSL family rang the closing bell at the New York Stock Exchange on August 26, 2015.^[16]

Board of directors

John P. Rochon is the Chairman of the JRJR Board of Directors, with John Rochon, Jr. serving as Vice Chairman. Other members of the Board of Directors include Michael Bishop, William H. Randall, Bernard Ivaldi, Ph.D., Roy G.C. Damary, Ph.D. and John W. Bickel II.

References