Byredo

Byredo is a luxury perfume brand founded in Stockholm in 2006 by Ben Gorham.[1] Its products are made in Sweden.[2] Byredo is a portmanteau of "By Redolence".[3] The brand is expanding into leather accessories.[4][5] Byredo is available in France, Hong Kong, Sweden, the United Kingdom, and the United States.[6]

History

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,[3][7] which also has invested in Diptyque and Malin + Goetz,[8] and owns Space NK.[3]

Collaborations

Perfumer Jérôme Epinette has created scents for the brand.[8] Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.[9][10]

Byredo is collaborating with Ikea on a home fragrance expected to launch in 2019.[11][12]

Awards and honors

Forbes magazine named Byredo Super Cedar among the best scents launched in 2016.[13]

References

  1. ↑ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  2. ↑ Byredo fragrantica.com
  3. 1 2 3 Manzanita buys majority stake in Byredo 1 May 2013
  4. ↑ Sunhee Grinnell, Byredo Celebrates 10 Years with No Name: Ben Gorham on his biggest collaboration yet Vanity Fair, September 13, 2016
  5. ↑ Leather byredo.com
  6. ↑ Stores byredo.com
  7. ↑ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  8. 1 2 Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  9. ↑ Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  10. ↑ 1996 Inez & Vinoodh fragrantica.com
  11. ↑ Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set Observer.com 6/14/2017
  12. ↑ The sweet scent of IKEA and Byredo Ikea, 09.06.2017
  13. ↑ Katie Chang, From Byredo To Tom Ford, The Best Men's Fragrances of 2016 Forbes, December 16, 2016

See also

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