Broaster Company

Broaster Company
Private
Industry Manufacturing, foodservice
Founded 1954
Founder L. A. M. Phelan
Headquarters Beloit, Wisconsin
Key people
Products Genuine Broaster Chicken, Broaster Pressure Fryers, ventless fryers, marinades, seasonings, coatings, frozen foods, cooking oils and sauces[1]
Website www.broaster.com

Broaster Company is an American food equipment manufacturing company. Broaster Company is known for manufacturing pressure fryers, licensing Genuine Broaster Chicken and operating a branded food program, Broaster Express.[2][1] The company is headquartered in Beloit, Wisconsin and was founded in 1954 by inventor and businessman L. A. M. Phelan.[3]

History

The Broasting technique began in 1954 when American businessman and inventor, L. A. M. Phelan combined parts of a deep fryer and pressure cooker as a way to cook chicken faster. With his invention, Phelan trademarked the words "broaster" and "broasted food".[4][5] Phelan manufactured the first Broaster Pressure Fryers under Flavor Fast Foods, Inc. and in 1956 formed the Broaster Company, expanding its line of offerings to include food product ingredients and accessories.[6][7]

In 1970, the Broaster Company was purchased by Alco Standard Corporation of Valley Forge, Pennsylvania. In 1991, Alco sold the Broaster Company to a group of private investors.[8]

In 2009, Jay Cipra was named CEO of Broaster Company LLC, after serving as president of its parent company Broaster Company, Inc.[9] Broaster Company celebrated its 60th anniversary in 2014.[10]

Operations

Broaster Company is the owner of a proprietary process that creates Genuine Broaster Chicken.[2] The process uses the company's marinades and coating to prepare chicken which is then fried in a Broaster Pressure Fryer by an employee with training from the Broaster Company.[11][12] Broaster Company also distributes other frozen, ready-to-cook food products that are designed to be prepared in Broaster appliances.

Pressure Fryers or the company’s Countertop Ventless Fryers.[13] Customers can serve the foods as part of the Broaster Express branded program, or include them on their own existing menu without the branding.[10] Broaster Company sells its equipment and food programs through a worldwide network of authorized distributors.[14]

Broaster Company licenses more than 5,000 restaurants, bars, and carryout locations in the United States with additional locations in 54 countries.[6]

References

  1. 1 2 "Company Overview of the Broaster Company". Bloomberg Business. Retrieved April 18, 2016.
  2. 1 2 Lazor, Drew (March 11, 2016). "Speck's Chicken is the 'Broast' of Collegeville". Philly.com. Retrieved April 18, 2016.
  3. ↑ Calhoun, Patricia (December 19, 2014). "Roasted for Broasted! We Get Fried For the Wrong Use of a Term". Westworld. Retrieved April 18, 2016.
  4. ↑ DiStefano, Anne Marie (July 4, 2013). "Restaurants Add Another Chapter to JoJos' Long History". The Portland Tribune. Retrieved April 18, 2016.
  5. ↑ Harrell, Jeff (March 24, 2016). "The Skillet Gears Up For Dyngus Day Polish Feast". The SouthBend Tribune. Retrieved April 18, 2016.
  6. 1 2 Nicholls, Walter (April 21, 2004). "This Chicken's Not Roasted, Broiled or Fried. It's BROASTED". The Washington Post. Retrieved April 18, 2016.
  7. ↑ Hillbish, Jim (April 16, 2009). "Boiling Point: Broasting is Grease Under Pressure". MetroWest Daily News. Retrieved April 18, 2016.
  8. ↑ "Trademark Trial and Appeal Board" (PDF). United States Patent and Trademark Office. December 22, 2005. Retrieved April 18, 2016.
  9. ↑ "Broaster Boasts Promotions". Convenience Store Decisions. February 2, 2009. Retrieved April 18, 2016.
  10. 1 2 Hanson, Angela (March 10, 2014). "Broaster Co. Rebrands & Simplifies Programs". ConvenienceStore News.
  11. ↑ "Broasted Chicken:A Chatterbox Investigation". Slate. July 21, 1999. Retrieved April 18, 2016.
  12. ↑ Pierleoni, Allen (March 26, 2014). "Counter Culture: Broasted Chicken, Breakfast at Roseville's Country Gables". The Sacramento Bee. Retrieved April 18, 2016.
  13. ↑ Young, Rob (April 3, 2013). "'Broasted' Chicken A Novel, And Delicious, Concept". The Post and Courier. Retrieved April 18, 2016.
  14. ↑ "2014 Exhibitor Directory". NACS. Retrieved April 18, 2016.
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