Burgeranch
 | |
Native name | 'בורגראנץ |
|---|---|
| Private | |
| Industry | Restaurants |
| Founded | 1972 |
| Founder |
|
| Headquarters | Netanya, Israel |
Number of locations | 107 stores |
Area served | Israel |
| Products |
Fast food (hamburgers · chicken · french fries · soft drinks · salads · desserts) |
Number of employees | 1500 |
| Website |
burgeranch |
Burgeranch (Hebrew: בורגראנץ') is an Israeli fast-food chain. In 2010, the Burgeranch chain included 107 restaurants with over 1500 employees, competing primarily with McDonald's Israel[1] and Burger King Israel. In October 2014, according to the company website, there were 79 restaurants in the system.
History
The first Burgeranch in Israel opened in 1972 on Ben Yehuda Street in Tel Aviv by Barry Scop and Ron Lapid. In 1978, a second restaurant opened on Ibn Gvirol Street. Two more branches opened in 1979 in Ramat Hasharon and Dizengoff Center. By 1993, when McDonald's entered the Israeli market, Burgeranch was the largest restaurant chain in Israel, with 49 restaurants.
In 1997, 74 percent of Burgeranch was acquired by Paz Oil Company Ltd. At the end of 2001, Paz completed the acquisition, becoming 100 percent owners of the chain. New branches of Burgeranch were opened at Paz gas stations. In 2006, Paz sold the chain to the Israeli businessman Yossi Hoshinski. In early 2008 Hoshinshki died of a heart attack, and the company went into bankruptcy. In 2008, Orgad Holdings bought out Burgeranch for over NIS 20 million.
Merger with Burger King
In 1992, when Burger King entered the Israeli market, it discussed a deal with Burgeranch chain but the talks failed. Burger King Israel went on to open over 50 restaurants. Burgeranch tried to take over Burger King in Israel, but was blocked by monopoly laws. In 2005, after Burger King declared bankruptcy, it was purchased by Orgad Holdings.
In 2010, it announced that Orgad Holdings would be re-branding Burger King Israel as Burgeranch. At the time the two chains were merged there were 55 Burgeranches and 52 Burger Kings, creating 107 Burgeranches[2]
In November 2014, news began to report that Burger Ranch was in talks to sell 51 of their 72 locations to a group of investors (Yair Hasson, The first Burger King franchiser was among them) that would convert them into Burger Kings. The remaining 21 locations would be shut down. The talks failed since no agreement was reached (Burger King was relaunched In Israel in December 2015).[3]
Ben Gurion Airport
In October 2011 it was announced that Burgeranch had outbid McDonald's for the 2 prime locations in Ben Gurion Airport. Due to the large influx of people through the airport these locations are estimated to have $8 million a year in sales, or approximately four times the $2.2 million rent for these locations.[4]
Kashrut
Although the separate ingredients of the hamburgers are kosher, not all of the Burgeranch restaurants are certified as kosher. Burgeranch does not sell cheeseburgers, non-kosher meats (such as bacon) or seafood, as a matter of franchise policy.
Some Burgeranch restaurants are certified as being even more strictly kosher (Glatt Kosher). One is in Jerusalem, two are in Bnei Brak and one in Petah Tikva, all are under Bet Yosef supervision.
Some of the restaurants offer hamburgers in gluten-free buns. During Passover, all of the restaurants offer kosher-for-Passover buns. These unleavened buns are available also in non-kosher-certified restaurants.
See also
References
- ↑ TheMarker - ברגר קינג עוזבת את ישראל: הסניפים יאוחדו תחת המותג בורגראנץ' - פרסום ומדיה
- ↑ Burger Ranch to take over all local branches of Burger King
- ↑ No bull? Burger Ranch may shutter in reported Burger King deal - Retrieved 26 November 2014
- ↑ http://www.ynetnews.com/articles/0,7340,L-4137334,00.html
Further reading
- Ensha, Azadeh (April 25, 2013). "Israeli Burgers Take L.A.". Tablet.
External links
Coordinates: 32°17′25″N 34°51′57″E / 32.29038°N 34.865744°E