Brad Parscale

Brad Parscale
Born Bradley James Parscale
(1976-01-03) January 3, 1976
Topeka, Kansas, U.S.
Alma mater Trinity University
(BS, International Business, Finance, Macroeconomics)
Political party Republican
Spouse(s) Candice Blount
Children Alexis Parscale

Brad Parscale (born January 3, 1976) is an American digital media and political strategist. He served as the digital media director for Donald Trump's 2016 presidential campaign. Parscale began working for the Trump Organization in 2011, developing and designing websites, and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, one of the first people he called was Parscale, asking him to update his exploratory campaign site into a "full-fledged presidential campaign website."[1] Throughout the Republican primary, Parscale was responsible for the Donald J. Trump for President website, as well as for digital media strategy and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Donald J. Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.[2] In January 2017, Parscale, along with another senior Trump aide, Nick Ayers, formally launched America First Policies, a non-profit organization that promotes President Trump's agenda and White House initiatives.[3]

Early life and education

Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general and ran for Congress at the age of 28. He owned a restaurant and later became the CEO of NewTek, a Topeka-based company (now located in San Antonio, Texas) that creates live and post-production video hardware and tools, as well as visual imaging software for personal computers. His mother, Rita Parscale, was a small business owner. Parscale attended Shawnee Heights High School in Tecumseh, Kansas and moved to Texas before his family to attend college. His father while visiting decided to move NewTek to San Antonio.[4] Parscale attended the University of Texas at San Antonio and played basketball until he suffered a back injury, ending his basketball career. Later, he attended Trinity University in San Antonio where he earned a degree in finance, international business and economics in 1999.[5]

Career

After graduating from Trinity, Parscale moved to California and worked as a developer, creating CGI software for five years. After the dot.com bust, he returned to San Antonio, investing $500 to establish Parscale Media in 2004,[6] where he gained clients by soliciting customers at Barnes and Noble looking at web development books, through the Yellow Pages and online for businesses in San Antonio that he thought needed a web presence. In 2011, he partnered with Jill Giles of Giles Design and together, founded Giles-Parscale, a San Antonio branding, design, digital media, website and marketing firm. Parscale also co-founded TechBloc, a San Antonio-based organization focused on building and expanding technology, as well as attracting and retaining professionals in the technology field.[7]

In 2011, Giles-Parscale began working for the Trump Organization, providing website development, design and digital media strategy for Trump International Realty.[1][8] Parscale continued his business relationship with the Trump Organization, providing digital media services to Trump Winery and the Eric Trump Foundation.[9] In early 2015, Giles-Parscale was hired to create a website for President Donald Trump's exploratory campaign, charging $1,500 for the site.[10] Through the entire election cycle, Giles-Parscale was paid $94 million by the Trump campaign.[11]

References

  1. 1 2 Thomas, Mike W. (June 25, 2015). "You’re hired! Local firm tapped to build Donald Trump for President website". San Antonio Business Journal. Retrieved 2017-02-27.
  2. ↑ Bykowicz, Julie (October 6, 2016). "A fan of the cyber: Donald Trump is just now pouring lots of money into digital data". Salon. Retrieved 2017-02-27.
  3. ↑ Gold, Matea (January 30, 2017). "Trump allies launch nonprofit to support the administration’s agenda". Washington Post. Retrieved 2017-02-27.
  4. ↑ Nowlin, Sanford (August 17, 1997). "NewTek relocating to San Antonio". San Antonio Business Journal. Retrieved 2017-04-09.
  5. ↑ Svitek, Patrick (August 25, 2016). "Meet the San Antonio Tech Guru Who's Leading Trump's Digital Charge". The Texas Tribune. Retrieved 2017-02-27.
  6. ↑ "Trump Digital Director Brad Parscale Explains Data That Led To Victory on 'Kelly File'". Real Clear Politics. November 16, 2016. Retrieved 2017-02-27.
  7. ↑ Lorek, Laura (May 20, 2015). "A Technology Revolution is Brewing in San Antonio". Silicon Hills News. Retrieved 2017-02-27.
  8. ↑ Schwartz, Ian (November 16, 2016). "Trump Digital Director Brad Parscale Explains Data That Led To Victory on 'Kelly File'". Real Clear Politics.
  9. ↑ Lapowsky, Issie (August 19, 2016). "The Man Behind Trump’s Bid to Finally Take Digital Seriously". Wired. Retrieved 2017-02-27.
  10. ↑ Green, Joshua; Issenberg, Sasha (October 27, 2016). "Why the Trump Machine Is Built to Last Beyond the Election". Bloomberg Businessweek. Retrieved 2017-02-27.
  11. ↑ Matea Gold and Anu Narayanswamy (January 31, 2017). "Trump already has socked away more than $7 million for his 2020 reelection". The Washington Post. Retrieved 2017-04-09.
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