Brendan Gahan

Brendan Gahan
Occupation Marketer, YouTube expert
Website http://brendangahan.com/

Brendan Gahan is an American social media marketer, public speaker, and YouTube marketing expert.[1] He is the founder of Epic Signal, which later sold to the creative agency Mekanism.[2] Gahan was responsible for creating viral campaigns for clients including Pepsi, Virgin Mobile, Axe, and 20th Century Fox.[3][4][5]

A regular commenter on various topics related to YouTube, Gahan has appeared on CNBC, Al-Jazeera, and other shows to discuss how to gain traction online and drive content sharing.[6][7]

Career

Brendan began his career in social media, being among the first to leverage YouTube stars for brand collaborations.[3][8]

Later Gahan orchestrated viral campaigns including the American Society for the Prevention of Cruelty to Animals's viral video "Hovercat" and 20th Century Fox's "Ape with an AK-47", which would go on to be the 18th most viewed viral advertisements of all time.[9][10] He also drove the implementation of the first ever ad integrations on Imgur and Formspring.[4]

Gahan later worked as VP of Brand Strategy for Fullscreen (company), the #1 independent multi-channel YouTube network.[11][12] He is also on the advisory board for Vidcon, which is the largest annual YouTube gathering.[13]

Gahan is the founder of Epic Signal, a social media marketing business with clients including PepsiCo, Anheuser-Busch InBev, Microsoft, and Uniqlo, among others.[14] In 2015, Epic Signal sold back to Mekanism for "several million."[2][15]

In 2014, Gahan helped create the "It's On Us" campaign for the White House to combat sexual assault on college campuses. The campaign included Casey Neistat, Jon Hamm, Kerry Washington, Vice President Joe Biden, and Lady Gaga.[16]

Influence

In 2012, Forbes named Gahan one of the "30 under 30: Brightest Minds in Marketing".[3] In 2013, Gahan was invited by President Barack Obama to the White House as one of the '160 finest young leaders' aged 18–35 to meet with Administration Officials to discuss raising awareness of Affordable Care Act among the nation's youth.[17]

Gahan is a frequent panelist and keynote speaker on the topics of YouTube marketing, viral marketing, and influencer marketing, speaking alongside Tim Ferriss, iJustine, Hermione Way, Chase Jarvis, and others.[18][19][20] In 2014, Gahan delivered keynote addresses about creating and distributing viral content on YouTube at The Next Web and Playlist Live.[21][22] He has also been quoted and featured in Yahoo! News, Fast Company, and others.[23][24][25]

Gahan has been called the “Don Draper of social video.”[15][26]

References

  1. ↑ Howes, Lewis. "How To Go Viral On YouTube: The Untold Truth Behind Getting Views". Forbes.
  2. 1 2 Johnson, Lauren. "Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House Agency tries to own branded content". AdWeek.
  3. 1 2 3 Rooney, Jennifer. "30 under 30: Marketing and Advertising". Forbes.
  4. 1 2 Ha, Anthony. "Imgur Partners With Brisk And "Scumbag Steve" For Meme-ified Ads". TechCrunch.
  5. ↑ "Brendan Gahan". The Bold Italic. Archived from the original on 2012-09-03.
  6. ↑ YouTube's Paid Subscription Service Eyes Online Revenue | CNBC CNBC. March 2, 2015
  7. ↑ Reusable Space Planes, Censorship & Data Theft - Science & Technology on Downstream Al Jazeera English. March 2, 2015
  8. ↑ Luo, Benny (September 4, 2012). "Brendan Gahan | Social Media Director". NMR.
  9. ↑ Anthony Hernandez, Brian. "Meet Hovercat, The Levitating Adopted Feline". Mashable.
  10. ↑ "Mashable Global Ads Chart". Mashable.
  11. ↑ Carrasco, Ed. "SOCIAL MEDIA GURU BRENDAN GAHAN JOINS FULLSCREEN AS VP OF BRAND STRATEGY [INTERVIEW]". New Media Rockstars.
  12. ↑ Gutelle, Sam. "Fullscreen Taps Mekanism’s Viral Marketing Guru As Brand Strategy VP". Tubefilter.
  13. ↑ About Brendan Gahan March 2, 2015
  14. ↑ Baer, Drake The 10 most important YouTube videos of all time Business Insider. March 2, 2015
  15. 1 2 Love, Dylan. "What it’s like to sell a company to your former employer". The Next Web.
  16. ↑ Birkner, Christine. "Anti-Sexual Assault Campaign 'More Relevant Than Ever' at Dawn of Trump Presidency". AdWeek.
  17. ↑ Cohen, Tom. "Obama urges young supporters to talk up Obamacare". CNN.
  18. ↑ "CONTENT VS. COMMUNITY – WHICH IS KING?". Reel Summit.
  19. ↑ "Viral Summit (Beverly Hills)". Viral Summit.
  20. ↑ "What to look for at VidCon 2013". Webisodes Network.
  21. ↑ Jaworski, Michelle Spotting the next generation of YouTube stars at Playlist Live The Daily Dot. March 2, 2015
  22. ↑ TNW - Brendan Gahan - Community is King Manufacturing a Viral Hit The Next Web. March 2, 2015
  23. ↑ Bazley, Tarek How YouTube changed there world Yahoo! News. March, 2, 2015
  24. ↑ LaPorte, Nicole REBOOTING YOUTUBE Fast Company. March 2, 2015
  25. ↑ Gahan, Brendan YouTube Tricks for Entrepreneurs Startups.co. March 2, 2015
  26. ↑ "Interview: Inside the World of Influencer Marketing With a Don Draper of Social Video". Observer.
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