Buzzr

Buzzr

Type	Digital broadcast television network (game shows)
Country	United States
Availability	Nationwide via OTA digital TV (U.S. coverage: 65%)[1] Dish Network (channel 245)
Founded	January 20, 2015 (2015-01-20)
Slogan	Let's Play
Parent	FremantleMedia North America (FremantleMedia) (RTL Group)
Key people	Ron Garfield (EVP/GM) Mark Deetjen (vice president of programming and operations)[2]
Launch date	June 1, 2015 (2015-06-01)[2]
Picture format	480i (SDTV)
Affiliates	List of affiliates
Official website	www.buzzrplay.com

BUZZR is an American digital multicast television network that is owned by FremantleMedia North America, a unit of the FremantleMedia subsidiary of RTL Group. BUZZR subchannel is seen in 53 U.S. television markets. The network is also available nationwide on free-to-air C-band satellite via Galaxy 19 in the DVB-S2 format. The network is sourcing its programming from the extensive library of classic game shows owned by FremantleMedia, some of which were once part of the Game Show Network's (GSN) programming lineup.^[3][4][5] The network marks Fremantle's first entry into North American broadcasting;^[2] however, parent company RTL operates numerous TV channels in Europe.

History

The BUZZR brand was first used by Fremantle for a YouTube channel created and produced by its digital content studio Tiny Riot, which debuted in late 2014. The BUZZR YouTube channel features classic clips, and short-form adaptations of its game show properties (such as Family Feud and Password), with internet celebrities as contestants, primarily aimed towards millennials.^[4][6][7]

On January 20, 2015, FremantleMedia announced that it would launch BUZZR, a digital multicast network that would serve as an extension of the brand; the network, with the Fox Television Stations as its charter station group. BUZZR features classic game shows from the company's programming library.^[8][9][10]Thom Beers, former CEO of FremantleMedia North America, stated his interest in launching a network centered on its game show content after he joined the company in 2012, calling such a project a "top priority" for Fremantle as a way to help monetize the value of its library. The company intended to focus BUZZR toward older adults, with Beers citing that the "old-format game shows are really, really hard [for the younger viewership that the BUZZR YouTube channel targets] to watch."^[4]

The BUZZR television network debuted on June 1, 2015, with the launch preceded by a preview reel outlining its initial programming that aired in an eight-hour continuous loop, starting at 12:00 p.m. Eastern Time. The network formally launched that evening at 8:00 p.m. Eastern Time with the 1963 pilot episode of Let's Make a Deal as the first show to be broadcast.^{[2][11][12][13]}

In February 2016, Fremantle was sued by Codename Enterprises, a New York-based web development firm, for trademark infringement, dilution, and unfair competition, as it has done business under the name "Buzzr" since 2009. The suit argued that Fremantle's use of the brand on its YouTube channel had associated it with objectionable content, and alleged that Fremantle had displaced its own YouTube channel URL to point towards it.^[14]

In 2016, to celebrate the upcoming 75th year of the genre,^[15] the network created a story arc of the game show with new episodes of favorable classics, along with additional promotions and special marathons all year long. Additionally, that fall, FremantleMedia began leasing select episodes of Card Sharks with Bill Rafferty and Family Feud with Louie Anderson for weekend airings on their affiliates' main channels.

In October 2016, FremantleMedia and Canadian video game company Ludia teamed up to create a slot machine app based on BUZZR's programming. The name of the app is called the "BUZZR Casino"^[16] based on their former prime-time programming block.

On March 27, 2017, Buzzr began airing paid programming from 6 to 8 AM on weekdays, and from 6 to 10 AM on weekends.

Programming

FremantleMedia has a library of game shows, spanning 154 series and an estimated 40,000 episodes overall, but only a small amount of shows form BUZZR's core programming.^[17] The network's claimed initial lineup – with series produced from the 1950s to 2000 – includes such programs as To Tell the Truth, Password, Family Feud (encompassing episodes beginning with Richard Dawson as host and dating up to John O'Hurley's tenure), Let's Make a Deal (from Monty Hall's runs as host), What's My Line?, I've Got a Secret, Beat the Clock, Card Sharks, Body Language, and Match Game.^[3][4][5] The Price Is Right could also be included as part of the schedule.^[18] Most of the original episodes' content is intact (including product plugs), though in addition to the actual closings (which usually say either "A Mark Goodson/Bill Todman Production" or "A Mark Goodson Television Production"), the FremantleMedia logo is also seen at the end of its shows.

Affiliates

As of February 2016, BUZZR has current subchannel affiliation agreements with television stations in 53 media markets encompassing 26 states and the District of Columbia, covering over 60% of media markets in the United States.^[19]

Fox Television Stations was announced as the network's initial affiliate group, airing BUZZR on 12 Fox owned-and-operated stations (including a satellite station of Orlando O&O WOFL, whose sister station WRBW serves as that market's affiliate) and five MyNetworkTV owned-and-operated stations. BUZZR has affiliates in all 10 of the largest and 15 of the 20 largest U.S. television markets (including New York City, Los Angeles, Chicago, Philadelphia, San Francisco, Boston-Manchester and Dallas–Fort Worth), with an initial reach of 37% of U.S. television homes.^[3][8][18] In four of the network's launch markets (New York City, Los Angeles, Dallas–Fort Worth, and Phoenix), BUZZR is affiliated with stations whose subchannels the network occupies were previously affiliated with Bounce TV; as a result of a March 2014 agreement with Univision Communications, Bounce TV moved its affiliations in those markets to Univision-owned stations in late May 2015, shortly before BUZZR launched.^[20]

Debmar-Mercury (which serves as the distribution partner for the current syndicated run of the Fremantle-produced Family Feud) was hired by FremantleMedia to handle responsibility for the recruitment of affiliates through agreements with other broadcasting companies.^{[3][5][18][21]} The network hopes to expand its charter affiliate footprint to reach markets covering 50 million U.S. households with at least one television set.^[4]

In September 2016, Yes TV, a small Canadian television system with stations in Ontario and Alberta, began airing a BUZZR-branded programming block of classic game shows called "BUZZR After Hours" overnight Tuesday to Saturday from 1 to 3:30 a.m. (Formerly 1-4 a.m.) local time.^[22]. When the block first aired, the schedule was daily episodes of To Tell The Truth, What's My Line? and I've Got a Secret followed by two episodes of either Card Sharks on Tuesday and Saturday, Double Dare on Wednesday, Beat the Clock on Thursday or Sale of the Century on Thursday nights. As of July 2017, the current block has been reduced by a half hour currently following a daily schedule of two episodes of Match Game (7x), episodes of Super Password and Tattletales followed by an episode of either Card Sharks, Double Dare, Beat the Clock or Sale of the Century.

In May 2017, Dish Network began carrying BUZZR on channel 245.

List of current affiliates

List of former affiliates

References

External links

• Official website
• Fremantle's description of BUZZR